WhatsApp API PRICING
WhatsApp Business API Pricing Calculator
Estimate your WhatsApp Business Platform message fees based on the recipient’s country/region and message category. Meta charges on a per-message basis when messages are delivered not sent. Service messages are not charged, and utility messages sent in response to users aren’t charged.
Calculate your WhatsApp Business messaging costs
Businesses typically use template messages for outbound notifications, verification codes, and promotional campaigns. Costs depend on message category and the recipient’s market, and are charged when a message is delivered. Service messages are free, and utility messages sent in response to users aren’t charged.
Country or region
Marketing template
US$ 0.025
US$ 0.00
US$ 0.00
100.000+
Utility template
US$ 0.0034
US$ 0.00
US$ 0.00
100,000+
Authentication template
US$ 0.0034
US$ 0.00
US$ 0.00
100,000+
Service message
US$ 0.0034
US$ 0.00
US$ 0.00
100,000+
Total rate
US$ 0.00
saving tips
Maximize your customer engagement efficiency
Respond within 24 hours
When customers message you first, you can reply with service messages at no charge during the 24-hour customer service window.
Use utility messages for transactional updates
Utility messages are designed for order, payment, and appointment updates. Utility messages sent in response to users aren’t charged, so keep purely transactional messages in the Utility category.
Leverage free entry points (72 hours)
When a customer starts a chat from a Click-to-WhatsApp ad or Facebook Page call-to-action, messages are not charged for the next 72 hours across categories.
