---
title: "WhatsApp Pricing Calculator"
description: "Use the free SleekFlow WhatsApp Business API pricing calculator for planning your WhatsApp message budget."
canonical: "https://sleekflow.io/en-sg/whatsapp-pricing-calculator"
html_lang: "en-sg"
---

# WhatsApp Pricing Calculator

Use the free SleekFlow WhatsApp Business API pricing calculator for planning your WhatsApp message budget.

WhatsApp API PRICING

# WhatsApp Business API Pricing Calculator

Estimate your WhatsApp Business Platform message fees based on the recipient’s country/region and message category. Meta charges on a per-message basis when messages are delivered (not sent). Service messages are not charged, and utility messages sent in response to users aren’t charged.

## Calculate your WhatsApp Business messaging costs

Businesses typically use template messages for outbound notifications, verification codes, and promotional campaigns. Costs depend on message category and the recipient’s market, and are charged when a message is delivered. Service messages are free, and utility messages sent in response to users aren’t charged.

The prices listed reflect [Meta rates](https://developers.facebook.com/docs/whatsapp/pricing/), but charges may vary across BSPs due to exchange rates and gateway fees.

How to classify a template message?

Business-initiated conversation

Promotions, welcoming messages, updates, invitations, recommendations, or requests to complete a new transaction

Require template approval and customer opt-in

Country or region

BrazilFranceGermanyIndiaIndonesiaItalyMalaysiaNetherlandsSaudi ArabiaSpainUnited Arab EmiratesUnited KingdomRest of Middle EastUnited StatesHong Kong SARSingaporeTaiwan

Marketing template

US$ 0.025

US$ 0.00

US$ 0.00

10,000+ templates

0

Utility template

US$ 0.0034

US$ 0.00

US$ 0.00

10,000+ templates

0

Authentication template

US$ 0.0034

US$ 0.00

US$ 0.00

10,000+ templates

0

Total rate

US$ 0.00

[💡 Saving Tips](#saving-tips)

To learn more about template categories and how they apply to your pricing, we recommend consulting a SleekFlow social commerce expert.

[Book a Demo](/en-sg/book-a-demo)

saving tips

## Maximize your customer engagement efficiency

### Respond within 24 hours

When customers message you first, you can reply with service messages at no charge during the 24-hour customer service window.

### Use utility messages for transactional updates

Utility messages are designed for order, payment, and appointment updates. Utility messages sent in response to users aren’t charged, so keep purely transactional messages in the Utility category.

### Leverage free entry points (72 hours)

When a customer starts a chat from a Click-to-WhatsApp ad or Facebook Page call-to-action, messages are not charged for the next 72 hours across categories.

Features

WATCH NOW

## WhatsApp Business API explained

Learn how WhatsApp Business API works, including pricing, conversation categories, and message templates. Discover how SleekFlow helps businesses improve customer support, increase sales, and simplify communication at scale.

[Learn More](/en-sg/blog/whatsapp-business-api)

## Frequently Asked Questions

A WhatsApp Business Account allows businesses to use the WhatsApp Business API to communicate directly with customers. It is possible to register more than one phone number per WABA.

SleekFlow offers 3 different plans for businesses who want to use the WhatsApp Business API starting from USD 149 per month. The Premium Plan, which is the most popular one, costs USD 349 per month if you pay yearly. We also provide flexible additional headcount plans to suit your needs. Contact us to find out more.

## Supercharge conversions with SleekFlow AI

Try it now at zero cost!

[Book a Demo](/en-sg/book-a-demo)[Start for Free](https://app.sleekflow.io/en?screen_hint=signup)