Nafsi Health builds trust and drives conversions with seamless WhatsApp communication on SleekFlow

About Nafsi Health

Nafsi Health is the UAE’s first fully DHA-licensed online platform offering psychiatry and psychotherapy services. With a mission to make high-quality, trusted mental health support accessible across the region, Nafsi operates in a space where credibility, empathy, and trust are essential at every stage of the patient journey.

The challenge: building trust through meaningful, timely communication

In mental healthcare, the decision to seek professional help rarely happens instantly. Patients often need reassurance, guidance, and time before committing to their first session.

For Nafsi, this meant managing a high volume of sensitive, pre-conversion conversations—while ensuring every interaction felt personal, supportive, and trustworthy.

In our space, trust with your users and patients is very important. Seamless communication is how you build that trust and credibility.

Tyeb Hassan

Co-Founder | Nafsi Health

As one of SleekFlow’s earliest customers in the region, Nafsi needed a solution that could support human-centric conversations at scale—without compromising patient experience.

Why SleekFlow: meeting patients where they are

Initially, Nafsi launched with a mobile app, expecting users to engage there. However, early insights revealed a clear preference across the MENA region: WhatsApp.

We thought everyone would go to the app, but it was actually when we launched first with WhatsApp and then moved to an app, we saw an uptick in our convergence, so WhatsApp is king in the region.

Tyeb Hassan

Co-Founder | Nafsi Health

With WhatsApp being the dominant communication channel in the region, SleekFlow became a natural fit—enabling Nafsi to engage patients on the platform they already trusted and used daily.

The solution: automated yet personalized patient journeys

Working closely with SleekFlow’s Customer Success team, Nafsi implemented automation workflows that streamlined daily communications while preserving a compassionate, human touch.

Since they started using SleekFlow, we built automation workflows to help qualify daily leads and manage daily communications. We also integrated their backend system to personalize the patient experience

Norhan Eid

Customer Success Manager | Sleekflow UAE

Key improvements included:

• Automated lead qualification to ensure timely and relevant responses

• Personalized conversations powered by backend system integrations

• Centralized WhatsApp communication, enabling consistent and seamless patient engagement

• Scalable hand-holding, allowing Nafsi to support patients through longer decision-making journeys

SleekFlow allowed Nafsi to balance automation with empathy—ensuring conversations felt supportive rather than transactional.

The impact: higher conversions and stronger patient relationships

By prioritizing WhatsApp-first communication and leveraging SleekFlow’s automation capabilities, Nafsi transformed how it engages with patients:

• Increased conversion rates by meeting users on their preferred channel

• Improved response times without sacrificing personalization

• Built stronger trust through consistent, comfortable conversations

• Scaled patient communications while maintaining quality and care

A recommendation for fast-growing, communication-driven teams

Today, Nafsi continues to use SleekFlow as a core part of its patient engagement strategy—and actively recommends it to other founders and teams.

I would particularly recommend SleekFlow to people starting a new project or venture who really value communication.

Tyeb Hassan

Co-Founder | Nafsi Health