WhatsApp API PRICING
WhatsApp Business API Pricing Calculator
Estimate your WhatsApp Business Platform message fees based on the recipient’s country/region and message category. Meta charges on a per-message basis when messages are delivered (not sent). Service messages are not charged, and utility messages sent in response to users aren’t charged.Calculate your WhatsApp Business messaging costs
Businesses typically use template messages for outbound notifications, verification codes, and promotional campaigns. Costs depend on message category and the recipient’s market, and are charged when a message is delivered. Service messages are free, and utility messages sent in response to users aren’t charged.
Country or region
Marketing template
US$ 0.025
US$ 0.00
US$ 0.00
100.000+
Utility template
US$ 0.0034
US$ 0.00
US$ 0.00
100,000+
Authentication template
US$ 0.0034
US$ 0.00
US$ 0.00
100,000+
Service message
US$ 0.0034
US$ 0.00
US$ 0.00
100,000+
Total rate
US$ 0.00
saving tips
Maximize your customer engagement efficiency
Respond within 24 hours
When customers message you first, you can reply with service messages at no charge during the 24-hour customer service window.
Use utility messages for transactional updates
Utility messages are designed for order, payment, and appointment updates. Utility messages sent in response to users aren’t charged, so keep purely transactional messages in the Utility category.
Leverage free entry points (72 hours)
When a customer starts a chat from a Click-to-WhatsApp ad or Facebook Page call-to-action, messages are not charged for the next 72 hours across categories.
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WhatsApp Business API explained
Frequently Asked Questions
A WhatsApp Business Account allows businesses to use the WhatsApp Business API to communicate directly with customers. It is possible to register more than one phone number per WABA.
SleekFlow offers 3 different plans for businesses who want to use the WhatsApp Business API starting from USD 149 per month. The Premium Plan, which is the most popular one, costs USD 349 per month if you pay yearly. We also provide flexible additional headcount plans to suit your needs. Contact us to find out more.
Yes. SleekFlow is a Productivity Solutions Grant (PSG) pre-approved solution, so eligible Singapore SMEs can claim a portion of their SleekFlow subscription. Grant terms and eligible scope can change, so speak to our team to confirm your eligibility and the current claim rate.
Your SleekFlow subscription covers the platform — shared team inbox, automation, broadcast campaigns, CRM sync, and AI agents. Meta's per-message WhatsApp fees are billed separately, based on your message volume and category. Think of it as two layers: SleekFlow provides the tools that manage your conversations, while Meta charges for delivering the messages themselves.