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retail_experiences
How to improve retail experiences with messaging a...

Improving retail experience has always been the key focus. In the old days, email has been a huge part of a retail brand’s marketing strategy. However, in 2019, Retail customers only open 21.33% of their emails. In contrast, 90% of

Instant Messaging for Business
Instant Messaging For Business: Your Best Options

Communication is an essential part of a workplace, and tools such as Instant Messaging have made communication more efficient than ever. It has replaced email in many ways when it comes to sales talks, business development and client engagement —

WhatsApp Business: All You Need To Know

Did you know that about 1.5 billion people use WhatsApp on a monthly basis? And that’s exactly what makes it one of the most popular messaging platforms out there. With the era of digitalisation finally looming upon us, businesses all

Instant Messaging Marketing
How to Run Instant Messaging Marketing?

Let’s just admit it. Email Marketing’s DEAD! It’s the era when Instant Messaging Marketing shines. According to 2019 reports, the average email open rate is merely 22.1%. What this means is that about 4 out of the 5 emails that

What is social CRM
What is Social CRM and why should you invest in on...

What is Social CRM?  Social CRM stands for Social Customer Relationship Management. It involves the integration of social media and instant messaging channels, such as Facebook, WhatsApp, Line, WeChat, alongside traditional channels so customers can interact with businesses via their preferred

Communication-problems
3 Communication Problems Companies Make on Messagi...

Often times, companies face tons of communication problems when messaging with customers, whatever the channels are. Instant Messaging has redefined the way people communicate amongst each other since the time of its inception. Currently, Instant Messaging apps have over 3

Top 4 Inbound Lead Generation Tips for Small Busin...

Inbound lead generation is set to be the way small businesses grow, and progress from scale to another. One might say that the number of rotations of the earth on its axis is directly proportional to the different tools and