--- title: "Viber ads guide: Ads Manager, formats and costs (2026)" description: "See how Viber ads work in 2026: Ads Manager packages, targeting, budgets and how to turn Click-to-Message clicks into sales chats." canonical: "https://sleekflow.io/blog/viber-ads" html_lang: "en" date_modified: "2026-11-12T08:43:44.440Z" og_title: "Viber ads guide 2026: Ads Manager, formats and costs" og_description: "See how Viber ads work in 2026: Ads Manager packages, targeting, budgets and how to turn Click-to-Message clicks into sales chats." og_image: "https://cdn.sanity.io/images/6zoovl1f/production/7838f2efdcf925e95651d77b7fdf3e4baf037a4d-1208x790.png" --- ```json { "@context": "https://schema.org", "@type": "Article", "headline": "Viber ads guide 2026: Ads Manager, formats and costs", "description": "See how Viber ads work in 2026: Ads Manager packages, targeting, budgets and how to turn Click-to-Message clicks into sales chats.", "url": "https://sleekflow.io/blog/viber-ads", "dateModified": "2026-11-12T08:43:44.440Z", "image": "https://cdn.sanity.io/images/6zoovl1f/production/7838f2efdcf925e95651d77b7fdf3e4baf037a4d-1208x790.png", "breadcrumb": { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sleekflow.io" }, { "@type": "ListItem", "position": 2, "name": "Blog", "item": "https://sleekflow.io/blog" }, { "@type": "ListItem", "position": 3, "name": "Viber ads guide 2026: Ads Manager, formats and costs", "item": "https://sleekflow.io/blog/viber-ads" } ] } } ``` # Viber ads guide: Ads Manager, formats and costs (2026) *YeeLin Thum — Head of Brand & Communications* ## Summary - Viber ads are paid placements inside the Viber app that reach people who don't follow your business yet. - Rakuten Viber's self-serve Ads Manager covers 34 markets and sells four ad packages to small businesses and local agencies. - Viber doesn't publish ad rates or a minimum spend, so you set your own budget and dates for each campaign. - Click-to-Message ads open a chat with your Viber Chatbot, which turns paid clicks into conversations you can follow up. - Have a chatbot connected to a shared inbox with AI agents before launch, so every chat an ad starts gets an answer. People open Viber to talk to family, friends and the businesses they buy from. Paid ads put your brand in that same app. Search results mix up two different things, though. Some pages call bulk promotional messages "Viber ads," and few explain what happens after someone taps one. ## What are Viber ads? Viber ads are Rakuten Viber's paid advertising product. Brands pay to show ads inside the Viber app to people who aren't on their contact or subscriber list yet. You can buy them yourself through Ads Manager, or talk to Viber's team about a bigger campaign. Rakuten Viber says advertisers can reach an audience in [over 190 countries](https://www.forbusiness.viber.com/en/viber-ads/), and it groups campaigns into four goals: - **Brand awareness,** to get your name in front of a large audience. - **Lead generation and sales,** to drive sign-ups, enquiries and purchases. - **Retargeting,** to reach people who've already shown interest. - **Click-to-Message,** which turns an ad click into a conversation with your brand's chatbot. ## Which Viber ad formats can you buy? [Ads Manager](https://www.forbusiness.viber.com/en/ads-manager/) sells ads as four packages, each tied to a type of placement and a campaign goal. Daily essentials suits steady visibility, Business exclusive suits people already shopping, Display reach suits launches and big offers, and Video pulse suits storytelling. You pick a package, then set targeting, dates and budget. ### Where do the ads appear in the app? Viber's [ad preferences guide](https://help.viber.com/hc/en-us/articles/9065822968477-Control-your-ad-preferences) lists placements such as the chats list after a call, the More menu, the Sticker market and the Explore screen. Users can report an ad or hide it, so relevance matters more than frequency. ## How are Viber ads different from Viber Business Messages? Ads reach new people inside the app, and you pay with a campaign budget. Viber Business Messages and chatbot broadcasts go to customers who already opted in to hear from you. Most brands use both: ads bring people in, and messaging keeps them coming back. For the messaging side, see how to [send Viber bulk messages](/blog/viber-bulk-message) and how the [Viber business products](/blog/viber-business) compare. ## How do you buy Viber ads? Small businesses and local agencies buy ads themselves in Ads Manager, which covers 34 markets. Setup takes three steps: choose a package and targeting, enter dates and budget, and launch. Bigger brands that want a custom package can talk to Viber's team instead of using the self-serve tool. ### Option 1: Viber Ads Manager Viber Ads Manager is built for small and medium-sized advertisers and local agencies. Viber doesn't list the 34 markets on that page, so sign up to check yours. 1. **Choose an ad package and targeting,** based on the formats above. 2. **Enter your campaign dates and budget.** 3. **Launch the campaign.** Check Viber's ad specs on the same page before you design anything. ### Option 2: A campaign with Viber's team If your market isn't covered, or you want a bigger campaign, use the "Talk to us" option on Viber's ads pages. Viber's team then shapes a package around your goals. ## How much do Viber ads cost? Viber doesn't publish ad rates or a minimum spend. In Ads Manager, you enter your own budget and dates for each campaign, and the package you choose shapes what you get. That makes your first campaign a test, so keep it small and easy to read. Viber lets you target by intent, behavior, purchase patterns and social demographics. To get clean results from a first campaign: - **Start with one market and one goal.** Mixing awareness and sales makes results hard to read. - **Match the package to the goal.** Video pulse suits a launch, and Business exclusive suits people already shopping. - **Set a fixed test window and budget,** then compare cost per chat or sale with your other paid channels. - **Make the first message match the ad.** If the ad promises 20% off, the chat it opens should start with that offer. ## What can't you advertise on Viber? Every ad must follow the [Viber Advertising Policy](https://www.viber.com/en/terms/viber-advertising-policy/). It bans false or misleading claims and needs prior approval for categories such as alcohol, gambling, financial services, healthcare and political content. Contact your Viber account manager before you plan a campaign in one of those categories. ## How do you turn Viber ad clicks into sales chats? Click-to-Message ads open a chat with your Viber Chatbot instead of a web page, so the click becomes a conversation. To make it pay off, you need an approved chatbot, a welcome message that matches the ad and someone, or an AI agent, ready to answer at any hour. Get these ready before launch: - **An approved Viber Chatbot.** New chatbots need Viber's review, so leave time before your campaign date. - **A welcome message that matches the ad.** Viber doesn't bill a chatbot's welcome message. - **A question in that message,** like "Reply SIZE to see what's in stock," to get people talking. - **Cover for nights and weekends,** since ads run around the clock. There's a cost reason to get people replying too. Under Viber's [bot commercial model](https://help.viber.com/hc/articles/15247629658525-Bot-commercial-model), a chatbot costs EUR 100 a month, and messages it starts outside a session are billed per delivered message. Once a subscriber messages you, a 24-hour session opens, and messages inside it aren't billed separately. ### How SleekFlow handles the chats your ads start SleekFlow doesn't sell ad space on Viber. It makes sure the chats your ads create get answered fast, by AI agents first and your team when it matters. - **Use your SleekFlow chat link as the destination.** When you [connect Viber to SleekFlow](https://help.sleekflow.io/viber/connecting-viber-to-sleekflow), it creates a unique link and QR code for your chatbot. - **Let AI agents reply first.** You can [deploy AI agents on Viber](/channels-integrations/viber) that answer questions about the offer the moment someone taps your ad. - **Bring every chat into one inbox,** next to WhatsApp, Instagram and your other channels. - **Label contacts by campaign,** so you can see which ads bring in real conversations. SleekFlow's Viber pages don't mention automatic ad-source tracking, so labels are the way to count results. ### How much does it cost to advertise on Viber? Viber doesn't publish ad rates or a minimum spend. In Ads Manager, you choose a package and enter your own budget and dates. For a custom package, talk to Viber's team about budget. ### Is Viber Ads Manager available in my country? Ads Manager covers 34 markets, but Viber doesn't list them on its public page. Sign up to check, or contact Viber's team about a managed campaign if your market isn't covered. ### What's the difference between Viber ads and Viber Business Messages? Ads reach new people inside the app and are paid with a campaign budget. Business Messages go to customers who opted in, are sent through a messaging partner and are paid per message. ### Can a Viber ad open a chat with my business? Yes. Click-to-Message campaigns turn an ad click into a conversation with your brand's chatbot. You need an approved chatbot and a plan for answering those chats quickly. ### Why does Viber show so many ads, and can users remove them? Viber shows ads to keep the app free. Users can hide or report a single ad, but they can't stop seeing ads without a Viber Plus subscription. That's why relevant ads matter more than showing the same one often. ### Can I advertise on Viber without a chatbot? Yes. Awareness, lead generation and retargeting campaigns don't depend on one. A chatbot lets you capture the conversation and follow up inside Viber instead of hoping the visitor comes back.