Kipinä: 10x Faster Responses with SleekFlow’s Automation

Kipinä is an early childhood school that adopts the Finnish National Core Curriculum, one of the best education systems in the world. With a research-based approach and enjoyable learning methods, Kipinä combines guided play and structured instruction to help children develop academically, socially, and emotionally.

Its vision is to foster a lifelong love of learning. In a calm environment, with qualified teachers and easy communication between parents and teachers, Kipinä balances play and structured learning to cultivate 21st-century skills such as creativity and critical thinking from an early age.

Discover how Kipinä uses SleekFlow to enhance communication with prospective parents.

What Were Kipinä's Challenges Before Using SleekFlow?

As an educational platform, Kipinä faced several challenges and trusted SleekFlow as the solution. Here are the challenges they encountered:

Inefficient Database Management

Kipinä’s team found it difficult to track and categorize leads properly. Without a unified system, follow-ups were often delayed, and messages were not always personalized to prospective customers' needs.

Low Engagement and Brand Awareness

Kipinä struggled with low engagement on their digital channels. This challenge arose from the difficulty of effectively reaching potential audiences and establishing strong relationships through digital platforms.

Data Management Issues

Kipinä’s data was dispersed across different platforms without a central storage system. This caused inefficiency and increased the risk of losing potential parents interested in the school’s programs.

Which SleekFlow Features Does Kipinä Use?

To overcome the challenges mentioned earlier, Kipinä utilizes a range of SleekFlow features, including:

• Omnichannel Inbox: Kipinä can now integrate messages from multiple channels, including Instagram and Facebook DMs, into a single dashboard. Their team can respond to messages without switching platforms.

• Contact Segmentation: This feature enables Kipinä’s team to filter and group contacts in detail, track incoming leads daily, and analyze the quality and quantity of those leads in real time. This makes the follow-up process more precise and effective.

• Broadcast Campaign: Kipinä's team can automatically send bulk messages for promotions or event reminders on a scheduled basis. Afterward, they can track which messages were successfully sent and which failed, enabling them to measure the campaign's effectiveness.

• Flow Builder (Automated Workflow): This feature enables Kipinä’s team to design automated conversation flows tailored to their needs, ensuring all messages are responded to, and chats are automatically routed to the correct branch or team.

• Analytics Report: This feature generates comprehensive reports on metrics such as message and lead volume, team response times, and newly added contacts. These insights assist in performance evaluation and refining marketing strategies.

What Are the Results After Using SleekFlow?

With the help of the features mentioned above, Kipinä has achieved several milestones. The results are as follows:

Communication Becomes More Organized

Kipinä can now manage communication with parents or guardians in a more structured, prompt manner. Furthermore, Kipinä’s data management has become more quantifiable.

Stronger Brand Engagement

With more structured communication management, Kipinä’s brand engagement has become stronger. The enrollment rate has increased, and brand awareness has grown significantly through Kipinä's WhatsApp marketing campaigns.

10x Faster Response Rate

With the use of SleekFlow’s automation and broadcast features, Kipinä is now able to respond to messages much faster, particularly during the start of the academic year or when there are key events across branches. Automation ensures each response is directed to the correct branch admin, enabling quick responses to incoming chats. Combined with broadcast features, Kipinä consistently engages parents, resulting in a 10x increase in response rates from prospective parents.

SleekFlow x Kipinä: 10x Faster Response Rate

Overall, Kipinä has streamlined their communication process, making it more efficient, centralized, and automated with SleekFlow. Their response rate has increased by 87%.

Kipinä also offers some advice for businesses like theirs that are considering SleekFlow:

• SleekFlow is highly recommended for schools or companies with multiple branches.

• SleekFlow is also perfect for new brands looking to boost brand awareness and engagement quickly.

SleekFlow makes database management easier, ensuring no leads go unmanaged. With SleekFlow, we are also able to increase brand engagement and awareness more quickly, while making sure all incoming data is measured and processed accurately and efficiently.

Ms. Ria Arini

Director Of Marketing

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