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WhatsApp Business API Pricing Calculator

WhatsApp Business API charges businesses based on the template messages sent, with pricing varying by message category. Use SleekFlow's calculator to estimate your monthly charges and better understand the cost of using the WhatsApp Business API for your business.

Calculate your WhatsApp Business messaging costs

Businesses are required to use a template message to initiate a conversation with a customer. Each template message sent incurs a fee. Different template types have different charges.

The prices listed reflect Meta rates, but charges may vary across BSPs due to exchange rates and gateway fees.
How to classify a template message?
Business-initiated conversation
Promotions, welcoming messages, updates, invitations, recommendations, or requests to complete a new transaction
Require template approval and customer opt-in
whatsapp-pricing-conversation_marketing

Country or region

Marketing template

US$ 0.025

US$ 0.00

10,000+ templates

Utility template

US$ 0.004

US$ 0.00

10,000+ templates

Authentication template

US$ 0.004

US$ 0.00

10,000+ templates

Total rate

US$ 0.00

To learn more about template categories and how they apply to your pricing, we recommend consulting a SleekFlow social commerce expert.

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Maximize your customer engagement efficiency

Respond within 24 hours

Businesses can respond to a user with a free-form message within the 24-hour window. To avoid additional charges, respond promptly and minimize opening new sessions beyond the window.

Send templates with considerations

Sending a template message will incur a charge, even within an active conversation. However, utility templates won’t incur additional charges if sent within an open customer service window. Be mindful of when and which templates you send to optimize costs.

Leverage free entry points

Conversations initiated through call-to-action buttons that click to WhatsApp or Facebook Page are free of charge. Once a free entry-point conversation is initiated, you can respond with any type of message for free within 24 hours, and by replying, a 72-hour free entry point window is opened, allowing you to continue messaging without incurring charges.

Everything you need to know about WhatsApp Business API

Discover everything you need to know about the WhatsApp Business API, including the new pricing structure, types of conversations, and how the message template system works. Learn valuable tips for avoiding bans and integrating with platforms like SleekFlow to enhance customer support, drive sales, and optimize your communication strategy.
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Frequently Asked Questions

A WhatsApp Business Account allows businesses to use the WhatsApp Business API to communicate directly with customers. It is possible to register more than one phone number per WABA.

SleekFlow offers 3 different plans for businesses who want to use the WhatsApp Business API starting from USD 149 per month. The Premium Plan, which is the most popular one, costs USD 349 per month if you pay yearly. We also provide flexible additional headcount plans to suit your needs. Contact us to find out more.

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