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OUR CONTENT WRITERS

# Get to know our talented writers

Learn more about their professional backgrounds, interests, and passions by reading their bios and browsing their LinkedIn profiles. We are committed to providing valuable and reliable information to our readers, and our writers play a crucial role in achieving this goal.

## Joy Liu

Head of Marketing

Joy Liu is the Head of Marketing, specializing in driving growth and engagement through innovative communication strategies. With a deep understanding of the WhatsApp API and omnichannel marketing, Joy helps businesses leverage technology to enhance customer interactions and streamline operations. Her passion for impactful storytelling and data-driven campaigns has established her as a leader in the marketing space.

## Recent Blog

[### How to apply for WhatsApp Business API in 2026 Learn how to apply for WhatsApp Business API, from business verification and phone setup to display name approval, templates, and launch steps. Joy Liu](/en-sg/blog/apply-whatsapp-business-api)

[### WhatsApp for Sales: How to increase leads with WhatsApp? Utilize effective WhatsApp sales automation to nurture leads & accelerate revenue. SleekFlow refines WhatsApp for sales teams with advanced API features. Joy Liu](/en-sg/blog/whatsapp-for-sales)

[### The complete guide to omnichannel marketing Learn what omnichannel marketing is, how it differs from multichannel, real brand examples, a step-by-step strategy guide, key KPIs, and how AI is reshaping the approach. Joy Liu](/en-sg/blog/omnichannel-marketing)

[### WhatsApp Lead Manager: qualify, score, and route leads automatically Improve your sales cycle with efficient WhatsApp lead management strategies. SleekFlow details how to nurture leads with AI on WhatsApp for successful retention. Joy Liu](/en-sg/blog/how-to-qualify-leads-automatic-messages-whatsapp)

[### How to Change to WhatsApp Business Without Losing Data Learn how to change to WhatsApp Business & explore key benefits for your company. SleekFlow also explains how to change WhatsApp Business back to personal. Joy Liu](/en-sg/blog/change-whatsapp-to-business)

[### Top 10 conversational AI platforms in 2026 Learn about the top 10 conversational AI platforms to leverage in 2026, including conversational chatbot features and pricing. Joy Liu](/en-sg/blog/top-10-conversational-ai-platforms)

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