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OUR CONTENT WRITERS

# Get to know our talented writers

Learn more about their professional backgrounds, interests, and passions by reading their bios and browsing their LinkedIn profiles. We are committed to providing valuable and reliable information to our readers, and our writers play a crucial role in achieving this goal.

## Felicia Ng

Senior Content Specialist

Felicia works on brand writing with a narrative focus, with experience across fintech, finance, and SaaS. She is interested in how ideas take shape through language, and how clarity influences the way messages are understood. Outside of work, she enjoys noticing the small details in everyday life and watching the sunset.

## Recent Blog

[### AI customer service by industry: Real use cases for e-commerce, retail, hospitality, and education See how AI customer service works in e-commerce, retail, hospitality, and education. Real use cases and verified customer results by industry. Felicia Ng](/en-us/blog/ai-customer-service-by-industry)

[### Instagram Messenger API for businesses: how it works and how to set it up Learn how the Messenger API for Instagram transforms business chats. Read a guide for your modern enterprise to automate customer replies with ease. Felicia Ng](/en-us/blog/instagram-messenger-api)

[### Facebook Messenger AI chatbot: how to integrate in 6 steps Deploy an AI chatbot on Facebook Messenger in 6 steps. Learn Meta’s 24-hour rule, handover best practices, and how to launch it faster. Felicia Ng](/en-us/blog/ai-chatbot-integration-with-facebook-messenger)

[### AI chatbots for lead generation: templates, qualification questions and routing logic AI chatbots for lead generation: templates, qualification questions and routing logic Felicia Ng](/en-us/blog/ai-chatbots-lead-generation)

[### Sales automation CRM: connect your customer data to outbound workflows that convert Connect your CRM to WhatsApp, Instagram and SMS automation. Compare outbound tools, workflows, case studies and checklists to choose the best software. Felicia Ng](/en-us/blog/sales-automation-crm)

[### AI sales automation: What to automate first and how to choose the right software Learn what to automate first with AI sales automation and how to choose the right software for your sales team. Felicia Ng](/en-us/blog/ai-sales-automation)

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