--- title: "WhatsApp Business API: Features, Pricing, and Setup" description: "Learn everything you need to know about WhatsApp Business API: pricing tiers, setup process, features comparison & how to get started in under 10 minutes." canonical: "https://sleekflow.io/en-us/solutions/whatsapp-business-api" html_lang: "en-us" --- # WhatsApp Business API: Features, Pricing, and Setup Learn everything you need to know about WhatsApp Business API: pricing tiers, setup process, features comparison & how to get started in under 10 minutes. WhatsApp Business API: Features, Pricing, and Setup | SleekFlow Solution # Official WhatsApp Business API The free WhatsApp Business app doesn’t scale — no automation, no user access control, and no team performance visibility. Upgrade to the official WhatsApp Business API to streamline operations and boost your WhatsApp conversion rates. [Start for Free](https://app.sleekflow.io/en?screen_hint=signup)[Book a Demo](/en-us/book-a-demo) ## Trusted by global B2C brands USE CASEs ## AI on WhatsApp, built for marketing, sales, and support ### Capture more qualified leads, at a lower cost Capture high-intent prospects from ads, QR codes, and social profiles into one funnel. Auto-qualify and segment them before they reach sales. Feed conversion data back to Meta to sharpen targeting and cut wasted ad spend. ### Close sales faster with AI–human collaboration Run a single team WhatsApp number with full visibility into who's owning which conversation. Recommend products, share catalogs, and collect payment in the same thread. Shorten the path from first message to closed deal. ### Win back customers with AI-driven retargeting Pull leads from third-party platforms to re-engage abandoned carts, dormant buyers, and past event leads. Boost reply rates with interactive carousels and tap-to-respond buttons. Tie revenue back to each campaign to prove marketing ROI. ### Resolve more support requests with AI analytics Deflect repetitive questions like order status with an AI agent that answers instantly. Send proactive updates so customers stop asking in the first place. Track message volume, response time, and resolution rate to keep improving your CSAT. FEATUREs ## All the WhatsApp features your team needs, plus AI [Explore WhatsApp AI agents](/en-us/channels-integrations/whatsapp) ### WhatsApp mass broadcast Reach tens of thousands of customers in one go, with messages personalized by name, purchase history, or interest. ### WhatsApp shared inbox Give every agent their own login, route chats to the right person, and keep a clean handover trail across agents. ### WhatsApp CRM integrations Sync Salesforce, HubSpot, or Shopify records into every chat and automatically trigger messages when statuses change. ### WhatsApp Flow Collect leads, take bookings, and run intake questionnaires directly in chat — no website redirects needed. ### WhatsApp drip marketing Automate welcome, re-engagement, and post-purchase journeys triggered by clicks, replies, or time delays. ### WhatsApp payment Let customers scroll your products, build a cart, and check out with a secure Stripe payment link without leaving the chat. ### WhatsApp mass broadcast Reach tens of thousands of customers in one go, with messages personalized by name, purchase history, or interest. ### WhatsApp shared inbox Give every agent their own login, route chats to the right person, and keep a clean handover trail across agents. ### WhatsApp CRM integrations Sync Salesforce, HubSpot, or Shopify records into every chat and automatically trigger messages when statuses change. ### WhatsApp Flow Collect leads, take bookings, and run intake questionnaires directly in chat — no website redirects needed. ### WhatsApp drip marketing Automate welcome, re-engagement, and post-purchase journeys triggered by clicks, replies, or time delays. ### WhatsApp payment Let customers scroll your products, build a cart, and check out with a secure Stripe payment link without leaving the chat. Comparison ## WhatsApp Business App or API: which one fits? The free app works for solo operators and small shops. The API is built for teams ready to scale marketing, sales, and support. WhatsApp Business App WhatsApp Business API Users per number **1 phone, up to 4 linked devices** **Unlimited team members with individual logins** Broadcast reach 256 contacts per list 1,000 - 100,00 contact per campaign AI agents & chatbots ❌ ✅ CRM & e-commerce integrations ❌ Interactive messages ❌ Carousels, CTA buttons, list menus, WhatsApp Flows In-chat payments Manual Catalog browsing and secure checkout Analytics Sent, delivery and read rates Response time, resolution rate, hot topics, CSAT Team inbox ❌ Shared inbox with assignment and oversight Blue tick verification Pay for Meta Verified subcription Notable brands can apply for OBA for free Pricing ## Pay only for the conversations that matter [Estimate your WhatsApp costs](/en-us/whatsapp-pricing-calculator) ### Send service messages for free Reply to any customer message within 24 hours at no cost, with no cap on how many you send. Handle support, answer questions, and close deals without watching the meter. ### Reach customers with template messages Start new conversations or win back inactive customers anytime using pre-approved templates. Pay only when you reach out first, with rates that vary by country and message type. ### Reset the 24-hour window anytime Keep the free reply window open by encouraging customers to message back or tap a template button. Every inbound message resets the clock, so you keep replying for free. Get Started ## Launch your WhatsApp Business API account in 10 minutes [Start for Free](https://app.sleekflow.io/en?screen_hint=signup) ### Create your SleekFlow account Sign up for free in seconds. No credit card needed, and you can start exploring the platform with a test number right away. ### Connect a WhatsApp API number Add a new number for US$15. Keep using your existing WhatsApp Business App on the same number with Coexistence mode. Your contacts and chat history stay intact. ### Get your business verified, fast As a Meta Select Tier Partner, we fast-track your business verification so you can unlock higher messaging limits and start reaching thousands of customers within days. ### Create your SleekFlow account Sign up for free in seconds. No credit card needed, and you can start exploring the platform with a test number right away. ### Connect a WhatsApp API number Add a new number for US$15. Keep using your existing WhatsApp Business App on the same number with Coexistence mode. Your contacts and chat history stay intact. ### Get your business verified, fast As a Meta Select Tier Partner, we fast-track your business verification so you can unlock higher messaging limits and start reaching thousands of customers within days. Customer Highlights ## SleekFlow customer success stories [50% increase in service capacity without expanding the team Read More](/en-us/customer-stories/sao-caetano-assessoria-contabil) [20% Booking conversion Read More](/en-us/customer-stories/lkf-concepts) [96% faster response time Read More](/en-us/customer-stories/infinity8) [40% operational time saved Read More](/en-us/customer-stories/loft-home) [+200% active conversation Read More](/en-us/customer-stories/alemad-customer-story) [2X Increase in efficiency Read More](/en-us/customer-stories/tian-wei-signature) [20% of conversations are intelligently transferred to the human team, ensuring human intervention only when necessary Read More](/en-us/customer-stories/eletron-seguros-customer-story) [63% increase in engagment Read More](/en-us/customer-stories/ets-global-customer-story) [50% increase in service capacity without expanding the team Read More](/en-us/customer-stories/sao-caetano-assessoria-contabil) [20% Booking conversion Read More](/en-us/customer-stories/lkf-concepts) [96% faster response time Read More](/en-us/customer-stories/infinity8) [40% operational time saved Read More](/en-us/customer-stories/loft-home) [+200% active conversation Read More](/en-us/customer-stories/alemad-customer-story) [2X Increase in efficiency Read More](/en-us/customer-stories/tian-wei-signature) [20% of conversations are intelligently transferred to the human team, ensuring human intervention only when necessary Read More](/en-us/customer-stories/eletron-seguros-customer-story) [63% increase in engagment Read More](/en-us/customer-stories/ets-global-customer-story) [50% increase in service capacity without expanding the team Read More](/en-us/customer-stories/sao-caetano-assessoria-contabil) [20% Booking conversion Read More](/en-us/customer-stories/lkf-concepts) [96% faster response time Read More](/en-us/customer-stories/infinity8) [40% operational time saved Read More](/en-us/customer-stories/loft-home) [+200% active conversation Read More](/en-us/customer-stories/alemad-customer-story) [2X Increase in efficiency Read More](/en-us/customer-stories/tian-wei-signature) [20% of conversations are intelligently transferred to the human team, ensuring human intervention only when necessary Read More](/en-us/customer-stories/eletron-seguros-customer-story) [63% increase in engagment Read More](/en-us/customer-stories/ets-global-customer-story) [50% increase in service capacity without expanding the team Read More](/en-us/customer-stories/sao-caetano-assessoria-contabil) [20% Booking conversion Read More](/en-us/customer-stories/lkf-concepts) [96% faster response time Read More](/en-us/customer-stories/infinity8) [40% operational time saved Read More](/en-us/customer-stories/loft-home) [+200% active conversation Read More](/en-us/customer-stories/alemad-customer-story) [2X Increase in efficiency Read More](/en-us/customer-stories/tian-wei-signature) [20% of conversations are intelligently transferred to the human team, ensuring human intervention only when necessary Read More](/en-us/customer-stories/eletron-seguros-customer-story) [63% increase in engagment Read More](/en-us/customer-stories/ets-global-customer-story) [50% increase in service capacity without expanding the team Read More](/en-us/customer-stories/sao-caetano-assessoria-contabil) [20% Booking conversion Read More](/en-us/customer-stories/lkf-concepts) [96% faster response time Read More](/en-us/customer-stories/infinity8) [40% operational time saved Read More](/en-us/customer-stories/loft-home) [+200% active conversation Read More](/en-us/customer-stories/alemad-customer-story) [2X Increase in efficiency Read More](/en-us/customer-stories/tian-wei-signature) [20% of conversations are intelligently transferred to the human team, ensuring human intervention only when necessary Read More](/en-us/customer-stories/eletron-seguros-customer-story) [63% increase in engagment Read More](/en-us/customer-stories/ets-global-customer-story) [50% increase in service capacity without expanding the team Read More](/en-us/customer-stories/sao-caetano-assessoria-contabil) [20% Booking conversion Read More](/en-us/customer-stories/lkf-concepts) [96% faster response time Read More](/en-us/customer-stories/infinity8) [40% operational time saved Read More](/en-us/customer-stories/loft-home) [+200% active conversation Read More](/en-us/customer-stories/alemad-customer-story) [2X Increase in efficiency Read More](/en-us/customer-stories/tian-wei-signature) [20% of conversations are intelligently transferred to the human team, ensuring human intervention only when necessary Read More](/en-us/customer-stories/eletron-seguros-customer-story) [63% increase in engagment Read More](/en-us/customer-stories/ets-global-customer-story) [50% increase in service capacity without expanding the team Read More](/en-us/customer-stories/sao-caetano-assessoria-contabil) [20% Booking conversion Read More](/en-us/customer-stories/lkf-concepts) [96% faster response time Read More](/en-us/customer-stories/infinity8) [40% operational time saved Read More](/en-us/customer-stories/loft-home) [+200% active conversation Read More](/en-us/customer-stories/alemad-customer-story) [2X Increase in efficiency Read More](/en-us/customer-stories/tian-wei-signature) [20% of conversations are intelligently transferred to the human team, ensuring human intervention only when necessary Read More](/en-us/customer-stories/eletron-seguros-customer-story) [63% increase in engagment Read More](/en-us/customer-stories/ets-global-customer-story) ## Frequently Asked Questions The WhatsApp Business Platform (a.k.a. WhatsApp Business API solution) gives medium to large businesses the ability to connect with customers at scale, offering advanced features like automated messaging, chatbots, interactive messages, and seamless integration with business systems. To apply for the WhatsApp Business API through SleekFlow, you must be an admin of your Meta Business account and have enabled two-factor authentication on your Facebook personal account for security. Please also prepare business registration documents or bank/service bills that confirm your company details during the sign-up process. A blue tick verified badge on WhatsApp indicates that Meta has verified the business based on its activity and the documents provided. The blue tick signifies that the business is official, enhancing its brand image and reducing the risk of fraud. To qualify, businesses must: a. Have a verified Business Manager with a display name aligned with the client’s branding (it cannot belong to another company). b. Maintain a ‘high’ quality rating for the number when applying. c. Adhere to WhatsApp's policies, particularly the Commerce Policy. d. Have a verified Facebook Business Manager. e. Be a notable and reputed brand as determined by WhatsApp, such as having a high-quality business website, sufficient media exposure (as determined by WhatsApp), and completing the Business Verification process. No, the WhatsApp Business API is not free. Unlike the WhatsApp Business App, which is free, the API has per-template-message pricing that varies by country. However, SleekFlow offers competitive pricing as a WhatsApp Business Solution Provider (BSP), often providing the best rates in the market. Automate your growth with SleekFlow Get started for free and supercharge your customer engagement. [Book a Demo](/en-us/book-a-demo)[Start for Free](https://app.sleekflow.io/en?screen_hint=signup)