What is WhatsApp Business API?

WhatsApp Business API allows you to communicate with customers at scale with bots and advanced functions, such as message broadcast campaigns, links to websites, multiple logins, and many more.

Is WhatsApp Business API free?

No. Unlike WhatsApp Business App which is free, charges for official WhatsApp Business API accounts are based on the country code of the customer that your business is communicating with. However, unlike most providers, SleekFlow, is a WhatsApp BSP that offers the best pricing for WhatsApp messages. Rates for business-initiated and user-initiated conversations vary by country or region. You can refer to the pricing table in this blog: WhatsApp Business API pricing worldwide plus the new pricing model.

How to apply for WhatsApp Business API?

You can contact SleekFlow and a localized expert will be assigned to assist you. Alternatively, apply directly through WhatsApp. However, do note that the latter option requires more time, effort, and developer resources as compared to the former. Check out our guide on how to apply for WhatsApp Business API.

What's the difference between WhatsApp Business App and WhatsApp Business API?

Only official WhatsApp Business API accounts can be recognized and verified. A green tick will then be shown next to the business name on WhatsApp. It shows authority and prevents your business account from getting banned. WhatsApp Business API accounts also have access to more features, such as WhatsApp interactive messages, chat buttons, product catalogs, in-chat payment, and more.

Channel

Official

WhatsApp Business API

Singapore's WhatsApp Broadcast software. Empower customer communication with rule based automation. Send bulk messages through WhatsApp and manage WhatsApp messages easily with a reliable business profile using API technology.

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Benefits of WhatsApp Business API

Why WhatsApp Business API with SleekFlow?

Multiple WhatsApp logins

Reply to customers simultaneously - collaborative effort equals efficiency. Salespersons, customer service, and more will no longer need to create a group chat for every customer, as team members in different locations and timezones can access the same chatbox and co-own the conversation.

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Multi-access and workflow management

Provide customer support as a team with unlimited multiple simultaneous logins.

Marketing automations

Segment customers. Send personalized drip and retargeting campaigns automatically.

Omni channel Integrations

Integrate with your existing eCommerce and Customer Relationship Management (CRM) platforms.

WhatsApp Chatbot

Allow FAQs and routing rules. Assign conversations to teammates automatically with intelligent routing rules.

Monitor conversations

Managerial access can view all conversations to ensure customer service level.

Track WhatsApp metrics

View and analyze sent, read, and reply rates to improve conversion and customer experience management

Send updates at scale

Easy broadcast and automate updates, transactional messages, and promotions.

Personal touch

Segment customers for retargeting and send mass, personalized messages.

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General WhatsApp Account

Official WhatsApp Business API Account

Testimonials

Trusted by brands worldwide

SleekFlow is a great platform for CRM.

SleekFlow is very convenient and easy to use. It’s very useful especially if you need CRM.

Tak Fai

Customer Relationship Management Admin

Very easy to use and easy to organize

What I like best is how easy the format is and how visually pleasing the dashboard is. SleekFlow helps manage large amount of workflow.

Chase P

Sales

Lots of channels choices and great integration

Lots of channels can choose, such as WhatsApp, Facebook Messenger, WeChat, LINE, Live Chat, SMS, and Emails. Great integrating with eCommerce platforms and payment gateways

Eric C

Software Engineer

An Integrated Platform to Engage Customers

Customer relationship is always the top priority for our education business, and we aim to reply to inquiries promptly. However, we usually receive messages from various channels and it is hard for our customer service colleagues to handle them. SleekFlow has helped solve this problem and increase our efficiency. Combining all the messaging platforms such as WhatsApp, Facebook Messenger, and Instagram Messenger is powerful. It is also beneficial to add and assign different client service colleagues to handle various inquiries and requests. The mass message function also saves time for direct marketing.

Nixon C

Co-Founder

Great tool to engage customers

SleekFlow is a powerful tool for our customer experience team to communicate with our customers. It integrates all our social messenger channels, like WhatsApp, Messenger and Instagram, at one place that we can easily use to communicate with our customer. SleekFlow helps us to keep closely in touch with our customers and maintain the relationship.

Eric P

Co-Founder and COO

Connect your WhatsApp official business account to SleekFlow today

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Explore WhatsApp Integration with SleekFlow

Automate customer support, notifications, and promotional messages for your business using powerful triggers and actions. Migrate your account seamlessly with no downtime, or add WhatsApp button to website. Tap into Asia's WhatsApp API solution provider for maximised conversation leads.

SleekFlow

WhatsApp Business Solution Provider

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Calculate your WhatsApp messaging cost

With the switch from notification-based pricing to conversation-based pricing, businesses are now charged per conversation, which includes all messages communicated within a 24-hour period.

1000 free conversations per month per WABA
Best WhatsApp price per message with SleekFlow as the WhatsApp BSP
WhatsApp charges a business once per 24-hour messaging session
The charge varies depending on who initiated the conversation (the business or the end-user)

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API FOR ISV & ENTERPRISES

Messaging API for WhatsApp Business

Connect your enterprise system to WhatsApp using SleekFlow’s programmable messaging API. Build a native experience with WhatsApp, such as using it as a shopping assistant or sending one-time passcodes (OTPs), 2-factor authentication (2FA) messages, notifications, and more via a WhatsApp BSP verified by Meta.

Embed WhatsApp messages into workflows on any apps or services
Retain 100% control over customer data
A free trial of 1000 conversations with free WABA numbers for testing
Priority Support with predefined SLAs & escalation path for yearly plan users

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Frequently Asked Questions

Grow your business with SleekFlow

Instant Set Up. Free Forever.

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