Is AI replacing humans? Regional survey insights
Artificial Intelligence (AI) is transforming how businesses engage with customers—automating responses, reducing wait times, and delivering tailored support at scale. In fact, when we surveyed 190 businesses in Singapore, Malaysia, and Indonesia, SleekFlow found that more than 90% of businesses have either implemented or are actively planning to implement AI in their customer engagement strategies. But with this rapid rise, a critical question has emerged: Is AI replacing humans in customer service?
Will automation replace employment?
As AI becomes more integrated into business operations, it inevitably raises concerns about the future of human jobs—particularly in customer service. The fear that AI will replace human agents is one of the most common objections when companies explore automation.
When we surveyed 200 consumers in the same three countries, this concern is shared by a notable portion of people:
34% of Indonesian respondents, 28.5% of Malaysians, and 27.5% of Singaporeans believe that AI will fully replace human agents within the next five years
An even larger group—between 38.5% and 43% across the three markets—believe this transition could happen, but only in the distant future.
At the same time, around 25% or more in each country firmly believe that human agents will always be necessary in customer service roles
These results reflect a clear divide. Consumers are not united in their views. This split suggests that while AI is gaining acceptance, many still value human qualities that technology cannot replicate.
The strengths of AI and humans
What AI is best at
AI delivers exceptional value where speed, convenience, and efficiency are priorities. These traits are particularly appreciated in fast-moving service environments, where customers expect quick answers and seamless interactions.
According to consumer feedback:
Fast checkout and booking: This is the most valued AI capability in all three markets—74.5% in Malaysia, 68% in Indonesia, and 65% in Singapore associate this with AI. Customers expect to complete actions without unnecessary steps, and AI enables this with automation and instant responses.
Response speed: Speed is not just a bonus—it is an expectation. 66% of Indonesian consumers, 64.5% of Malaysians, and 59.5% of Singaporeans associate fast replies with AI, making it essential for resolving simple queries, order updates, and availability checks.
Multilingual support: In diverse, multilingual markets, language accessibility is crucial. AI is seen as an enabler here—71.5% of Malaysian consumers, 67.5% in Indonesia, and 59.5% in Singapore say AI is preferred for supporting multiple languages quickly and accurately.
These traits reflect AI’s strengths: it is always available, always consistent, and never slows down—making it ideal for repetitive, structured interactions that benefit from speed and scale.
Where humans remain essential
While AI is valued for efficiency, human agents remain critical for their ability to connect emotionally and solve complex issues with care and creativity. Customers still turn to humans when trust, nuance, and personalised attention matter most.
From our survey, the top human traits are clear:
Empathy and emotional intelligence: This is the most valued human trait across all markets—86.5% of Singaporeans, 81% of Malaysians, and 73% of Indonesians say human agents are better at understanding how they feel. In emotionally charged or sensitive situations, nothing replaces a real conversation with a person who can listen and respond with care.
Complex problem-solving: Customers know when a situation requires more than a scripted reply. 78% in Singapore, 73% in Malaysia, and 66% in Indonesia trust humans to untangle issues, explain exceptions, or offer tailored resolutions when things go wrong.
Personalisation: Human agents are also preferred for tailoring experiences—77.5% of Malaysians, 73.5% of Indonesians, and 72.5% of Singaporeans say people are better at adjusting responses and recommendations based on individual needs and context.
These traits highlight the irreplaceable value of people in service roles. Human agents bring empathy, flexibility, and judgment to situations that demand more than information—they require understanding.
Will AI replace humans? No– play to the strengths of both
The data makes one thing clear: customers are not asking for AI to replace human agents—they want both. In our survey across Singapore, Malaysia, and Indonesia, the most common response to the question of preference was: “It depends on the situation.” This was selected by 48.5% of Singaporean respondents, 50% of Malaysians, and 42.5% of Indonesians. Rather than choosing sides, consumers are asking for balance—expecting businesses to integrate both AI and human capabilities in a way that complements each other.
As outlined earlier, each brings something unique to the table. AI is valued for its speed, availability, and ability to communicate in multiple languages without missing a beat. It shines in high-volume environments where customers want quick, accurate responses—whether for booking confirmations, FAQs, or basic troubleshooting.
On the other hand, when a situation becomes emotionally charged, complex, or highly personal, customers overwhelmingly turn to human agents. They trust people to provide empathy, listen actively, and think critically when solving nuanced issues. In fact, qualities like emotional intelligence, creative problem-solving, and personalised service were consistently ranked as top reasons why consumers still prefer speaking to a real person.
Rather than viewing AI as a replacement, the smarter approach is to see it as a force multiplier. By deploying AI to handle repetitive tasks and straightforward queries, human agents are freed up to do what they do best—connect, resolve, and build trust. Businesses that embrace this strategy stand to gain not just happier customers, but also more empowered teams and greater scalability.
How to use AI in tandem with human agents
AI does not operate in isolation—it works best when it complements the strengths of your human team. In practice, this means allowing AI to handle the initial, high-volume touchpoints, then seamlessly escalating to human agents when deeper support is needed.
Here are several real-life scenarios where this collaboration enhances the customer experience:
A customer messages your brand on WhatsApp late at night, asking about your services. The AI Agent responds instantly with the correct information, logs the query, and offers to schedule a follow-up with a human agent during business hours if the issue needs further attention.
A shopper abandons their cart after adding multiple items. The AI Agent automatically reaches out with a friendly message, offers product suggestions based on their browsing history, and highlights a discount. If the customer replies with concerns about payment methods or shipping issues, the conversation is routed to a human agent who can close the sale.
A user is experiencing difficulty logging into their account and starts getting frustrated. The AI Agent gathers essential details, confirms the account, and initiates basic troubleshooting. When the issue appears more technical or emotional, it hands the conversation over to a human support agent who can resolve the matter with empathy and understanding.
A high-value customer contacts support to update their service plan. The AI Agent greets them by name, retrieves their recent order history, and presents available upgrade options. When the customer has specific questions or requests a customised package, a human agent steps in to finalise the recommendation and build rapport.
In each case, AI does the heavy lifting up front—responding immediately, gathering context, and streamlining workflows. This gives human agents more time and space to focus on what they do best: listening, problem-solving, and building lasting relationships.
This hybrid approach is not just efficient—it is how modern customer service is meant to work.
AI is not replacing humans; it’s here to assist
The future of customer experience is not about choosing between AI and human agents. It is about designing a service model where both work together, each playing to their strengths to deliver the kind of experience customers now expect: fast, consistent, personal, and emotionally intelligent.
Businesses that embrace this hybrid model are not only delivering better service—they are building trust, improving efficiency, and strengthening loyalty. With the right tools, AI becomes more than automation; it becomes a strategic extension of your best service agents.
That is exactly what SleekFlow’s AI Agent is designed for. It combines fast, intelligent automation with the ability to learn from your top-performing agents—providing high-quality support around the clock, while empowering your team to focus on what truly matters: the customer.
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