How Infinity8 uses SleekFlow to achieve a 96% faster response time to fuel rapid expansion in Malaysia

Infinity8 is a fast-growing coworking space provider in Malaysia, offering flexible workspaces, meeting rooms, and customised office solutions. Beyond coworking, Infinity8 also runs corporate services, including HR and recruitment support.

Founded in Johor Bahru, Infinity8 expanded rapidly in 2025, opening three new outlets in Kuala Lumpur. Today, the brand operates 13 outlets across JB and KL, with further expansion planned.

As growth accelerated, so did the volume of customer enquiries, especially on WhatsApp.

A manual delegation bottleneck

Before SleekFlow, Infinity8 faced a common growth pain point: all customer inquiries were routed to a single work phone number.

The process was tedious and slow, due to several factors:

• Every message went to one phone

• Conversations had to be screenshotted and forwarded

• There was no visibility into response time

It took up to 30 minutes just to assign a lead, and over 2 hours to respond. A delay that led to missed opportunities as the business scaled. 

The solution: SleekFlow for sales teams

For Infinity8, WhatsApp is the main entry point for sales enquiries. Prospects who discover the brand through ads, social media, or website forms can now continue the conversation directly on WhatsApp, via Click-to-WhatsApp ads and website widgets.

With SleekFlow, these conversations are captured and can be attributed to their original source, giving the team visibility into which campaigns generate real, high-quality leads.

Centralised Team Inbox: One inbox, zero blind spots

All customer conversations now live in a single, shared inbox. Instead of scattered phones and manual handovers, the team can see, respond, and collaborate in real time from one workspace, with full conversation history. This creates a single source of truth that supports speed, continuity, and service quality at scale.

From the same inbox, managers can also monitor conversations in real time and step in when responses stall or leads show signs of frustration, either by replying directly or guiding agents behind the scenes using Internal Notes. This helps recover deals before prospects turn to competitors, without the customer ever noticing.

Instant, 24/7 lead delegation with Flow Builder

With SleekFlow’s Flow Builder, Infinity8 automated their first touch and qualified leads before they ever reached a human agent. When a customer sends an inquiry, it triggers a guided flow that captures key details such as the customer’s location (JB or KL) and service type (Workspace or Events). 

These flows run 24/7, even outside working hours. By the time a sales agent opens the conversation, the customer’s needs are already captured, allowing them to send quotations almost immediately. As a result, response time dropped from over 2 hours to under 5 minutes, driving higher conversions.

Multi-user access for seamless handovers and work-life balance

Previously, Infinity8’s reliance on a single work number created a "one-to-one" bottleneck, where only one agent could engage with customers. With multi-user access, when a sales executive is off-duty, their colleague can seamlessly take over the conversation with full context. The customer remains unaware of the handover, ensuring continuity while allowing the original agent to disconnect without worrying about missed leads.

A social CRM for lead management

As lead volume grew, Infinity8 had to move beyond basic contact storage and build a Social CRM in SleekFlow. This turns every chat into actionable customer data, enabling highly targeted and performance-driven campaigns. By organising their database using key identifiers such as branch location, company name, and service interest, the team can filter and segment contacts with precision. 

For example, a "Success" label helps to track closed deals, while unqualified leads are filtered out to keep the database lean and efficient. This keeps the sales team focused on high-quality prospects, while continuously building a clean, actionable database. The segments are then used to run targeted broadcast campaigns, such as location-specific promotions, or to re-engage "Day Pass" users and convert them into long-term members. 

From manual reactions to an automated powerhouse

The impact of SleekFlow on Infinity8 has been transformative, moving the company from a manual, reactive state to a streamlined, automated powerhouse. As they look toward the future, they plan to integrate AI to handle even more "human-like" qualifications, ensuring that as they continue to open new locations, their customer engagement remains as personal as it was on day one.

There’s no longer a need to open my (personal) WhatsApp and do manual work. Using SleekFlow really saves half my life.

Trix Chin

Senior Sales Executive

About Infinity8 

Infinity8 is a leading coworking space provider in Malaysia, dedicated to reshaping the future of work through flexible office solutions and integrated corporate services. Founded in Johor Bahru and rapidly expanding into Kuala Lumpur, Infinity8 offers hot desks, private offices, and state-of-the-art meeting rooms. Beyond workspaces, the brand serves as a holistic business partner, providing essential HR and recruitment support. Driven by technology and a community-first mindset, Infinity8 empowers entrepreneurs and multinational corporations alike to scale efficiently in a dynamic market.