The best WhatsApp marketing software you should know in 2023
Just imagine if you could only have three apps installed on your smartphone; what would you keep? (Let me give you 5 seconds to think about……)
It’s a hard choice, right? Perhaps let me rephrase it. Which app you would check and tap on every hour to check if any notifications, or to be exact, anyone just sent you a message.
I guess most of us could live without the magical camera filter. Still, a social messaging app is a must-have item as we rely on it to connect with friends, families, and unwillingly but inevitably people from work. After all, “to connect” is the original purpose of a phone. So among a wide variety of social messaging apps, which should win our attention?
According to Statista, as of Jan 2021, two billion users worldwide are accessing WhatsApp every month, while on average, a user opens up the app 23-25 times a day*. That means you will tap on it every hour. YES. EVERY HOUR.
On average, people just open up WhatsApp every single hour.
Source: digital marketing.org
The number and the penetration rate keep going strong, especially during this unprecedented pandemic era. Being this indispensable, WhatsApp is too big to be ignored. So let’s begin this love story.
WhatsApp marketing campaigns can be as simple as that
Campaign idea 1: The power of a single scan - QR codes
Technology enables us to run both online and offline campaigns simultaneously. Indeed being there for customers 24/7 is a prerequisite to customer satisfaction. Want a sleek flow in between your O2O movements? WhatsApp can be the ready-to-use bridge with the help of a QR Code.
Step 1: QR Code printed on offline materials for your promotion or customer service
Step 2: Creating incentives or call to action for customers to scan like eye-catching copies
Step 3: Crafting a welcome message prompted automatically via WhatsApp
Step 4: Begin a conversation with your potential customers
The good things are:
Straightforward for customers and low cost to set up
Easily merge with your existing offline materials
Prompt conversation with valuable leads
QR Codes can also be printed on different stuff such as name cards or product packaging. With one simple scan, customers can conveniently access your CS or other specific staff. And they are particularly ready to engage with your company. This is way better than starting a conversation with a completely cold lead.
Campaign idea 2: show up at the right time via WhatsApp Broadcast messages
Nearly 1/3 c-commerce (conversational commerce) buyers say they chat with businesses to determine if they’re trustworthy and credible.
Source: Hubspot Marketing Statista
Businesses often begin with conversations. The broadcast messages allow us to initiate the conversation in one go. Customers could be segmented using labels. Engaging and timely messages could be sent to groups of customers throughout the campaign period. It could be a countdown for your upcoming events or a time-limited birthday offer.
Compared to EDMs, broadcast messages are a more effective option for your business. As one of the most widely used messaging apps in the world, using WhatsApp to broadcast messages is a wise choice. Here's a complete walkthrough for WhatsApp Broadcast to get you started.
64% of people across generations said that they prefer messaging to a call or email.
Source: Hubspot Marketing Statista
The good things are:
Messages go straightly to the chatbox without a scam filter
The message could also include photos and files.
Establish a personal relationship via instant messaging
People prefer messaging to email
Are email marketing campaigns still effective? Head to this article to find out.
Sending customized limited-time offers sounds fantastic and feasible, but (Yes, just like every kind of relationship, there is always a “BUT.”) You start thinking of the tedious operations like who should manually refer to the birthday calendar of a hundred thousand clients. Who should type the customers’ names, do the copy and paste plus press the send button one by one?
The correct answer should be no one, only if you find the right tool. An all-in-one WhatsApp API Platform not just saves your staff from all the repetitive work and human errors but also enhances the whole customer experience. And that’s why this software is now trending in the market.
“Building a good customer experience does not happen by accident. It happens by design.”
– Clare Muscutt, CEO of Women in CX, author of “How to be Awesome at CX.”
WhatsApp marketing software you should have
All-in-one messaging platforms like SleekFlow do not merely combine all your messaging channels in one place with access from various devices. At SleekFlow, the official WhatsApp Business Solution Provider (BSP) assigned by Meta, we provide marketing automation, sales routing, and customer support analytics. Plans are even tailored to support your company’s needs.
With statistical proof of an increase in leads generated from websites and social ads with messaging.
New to SleekFlow? Check out our free forever plan.
Here is a sneak peek of some of our popular features:
WhatsApp Buttons that allow customers to reply easily
Please assume your customers are the busiest people. We should think of ways to streamline the process as much as possible. Instead of typing word by word, what they have to do is just one click. Trust me. The response rate will be higher.
Integration with existing CRMs & e-commerce platforms
SleekFlow platform can integrate with widely used programs such as Shopify, Hubspot, Salesforce, Calendly, and Google sheets to sync information. Some actions could be preset to engage with customers automatically for the whole customer journey.
For instance, once the customer finished the purchase on Shopify, their contacts would be automatically added to our SleekFlow platform. Order confirmations will be generated and sent immediately. If the customer added things to the cart but did not check out, a reminder could be sent through WhatsApp, say two days later. If they still do not check out, an incentive like a promo code could be sent four days later to remind them that THEY WANT IT, and it’s now or never.
Do the right thing for your WhatsApp marketing
Lastly, now you have the right tool. Then you need to do the right thing. Before you are ready to develop your WhatsApp marketing campaign, please be certain that:
1. Keep your messages short
People typically use 2.8s* to search for what they want on Google. If it takes too long, they don’t even start to read. (Again, your customers are very busy.)
2. More conversation-like instead of a formal letter
Engaging content should be more conversation-like. People do not expect to read a press release in their WhatsApp chatbox.
3. Get a green tick verification
Should apply for and use the WhatsApp Official API for green tick verification to appear legit and authentic. It also protects your brand’s reputation if some scams show up, and people still know where the official channel is.
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If knowledge is power, learning is your superpower.
– Jim Kwik, Brain coach, Author of New York Times Bestseller “Limitless.”
Need more advice? Tell SleekFlow what you need.