Text message for business strategies: Examples & Best Practices
Text messaging, first introduced in 1992, remains one of the most powerful ways for businesses to connect with customers directly and instantly.
With an open rate of 98%, far above email marketing, text message marketing is an effective tool for customer engagement and timely campaigns. By implementing SMS text marketing services, businesses can deliver personalized, direct, and immediate messages to their target audiences.
What Is Text Message Marketing for Business?
Text message for businesses also known as SMS for business,, is a way for companies to use text messages to send special offers, updates, or information to their customers' mobile phones. For example, during your birthday month, you receive a message from a store about a birthday promotion or a special promo code that you can use for online purchases. Mass texting is a quick and direct way for businesses to communicate with their customers and share important and personalised information.
Mass text messaging for business purposes is part of inbound marketing that helps strengthen relationships and increase retention. Unlike channels such as WhatsApp Ads, SMS marketing focuses on existing, opt-in audiences, making it ideal for nurturing trust and loyalty.
Why Businesses Still Rely on Text Message Marketing
A texting campaign alone isn’t enough, you need a clear SMS marketing strategy that defines your audience, timing, and goals for measurable results.
A well-thought-out strategy helps you identify your target audience, create text marketing ideas based on their preferences, and determine the right timing for sending messages. You can also set goals and measure success to continuously improve your approach. With a solid strategy, your text message marketing can cut through the clutter and make a lasting impact.
Key Benefits of SMS Marketing for Business
Using business SMS can offer several advantages over other marketing channels,
98% open rate and fast delivery
Personal, mobile-friendly, and cost-effective
Reaches an opted-in audience that wants your updates
Allows segmentation and personalization
Builds loyalty through regular engagement
Easy opt-out keeps lists high-quality
Supports automation and AI-based scheduling
How to choose the best text messaging service for business
Selecting the right SMS marketing platform can make all the difference in managing campaigns, scaling communication, and tracking performance. Compare key features before you decide:
Compare top text message marketing platforms like Twilio, SimpleTexting, and SleekFlow to find one that fits your goals.
Here's what to look for:
Features: Compare what each platform offers. Some might provide advanced features like segmentation, automated workflows, multimedia messaging, or even integrations with social media platforms.
Pricing: Check the pricing plans and make sure they fit your budget. Some services charge based on the number of messages sent, subscribers, or features you use. Be wary of hidden fees.
Customer support: Good customer support is crucial. Look for platforms that offer various support options such as email, phone, live chat, or a knowledge base. Fast and helpful support can save you a lot of frustration.
Trial periods and User Reviews: Many text message marketing services offer trial periods that allow you to test their platform before committing. This is a great way to see if the platform aligns with your needs and is easy to use.
Reading user reviews and testimonials can provide insights into other users' experiences with the platform. This can help you get a sense of the platform's strengths and weaknesses from real users.
How to Create an Effective SMS Marketing Campaign
Curious to learn some business SMS best practices for successful campaigns? Below are some tips.
Identifying essential elements and setting goals
Before launching a campaign, define your goals (sales, engagement, traffic), know your audience, and keep messages concise with a clear CTA.
Target audience and segmentation
Segment your audience based on behavior, preferences, or location to send relevant, personalized content that drives higher conversions.
Creative text marketing ideas
Creativity plays a significant role in capturing your audience's attention. Some creative ideas for business text messages include:
Exclusive SMS-only offers
Limited-time flash sales
Interactive polls or contests
Personalized product recommendations
Event reminders or invites
Compliance and obtaining permission
Always obtain consent through opt-ins and provide an easy opt-out link. Stay compliant with regulations like GDPR and TCPA to build trust
Measure SMS Campaign Success
Once you have deployed your SMS campaign, track key metrics to understand performance:
Open rate – % of people who read your SMS
CTR – % of people who click links
Conversion rate – % of people who took action
Unsubscribe rate – opt-outs
Delivery rate – % of messages successfully delivered
Use these insights to optimize timing, content, and offers of your next SMS campaign.
Best Text Messaging Services for Business
Compare leading platforms like Twilio, SimpleTexting, TextMagic, and SleekFlow. Choose based on features, automation, pricing, and integrations.
Find a company that offers AI agent capabilities so you can optimise your broadcast campaigns and customer conversations for optimal conversions.
Build an omnichannel communication strategy with SleekFlow
Integrating SMS marketing services into your business strategy can significantly enhance the speed, precision, and impact of your customer communication. While text message marketing alone is powerful, combining it with other channels takes results to the next level. Integrating SMS for business with social platforms like WhatsApp, Facebook Messenger, and Instagram helps create a unified and effective omnichannel experience.
With automated SMS marketing services, you can schedule campaigns, send personalized messages, and trigger responses based on customer actions.
Tools like SleekFlow go beyond traditional bulk SMS marketing services by syncing all your channels into one inbox, simplifying workflows, enabling chatbots, and improving customer engagement.
Looking for the best SMS marketing service provider? SleekFlow offers an all-in-one solution for online SMS marketing services, automation, and AI-powered chat support—making it easier than ever to grow and connect with your customers.
SleekFlow’s AgentFlow combines intelligent automation and AI chat support to help you design no-code workflows, trigger personalized messages, and route chats instantly — simplifying customer service like never before.
See SleekFlow AI in action
Discover how you can adopt Agentic AI for your business messaging with just a small amount of data and setup time.
Examples: success stories in business text message
If you're looking for tbusiness SMS examples, these case studies can be really helpful. They provide insights into different approaches that companies have taken and the positive outcomes they've experienced.
Longmont Climbing Gym
Longmont Climbing Gym employs SMS updates to maintain member engagement and keep them informed about their rewards. The gym utilizes a point-based system for members who visit, refer friends, and share on social media.
These points can be exchanged for perks like free guest passes and discounts. To prevent members from forgetting these incentives, the gym sends SMS notifications when they accumulate sufficient points for new rewards.
Artist Couture
Artist Couture, a makeup brand, achieved remarkable success with SMS marketing. They were able to strengthen community engagement and customer involvement in shaping their brand’s direction and products through their text messaging marketing campaign.
Here are some of their key achievements with text messaging marketing:
subscriber list grew by 670% in a month, surpassing email list growth rates
generated $4,000 in immediate online sales through exclusive discount codes
Along with their text messaging marketing, Artist Couture also integrated a mobile sign-up widget on their website that aligns with their brand identity. They also incorporated an engaging call-to-action button to boost subscriber engagement. SMS marketing served as a bridge between their website and social media, enhancing customer experience.
Text message marketing ideas by industry
Business text message strategies and ideas do not stop to the ones above. Incorporating text messages into various industries can be an effective way to communicate with customers, enhance service delivery, and drive business growth. It offers a direct and immediate means of engaging with a target audience and can be a valuable addition to a comprehensive marketing strategy.
Retail: Send flash sales and restock alerts
Restaurants: Promote daily specials and reservations
Real Estate: Share new listings and viewing reminders
Insurance: Send renewal and policy updates
Salons: Send appointment reminders
Healthcare: Notify about appointments or follow-ups
Education: Send enrollment reminders or event updates
Small Businesses: Offer local promotions and delivery updates
Want to outcompete your peers with SleekFlow's help?
Book your personalised demo with SleekFlow today and unlock the potential of seamless communication
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