How Esperia Volleyball Academy boosts operational efficiency and client engagement with SleekFlow

Esperia Volleyball Academy is a thriving volleyball community in Dubai, offering classes for individuals of all ages and skill levels. With over 117K Instagram followers, the academy is committed to nurturing talent while upholding core values such as teamwork, perseverance, and integrity. From recreational players to aspiring professionals, Esperia Volleyball Academy strives to empower individuals to achieve their full potential.

The academy serves a diverse clientele, from youth athletes to adults, including beginners, professional volleyball players, and fitness enthusiasts. As the academy grew, they needed a solution to streamline communication across different age groups and skill levels. Discover how they used SleekFlow to improve internal coordination, enhance customer engagement, and deliver more efficient communication to players, parents, and coaches.

Challenges faced by Esperia Volleyball Academy

Ineffective lead follow-up due to system silos

Esperia Volleyball Academy relied on Wix to capture leads from their website and WhatsApp for client communication. However, the lack of integration between the two created a disconnect, making it difficult to retarget leads stored in Wix through WhatsApp, where most clients preferred interaction, leading to missed engagement opportunities.

Limited collaboration among team members

With multiple team members managing client inquiries, collaboration was a challenge. If a staff member was unavailable or sick, transferring conversations often resulted in confusion and delays. This lack of a centralized system made it difficult to ensure a seamless client experience and created a heavy reliance on individual memory and effort.

Time-consuming manual processes

With a diverse audience of kids and adults, Esperia Volleyball Academy faced growing challenges in managing WhatsApp inquiries manually. Staff had to repeatedly answer the same questions, match adults to suitable classes, and assign kids to the appropriate schools based on their needs. This not only slowed response times but also pulled resources away from more strategic priorities, reducing overall efficiency.

SleekFlow’s solutions for Esperia Volleyball Academy

Streamline website and ads lead assignment through custom integration

SleekFlow’s flexible custom integration enabled Esperia Volleyball Academy to connect their booking system independently, capture and centralize leads from their website, ads, and social media, and label them based on lead source.

When a customer submits a registration or booking form on their website, the information is automatically saved to a Google Sheet. Using Zapier, a new row in the sheet triggers an action to create or update the contact in SleekFlow, labeling them according to their choices (e.g., class type, age group, or program preference). 

Once the label is applied, an automated flow is triggered in Flow Builder, and the lead is instantly assigned to the appropriate team member. The assigned agent then contacts the lead via WhatsApp to follow up on their class registration and offer personalized assistance.

Besides, Esperia Volleyball Academy leverages click-to-WhatsApp ads to promote volleyball kids' camps across its various locations. Through SleekFlow, leads are immediately assigned to team members responsible for specific locations, ensuring no potential enrollment is missed.

Automate chats to pre-qualify and categorize leads for targeted follow-up

When a lead first contacts Esperia Volleyball Academy via WhatsApp, the chatbot triggers an automated flow that quickly assesses the inquiry type—whether it’s about court bookings, class registrations, or partnership opportunities. 

For example, if a client is interested in joining a class, the chatbot asks questions to determine their age group (e.g., child or adult). Based on their response, the bot presents relevant class options, such as fun volleyball, beach volleyball, or private sessions, along with available locations. After selecting a preferred program, the lead is prompted to state their skill level (beginner, intermediate, or advanced). The chatbot then routes the lead to the appropriate trainer for personalized support.

For court bookings, clients can easily modify, cancel, or make court bookings through an automated chatbot, which provides direct booking links. Meanwhile, partnership inquiries are automatically routed to the appropriate team for prompt and efficient handling.

Convert more leads through seamless team collaboration

With a unified inbox, team members can now access full conversation histories, allowing others to step in easily when someone is unavailable, supported by complete conversation details and contextual notes. Managers can also monitor ongoing interactions, compare individual performance, and provide support as needed. 

The add collaborator feature allows team members to loop in colleagues for complex issues, while internal notes let them share updates privately for smoother coordination. For instance, if a parent asked about class schedules but also inquired about court rentals, one team member could leave a note and bring in a colleague specializing in rentals. 

Leverage customer CRM insights for effective retargeting

Esperia Volleyball Academy segments customers based on location, age group, service interest, and lead source, centralizing all customer data in SleekFlow social CRM. They then use WhatsApp broadcasts to share updates on seasonal classes, new programs, discounts, and new locations. For example, a broadcast about an upcoming volleyball season included tailored messages to parents about kids’ classes and to adults about competitive training. These campaigns not only kept existing clients engaged but also created cross-selling opportunities as clients discovered services they hadn’t initially considered.

Streamlined operations and enhanced engagement with SleekFlow

Since bringing SleekFlow on board, Esperia Volleyball Academy has seen a big improvement in how they operate and connect with clients. By integrating WhatsApp and Wix, they now have a unified platform where team members can collaborate effortlessly and ensure no inquiry is missed. With automation taking care of repetitive tasks, the team saves valuable time, while WhatsApp broadcasts keep clients engaged and create new cross-marketing opportunities.

About Esperia Volleyball Academy

Esperia Volleyball Academy offers expert volleyball and beach volleyball training in Dubai and the UAE. Since 2014, their teams have competed in the UAE League, winning the title in 2021. Recently, they have focused on developing young players, and participating in local and international leagues. The academy provides training for all ages and skill levels, from beginners to competitive athletes.

Their mission is to support both athletic and personal growth, using volleyball to empower young players. They also help families access scholarship opportunities in the UAE and abroad, enabling athletes to pursue both their sports and education.