Joy Liu

Joy Liu is Marketing Director at SleekFlow, where she has spent over five years at the centre of how businesses use conversational AI and messaging to drive revenue. Her content draws directly from that experience — covering WhatsApp Business API, CRM integration, omnichannel customer engagement, and social commerce strategy with the perspective of someone who has applied these tools across real campaigns in multiple markets. She writes for the business decision-maker: the marketing or sales leader trying to understand not just how a technology works, but what it actually takes to make it perform. That market-level thinking — spanning Malaysia, the UAE, and broader APAC — runs through everything she covers at SleekFlow.