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OUR CONTENT WRITERS

# Get to know our talented writers

Learn more about their professional backgrounds, interests, and passions by reading their bios and browsing their LinkedIn profiles. We are committed to providing valuable and reliable information to our readers, and our writers play a crucial role in achieving this goal.

## Felicia Ng

Senior Content Specialist

Felicia works on brand writing with a narrative focus, with experience across fintech, finance, and SaaS. She is interested in how ideas take shape through language, and how clarity influences the way messages are understood. Outside of work, she enjoys noticing the small details in everyday life and watching the sunset.

## Recent Blog

[### AI sales automation: What to automate first and how to choose the right software Learn what to automate first with AI sales automation and how to choose the right software for your sales team. Felicia Ng](/en-sg/blog/ai-sales-automation)

[### Facebook Messenger CRM: How it works and why businesses use it Learn what a Facebook Messenger CRM is, how it differs from Meta Business Suite, and how to use it to boost leads and business growth. Felicia Ng](/en-sg/blog/facebook-messenger-crm)

[### Facebook Messenger marketing strategy for businesses Learn how Facebook Messenger marketing works, which ad formats to use, and how to automate chats while staying compliant with Meta’s rules. Felicia Ng](/en-sg/blog/facebook-messenger-marketing)

[### Conversational AI vs chatbots: Key differences, use cases, and revenue impact Compare conversational AI and chatbots, see key differences, use cases, and when each one drives better support, leads, and revenue for your business. Felicia Ng](/en-sg/blog/conversational-ai-vs-chatbots)

[### A B2C guide to generate leads through chatbots and social media Learn how conversational marketing helps B2C brands generate leads faster with chatbots, social media, and real-time messaging. Felicia Ng](/en-sg/blog/b2c-conversational-marketing)

[### How much does an AI agent cost? Learn what affects AI agent pricing, from software plans and contact volume to integrations, channel fees, and ongoing optimization. Felicia Ng](/en-sg/blog/ai-agent-cost)

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