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OUR CONTENT WRITERS

# Get to know our talented writers

Learn more about their professional backgrounds, interests, and passions by reading their bios and browsing their LinkedIn profiles. We are committed to providing valuable and reliable information to our readers, and our writers play a crucial role in achieving this goal.

## Esther Fong

Product Marketing Manager

A marketer and writer seeking to connect with people and share perspectives that inspire and resonate. A former health reporter, Esther enjoys conducting interviews to capture the full nuances of how people express themselves. When not writing, Esther enjoys drumming and fitness.

## Recent Blog

[### Email now lives inside the SleekFlow AI suite SleekFlow AI now supports email. Run campaigns, route inbound leads, and support customers across email and messaging, without switching tools. Esther Fong](/en-sg/blog/email)

[### Click to WhatsApp ads guide: how it works and how AI helps you get the most out of it Explore how to create click-to-WhatsApp ads on Facebook & Instagram with this comprehensive guide. Esther Fong](/en-sg/blog/click-to-whatsapp-ads)

[### 10 essential WhatsApp chat flow templates to automate (now powered by AI agents) Build smarter WhatsApp chat flows with these 10 templates from SleekFlow. Automate sales, marketing, and support today Esther Fong](/en-sg/blog/whatsapp-chat-flow)

[### How to turn Instagram and Facebook engagement into revenue Learn how B2C brands use SleekFlow to automate IG and FB campaigns, qualify leads in DMs, and funnel them to WhatsApp and sales — automatically. Esther Fong](/en-sg/blog/product-update-instagram-facebook-auto-reply-comment)

[### Introducing CX Intelligence: Your customer conversations are full of gold. Here's how to stop letting it go to waste. Stop relying on surveys and CRM tags. CX Intelligence automatically surfaces AI customer insights from every conversation — no manual work needed. Esther Fong](/en-sg/blog/customer-experience-intelligence)

[### Designing AI Booking Agents for Modern Appointment Workflows Discover how AI booking agents automate travel and appointment scheduling with smarter, faster, and seamless customer experiences. Esther Fong](/en-sg/blog/ai-booking-agent)

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