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OUR CONTENT WRITERS

# Get to know our talented writers

Learn more about their professional backgrounds, interests, and passions by reading their bios and browsing their LinkedIn profiles. We are committed to providing valuable and reliable information to our readers, and our writers play a crucial role in achieving this goal.

## Sabrina Sol Yap

Content Specialist

A digital marketer exploring how creativity can spark connection and change. With a background in architecture and digital content, Sol enjoys translating ideas into visuals that inform, inspire, and empower. Outside of work, you’ll find them learning new crafts, making videos or supporting community-driven narratives driven for social good.

## Recent Blog

[### SMS Retargeting for Website Leads: How to Shorten the Sales Cycle Learn how SMS retargeting helps businesses re-engage high-intent website visitors, recover abandoned carts, and shorten sales cycles with conversational SMS. Sabrina Sol Yap](/en-us/blog/sms-retargeting-for-website-leads)

[### How AI Chatbots Reduce Cart Abandonment in E-commerce Discover how AI chatbots for e-commerce reduce cart abandonment, recover abandoned carts, and boost conversions with real use cases and data. Sabrina Sol Yap](/en-us/blog/ai-chatbots-reduce-abandonment)

[### Offline Lead Capture in Retail: How QR Codes Turn Foot Traffic into CRM-Ready Leads Convert store visitors into CRM-ready leads with scan-to-chat QR codes. Capture consented WhatsApp/SMS opt-ins, auto-tag by location, and follow up fast. Sabrina Sol Yap](/en-us/blog/offline-lead-capture-in-retail)

[### Why Replying in Under 60 Seconds Makes or Breaks Your Ad ROI Learn how speed to lead impacts ad ROI, conversions, and sales. Discover why responding to leads in under 60 seconds matters. Sabrina Sol Yap](/en-us/blog/respond-in-60-seconds-save-ad-roi)

[### AI Shopping Assistants - How E-commerce Brands Increase Conversion Rate & AOV Learn how ecommerce brands use AI shopping assistants to boost conversion, personalize discovery, and recover carts via chat, WhatsApp, and SMS. Sabrina Sol Yap](/en-us/blog/why-to-have-ai-shopping-assistant)

[### How Tax Firms Can Capture & Convert More Leads During US Tax Season with AI Automation Discover AI tax preparation, AI tax returns, and CRM for tax professionals to run high-impact tax season marketing campaigns. Sabrina Sol Yap](/en-us/blog/tax-firm-ai-lead-conversion)

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