6 video marketing tips that every e-commerce business should know

The customers of online products are on the internet because they get to see what they are buying, right? This is quite obvious! It also calls for e-commerce marketing professionals to invest profusely in top-quality product pictures, product reviews, and irresistible product descriptions.

Nevertheless, marketers need to know that nothing narrates a brand story quite like a stunning and engaging video. Video marketing statistics put that customers have a higher chance of buying products if they are able to see tutorials and demo videos of the same.

(Yes! And that’s why SleekFlow has just started to develop our YouTube Channel: Check this out!)

Marketing your e-commerce business can be a difficult proposition and also a major investment, but the payoffs are always worth it. It works to have an omnichannel promotional strategy for your e-commerce business but creating one has its own struggles

Some tips that can help you out with your e-commerce video marketing are as follows:

1. Your video is your brand story

You are an e-commerce business which means you will be all over the internet. This might make it difficult for the visitors to distinguish your brand from the others. For online buyers, it’s a challenge to choosing the best e-commerce portal.

This is where the requirement of a good background story comes in. The right story narrated in the right way will make your brand exclusive, and it will even stand out from the crowd. So, what must you do to come up with your brand story so it hits the bull’s eye?

Cut corners from posting blogs if you want to grasp their attention quickly. You should go for vlogs instead because they are very effective and then even narrate a captivating story.

Videos help in evoking the emotions of the audience by displaying soothing sounds and heartwarming visuals. A thought-provoking story hooks the audience’s attention and gives them a good impression of a brand.

2. Product close-ups are compulsory in your e-commerce marketing video

Your sales will increase if you start incorporating product demonstrations in your videos to market your e-commerce business.

Showcasing products more clearly from different close-ups and angles will give potential buyers a better understanding of what they are purchasing. This will automatically increase conversions and sales.

As per studies, around 80% of the online buyers stated that they watch product videos to get the confidence in buying a certain product online. Here, you must create the best product videos by editing them through video editing software.

3. Get more “how-to” videos

Apart from Google, do you know what’s the biggest search engine?

It’s YouTube. People often search on YouTube when they don’t know “how” to do something. That’s where you should include “how-to” videos related to your business in your content strategy.

Incorporating how-to videos works for e-commerce marketing because people generally look for answers to their queries on different search engines by using the “how-to” term.

To be more specific, tutorial or how-to terms are the most sought-after keywords when searching for relevant content on YouTube and Google. The number of searches conducted online using these terms alone speaks of their significance and advantage.

How-to videos help generate traffic surges, and hence, they are crucial for a brand’s marketing success. Such videos help the audiences in solving their problems. These are also entertaining videos that people can access easily from their smartphones and other devices.

As an e-commerce site, it is quite likely for you to have tons of different products showcased on your platform. Thus, how-to videos can help show the customers the best, suggested way of using a particular product.

This type of content draws the interest of the target audience and even generates a new audience looking for problem-solving steps or guidelines.

4. Add videos to your email marketing endeavor

Sprucing up your email marketing efforts by adding videos to it will serve as salt in your food. You will have to start small and overdoing things can ruin the entire marketing procedure.

Estimates are around 306.4 billion emails are sent every day, and thus it makes sense to wonder how to make your email marketing stand out. Of course, emails containing meaningful content, cool graphics, and announcing major sales shout out loud, but these features are not sufficient for driving sales.

Incorporate videos in your emails but do not overdo things. Also, keep in mind that not all emails require videos. Emails announcing the launch of new products or seasonal campaigns or those containing messages from the founder or CEO should have videos.

5. Use video content like customer testimonials

Customer testimonials always play an essential role in keeping the longevity and effectiveness of a business intact. People generally go through written reviews from existing customers when trying to decide to move ahead with a particular brand.

E-commerce businesses with bad reviews from customers will not be able to sustain for a very long time. Such businesses cannot convince new users; surviving harsh competition will be a faraway dream for them.

As a business, once you have collected the reviews of satisfied customers, make a video out of it or about it and use it for marketing your products and services. Remember, your testimonial videos will leave a good impression on both potential customers and first-time visitors considering the use of your product.

Here is an example of our customer testimonials. Unlike other traditional testimonial videos, we made this more like a media interview with two cameras in operation. It generates human touch which is a powerful tool to convey your message.

Full testimonial story here.

6. The wonders of interactive videos

E-commerce businesses need to create engaging video content possessing the potential of attracting viewers. The key lies in making interactive videos using programs like VSDC Free Video Editor, Movavi Video Editor, DaVinci Resolve or others. Such videos are not as popular as tutorial videos found everywhere on the internet.

Interactive videos are good at helping customers make quick decisions. The only thing you need to do is put in a call to action for people to click on the button directing them to your site instantly.

Instagram is a powerful platform when it comes to video marketing, not to mention interactive video marketing. Many default interactions such as quiz, voting can be added as an overlay on your videos. Even we are a B2B business, we often make good use of Instagram stories to engage with our audience and build a side profile of our start-up culture. Surprisingly, the audience loves to interact and often vote or answer a simple quiz. It also provides a chance for you to know your customers.

Check out our Instagram Interactive Story!

The verdict

There is no dearth of e-commerce sites on the internet. So, if you want your potential customers to not have a hard time choosing your site and buying a product from you, use the tips detailed above.

Your highly effective video marketing plan should attract visitors to your site. Make sure you carry out video marketing in a way that captures the attention of the public online while leaving a good impression of your business as well.