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In today's digital age, businesses are always looking for ways to improve their customer experience. One way to do this is by incorporating messaging platforms into their customer service strategy. Google Business Messages is a relatively new platform that enables businesses to communicate with customers through Google Maps and Google Search. In this article, we will provide you with the ultimate guide to Google Business Messenger, and how you can use it to improve your customer experience.

Need more ideas for your messaging strategy? Read our guide on instant messaging marketing tips and tricks.

What are Google Business Messages?

Google Business Messages is a messaging platform developed by Google,  allowing businesses to communicate with their customers directly through Google Maps and Google Search. It enables businesses to respond to customer inquiries, provide customer support, and even complete transactions directly through Google Business chat. Customers simply have to click on the ‘CHAT’ button on the business's Google Maps or Google Search listing to initiate a conversation.

Why should you use Google Business Messages?

Google Business Messages provides a range of benefits for businesses looking to improve their customer experience. Here are some of the reasons why you should consider using Google My Business text messaging:

  1. Increase customer satisfaction - By providing customers with a convenient way to communicate with your business on Google Business chat, you can improve their overall experience with your brand. This can lead to increased customer satisfaction and loyalty.

  2. Improve response times - Google Business Messenger allows businesses to respond to customer inquiries in real time, which can improve response times and increase customer engagement.

  3. Boost conversions - By enabling customers to complete transactions directly through Google Business chat, businesses can streamline the purchasing process and increase conversions.

  4. Increase visibility - By using GMB messaging, businesses can increase their visibility on Google Maps and Google Search, making it easier for customers to find and connect with them.

Google Business Messages is available to businesses in selected countries and regions, and it requires that the business has a verified Google My Business listing. Once set up, businesses can enjoy the benefits of real-time customer communication, boosted conversions, and improved customer satisfaction.

How to set up Google Business Profile and Google Business Messages

To use Google Business Messages and apply for a verified Google My Business listing, here's what you need to do:

  1. Create a Google My Business account.

Step 1 for creating a Google Business profile
  1. Fill in your business details that you want on your profile. Include your business location to allow your customers to find you easily on Google Maps.

  2. Verify your Google Business Profile with the verification code via SMS or voice call.

Verify Google Business account via SMS or voice call
  1. In the ‘Add messaging’ section, toggle on the ‘Accept Messages’ button and click ‘Next’.

  2. Complete your business profile by adding more details, including the description, business hours, and images.

How to set up Google My Business Messaging from an existing Google Business Profile

  1. On Google Search, type in ‘my business’.

Search for your GMB profile on Google

1. Your business profile should appear under the 1st search result. Click on the blue ‘View profile’ button.

2. Select ‘Messages’ on the menu.

Click on 'Messages' settings on your Google Business profile

3. Click on 'Turn on' when the prompt appears.

Click 'Turn on' to activate Google Business Messaging

4. If the pop-up does not show, click on Menu (three vertical dots) and go to ‘Message settings’.

5. Turn on or off ‘Chat’.

What is Google My Business third-party inbox

Google Business Messaging are free to use. They offer an inbox for you to manage conversations as a team where multiple employees can reply to customers. They also have automated settings for you to set up greeting messages and FAQs. However, some businesses may still choose to incorporate a Google My Business third-party inbox by integrating Google Business Messages API to access more automation or CRM features for improving customer experience. 

Note: there is no ready-to-use interface for Google Business Messages API, so you will need developers to integrate it into your existing app or system.  

Explore more about the advantages of having an automated customer service software.

Best practices for using Google Business Messaging

Accessing Google Business profile

Image from Google Support

To get the most out of Google Business Messaging, here are some best practices to follow:

  1. Be responsive - Customers expect quick responses, so make sure you respond to your Google Business chat promptly.

  2. Be helpful - Provide useful information and resources to customers to help them make informed decisions.

  3. Be professional - Use a professional tone and language when communicating with customers.

  4. Personalize your messages - Use the customer's name and personalize your messages to make them feel valued.

  5. Use automation - Use automation tools to respond to frequently asked questions and free up time for your team to handle more complex inquiries.

Looking for more business messaging options other than Google My Business Messaging? Learn more about what you can do with the WhatsApp Business Platform when it comes to customer communications.

Conclusion: use Google Business Messages for the benefit of your business

Google Business Messaging is effective for getting in touch with customers who are discovering your business on Google. Giving them an extra option to chat with your brand through Google can increase convenience and improve their customer experience. While most brands now opt for WhatsApp Business messaging for customer communication, it will still be beneficial for you to set up Google My Business messaging to offer your customers with more messaging options.

Further reading:

Frequently Asked Questions

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