WhatsApp marketing software: drive sales for your business in Singapore
Imagine looking for a place to hang out with friends during the weekend: you go on Google search, and found a few cute-looking cafes around the same area, with delicious-looking food and drinks and aesthetic space. But it’s a public holiday, so you want to quickly talk to them to check if they’re open. 3 cafes and only 1 has a WhatsApp contact. You click on the WhatsApp Link on its Google Business profile, and you start chatting with the business. You find out that they’re open, and you’re good to go!
This scenario, is exactly what WhatsApp marketing is about. However, it is only a small part of it. There are also other features like a reliable WhatsApp Business profile with a green tick, WhatsApp Broadcast messages, WhatsApp Chatbot, and more that can complete your WhatsApp marketing campaign.
83.2% of the social media population in Singapore is using WhatsApp, and there are 4.56 million active users in Singapore as of 2022. The usage has been steadily increasing, and if your business is still not on WhatsApp, you are bound to lose some customers to competitors who are on the popular messaging app. This just shows how important it is for your business in Singapore to incorporate WhatsApp marketing software.
100 billion messages are sent through WhatsApp every day.
What is WhatsApp marketing software?
WhatsApp marketing software is a tool designed to help businesses leverage the popular messaging app, WhatsApp, for marketing purposes. The software often offers WhatsApp marketing services using features such as automation, customer segmentation, analytics, and more, to help them better reach and engage with their target audience on WhatsApp.
With WhatsApp marketing software, businesses can send targeted messages, broadcast messages to multiple recipients, and even set up chatbots to handle customer queries and support. Ultimately, a WhatsApp Business marketing tool can help businesses improve their customer engagement, increase brand awareness, and drive sales.
How to use WhatsApp for marketing
A WhatsApp Business campaign can include a wide range of WhatsApp digital marketing tactics, including click to WhatsApp ads, WhatsApp links, WhatsApp chat buttons, and more. Below are 2 common examples to make your WhatsApp Business campaign successful: WhatsApp QR codes and WhatsApp broadcast messages.
WhatsApp marketing example 1: the power of a single scan - QR codes
Shopping nowadays is all about convenience. Think about it. How many of you still bring cash with you? With convenient online payment methods such as GrabPay, PayLah, and more easily available, consumers in Singapore now prefer to use digital payments when they shop. Hence, increasing convenience will definitely improve the engagement of your WhatsApp marketing campaign. By generating a WhatsApp QR code, you are encouraging customers to get in contact with your brand. Here’s how you can use the QR code for your WhatsApp marketing campaign:
Step 1: print the QR Code featured on your promotional banner or event poster
Step 2: encourage customers to take the initiative using discount codes or catchy call-to-action lines
Step 3: craft a greeting message using an automatic prefilled prompt on WhatsApp
Step 4: start chatting with your potential customers
Learn all about WhatsApp Links and how to set up prefilled messages.
The advantages of using these QR codes for WhatsApp marketing include:
Convenient for customers to start chatting with your business
Free to set up
Easy to incorporate with your existing online and offline marketing materials
Encourages customer-initiated conversations and generates valuable leads
QR Codes for your WhatsApp Business campaign can also be printed on name cards or product packaging for customers to conveniently access your customer support team or sales agents.
WhatsApp marketing example 2: schedule WhatsApp Broadcast messages
38% of consumers will spend 20% more on brands that offer conversational messaging. - Singapore Business Review
Conversations are what kickstart customer relationships. Using WhatsApp broadcast messages, businesses can engage customers effectively using interactive features such as chat buttons. Some businesses might choose to use WhatsApp blast software, but these unreliable sources, unlike official WhatsApp Business Solution Providers (BSP), can cost you your account as it is more likely to get your WhatsApp Business account blocked. This is why instead of WhatsApp blast software, it is recommended that you send WhatsApp Broadcast messages through WhatsApp BSPs.
Also, with trustworthy and advanced official WhatsApp Broadcast providers, you will be able to schedule your messages for them to be sent to your customers at the right time, maximising the effectiveness of the WhatsApp marketing campaign while accommodating your work schedule.
WhatsApp broadcast messages not only have a much higher open rate than EDMs but are also a great channel for creating in-depth connections with customers. You can send limited-time offers and also birthday messages to your customers with personalised content to cultivate customer loyalty in the long run.
The benefits of using broadcast messages for WhatsApp digital marketing include:
Allows you to create a personal connection with customers
Official WhatsApp Business accounts that are reliable and trustworthy for customers
Engaging content that includes photos, videos, or pdf on WhatsApp as compared to SMS
WhatsApp is a popular messaging channel that generates better results such as open rate and response rate
Are email marketing campaigns still effective? Head to this article to find out.
If you’re looking for free WhatsApp marketing software to broadcast messages, the good news is, you don’t have to. You can actually send broadcast messages without charges on the free WhatsApp Business App. However, your WhatsApp Broadcast will be limited to 256 contacts and your account might get banned if users start reporting your messages as spam.
To solve that issue, you can choose to send broadcast messages on the WhatsApp Business Platform. You will be able to access all the advanced features and save your team's time using chatbots and automated FAQs, other than increasing efficiency by avoiding all the repetitive work and human errors.
“Building a good customer experience does not happen by accident. It happens by design.”
– Clare Muscutt, CEO of Women in CX, author of “How to be Awesome at CX.”
The best WhatsApp marketing software for your business in Singapore
SleekFlow, the best WhatsApp marketing software for your business in Singapore, is an official WhatsApp Business Solution Provider (BSP) verified by Meta. Best pricing is offered for you to scale your business beyond Singapore. You will not only be able to access all the advanced WhatsApp marketing features, such as WhatsApp automation and chatbots, sales routing, and detailed campaign analytics but also get an omnichannel inbox to manage customer communications from all social channels in one single inbox. In other words, your team can then co-own customer conversations from WhatsApp, Facebook Messenger, Instagram DM, Telegram, and more in an all-in-one inbox.
With powerful integrations including major platforms such as Salesforce or HubSpot CRM and e-commerce stores, you can even view and track your contacts, leads, purchase history, and customer details right next to the chatbox.
In summary, on SleekFlow, here are the useful WhatsApp marketing features you will get:
WhatsApp chat buttons for customer engagement
WhatsApp consultation for WhatsApp Business green tick verification if eligible
WhatsApp Chatbot to guide high-potential leads
CRM and e-commerce integrations for you to sell better through social channels
New to SleekFlow? Check out our free forever plan or consult our local experts in Singapore.
Do the right thing for your WhatsApp digital marketing strategy
Lastly, with the best WhatsApp Business marketing tool, all you need is some solid content for your WhatsApp marketing strategy. Here are some WhatsApp marketing tips for your business to cater to the Singapore customers:
1. Keep your WhatsApp marketing messages short, sweet and concise
Singapore is a fast-moving country. Consumer patience is a luxury. This is why you need to make your WhatsApp marketing messages interesting and captivating, so don’t go on blabbering too much. Choose important snippets for information to get customers to engage, then only elaborate once you get their attention.
2. Start having in-depth, meaningful conversations with WhatsApp marketing
WhatsApp is an instant messaging app and a social media platform. People use it to connect with their friends and families. When communicating with customers through WhatsApp digital marketing, personalise your messages and make a meaningful connection as if talking to friends. This will definitely help foster that long-term customer relationship.
3. Get a WhatsApp Business green tick verification
Once you’re on the free WhatsApp Business App, you’re off to a good start. However, if your customers did not save your business phone number or fail to recognise you, they might report your account or simply ignore your messages. Apply for the official WhatsApp Business account and your brand name will appear on your WhatsApp Business profile even if the customer has not saved your number. If eligible, you can even apply for the green tick for brand authenticity and reliability.
Sign up for a yearly plan subscription on SleekFlow and get free support for your WhatsApp green tick verification application.
If knowledge is power, learning is your superpower.
– Jim Kwik, Brain coach, Author of New York Times Bestseller Limitless
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