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5 top tools for automating Facebook reply

Tools for automating Facebook reply

Facebook is one of the leading social commerce platforms, with more than 3 billion global active users monthly. Facebook has become an essential hub for digital interaction. According to Hootsuite, there are more than 90% of brands and organizations that have marked their presence on Facebook. Meanwhile, more than a billion people connect with businesses weekly on Facebook. 

In today's fast-paced digital era, where every second counts, responsiveness is synonymous with reliability. Every interaction with a customer presents an opportunity for businesses to excel in sales. Maintaining a solid connection and actively engaging with your audience on Facebook is not only beneficial; This is the cornerstone of business success.

In this article, we’ll explore 5 tools for automating Facebook reply that help you keep your business connected with your audience and seize opportunities to drive sales.

What are Facebook auto reply tools?

Facebook auto reply tools are software solutions that help businesses streamline communication with customers and leads on Facebook. With these tools, companies can automatically dispatch pre-set responses or utilize a chatbot to reply to messages received on Facebook. 

These tools serve as the linchpin for maintaining a competitive edge. They go beyond mere automation; it's about fostering meaningful connections with customers. By promptly acknowledging inquiries and providing personalized responses, businesses can elevate customer engagement, enhance customer satisfaction, and increase brand loyalty.

Top 5 tools to automate Facebook reply

1. SleekFlow

SleekFlow is an omnichannel social commerce platform that helps facilitate smooth business communication, both internally of the organization and externally to a diverse customer base. The platform provides a unified hub for businesses to manage interaction across various social media platforms, including WhatsApp, Facebook, Instagram, WeChat, Line, etc. 

Key features: 

1. Automate in-chat customer interactions: Easily set up a no-code Facebook chatbot to auto reply to inbox messages. Automate replies to FAQs with personalized messages that resonate with your audiences. Posing qualifying questions to understand your customers' intentions.

Comment auto reply on Instagram

2. Auto reply to comments: Auto public reply to Facebook posts’ comments to spike the organic impression, engagement (likes, shares, comments, video views, or follows), and reach while minimizing the ad budget. Send private messages (DMs) to reply to comments to initiate private conversations for more personalized interactions to drive them through the sales funnel.

How to use Facebook broadcast messages for your business in the UAE

3. Broadcast personalized Facebook messages: Allow businesses to break free from the confines of paid ads to broadcast marketing campaigns through Facebook Messenger. It’s a potent tool for retargeting campaigns and increasing brand awareness through chats without having to pay for Facebook ads. 

4.  Automatically qualify leads from Facebook Ads:  Leverage click to WhatsApp ads to engage high-potential leads that are interested in your product on WhatsApp. Customize conversations tailored to your leads’ intentions with Flow Builder to enhance the overall customer experience. Automatically drive them through the sales funnel with WhatsApp customized conversation paths and boost conversions.

Discover how click to WhatsApp ads help businesses to reduce cost per result on Facebook ads through our blog guide.

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5. Social CRM: Integrate with exciting e-commerce, CRM platforms, and Facebook Lead Ads to collect new leads and store customers' data in a unified CRM system. Businesses can easily manage contacts with segmentation and labels to identify and qualify hot, warm, or cold leads to orchestrate and customize customer journeys for highly targeted campaigns. You can even view customers' data, such as purchase history and order status, alongside the chatbox for more personalized conversations to drive customers through the sales funnel.

6. Team collaboration and internal notes: Unified teams communication with an omnichannel inbox that allows multiple access and management simultaneously. Auto assign chat to live agents to address complicated problems; team members can also add collaborators to manage the chat. Add internal notes to facilitate seamless communication among coworkers regarding the customer.


  • As with any new software, users unfamiliar with the platform may have a learning curve that requires time and effort to fully understand and utilize all features.

  • Limited features on the free plan and require additional costs for extra features or requests


SleekFlow offers a flexible pricing structure to satisfy specific business needs and budget considerations of businesses of all scales.

  • Startup Plan – Free

  • Pro plan – US$79 /month for yearly plans

  • Premium plan – US$ 299/month for yearly plans 

  • Enterprise plan – Custom pricing. Request for a quote

*Pricing varies depending on the location and add-ons. Contact the team for more details.

2. Inbox in Meta Business Suite

Meta Business Suite Interface

Image source: Facebook Blueprint

Meta Business Suite is a software provided by Meta that allows you to manage Facebook and Instagram activities in a single platform. Inbox in Meta Business Suite is a tool for businesses to manage messages across Facebook and Instagram.

Key features:

  1. Read and respond to messages and comments: See all the Facebook and Instagram messages and comments on a single platform. You can choose to read all messages/comments or filter them by platform. 

  2. Manage and organize inbox: Mark unread messages to follow-up later or move messages to Spam or Done folders. Use a filter to further organize your Inbox to sort your conversations.

  3. Automated responses: Set up automated responses to FAQs to quickly reply to your customers' inquires. You can also use custom keywords to trigger automated reply messages when someone sends your business a message with those keywords. Other than that, you can also use this feature to automate greeting and away messages, share information about your Page, and reply to feedback. 

  4. Manage customer information: Learn more about the people who message you directly from Inbox. When you open a message, you’ll see the customer’s name, profile image, location, and other customer information. From here, you can add labels and notes to the customer. 


Meta Business Suite only allows businesses to manage messages and comments on its native platforms. Businesses can’t connect to other platforms for an omnichannel experience within Meta Business Suite. If you’re looking for more advanced Facebook features and integrations, you have to subscribe to a third-party business solution provider.


The Meta Business Suite Inbox feature is offered to businesses free of charge. 

3. InstaChamp

Instachamp interface

Image source: InstaChamp

InstaChamp by is a suite for Facebook and Instagram direct message automation tools.

Key features: 

  1. Comment auto-responders: Instantly reply to comments on your posts by sending a public reply or a private message. 

  2. Reply to Instagram story mentions: When someone shares your post or tags you in their Instagram story post, automatically send the person a private DM message to express gratitude and increase brand loyalty.

  3. Welcome greeting messages: Automatic replies to direct messages. Further, the engagement with chat buttons and trigger relevant auto replies.

  4. Instagram DM drip marketing campaigns:  Increasing engagement on Instagram, as well as driving Facebook leads down your marketing funnels through inboxes.

  5. DM inbox management solutions: Add multiple users to answer complicated questions and alert the sales team with notifications of hot leads. Filter your conversations by status, lead assignments, and more in the inbox.


InstaChamp's functionality is limited to automating tasks exclusively on Facebook and Instagram, and does not extend to other social media platforms.

Pricing: There are 2 types of pricing plans offered by Instachamp:

  • InstaChamp VIP Edition which is free, and 

  • InstaChamp Platinum which is US$ 19/month.

4. NapoleonCat

NapoleonCat Interface

Image source: NapoleonCat

NapoleonCat is an all-in-one social media management platform that helps businesses simplify their managing experiences across multiple social media accounts and platforms.

Key features:

  1. Social Inbox: Connects social media account inboxes, including Facebook, Instagram, TikTok, LinkedIn, YouTube, Messenger, and Google My Business, in one convenient dashboard.

  2. Schedule and publish posts: The social media publisher tool comes with a shared calendar to schedule Facebook posts and reels in advance and automate content approval workflows and processes across teams.

  3. Moderate comments and messages: Use the Auto-moderation tool to set up smart auto-replies to inbox messages and comments. The platform also features automatically deletes inappropriate comments under Facebook and Instagram ads and organic posts.

  4. Analyze your content’s performance: NapoleonCat’s Analytics tools allow you to track performance across multiple social media profiles, generate/schedule in-depth reports in minutes, track competitors, and ultimately optimize your overall Facebook strategy in the most efficient way. You can compare up to 8 Facebook Pages in a single report.


  • NapoleonCat has limited integration capabilities, which can only integrate with commonly used social media platforms such as Facebook, Instagram, LinkedIn, TikTok, and YouTube.

  • The default price is for 3 social media profiles and 1 user only. You’ll be charged more if you wish to have more than 1 user to manage your social media accounts or if you have more than 3 social media profiles.


A free 14-day trial is available. Paid plans start with the Standard Plan, priced at US$ 27/month, while the Pro Plan, priced at US$63/month, and the Custom Plan starts from US$ 465/month.

5. Surveybot

Surveybot interface

Image source: Surveybot

Surveybot is a software that allows businesses to survey their audience efficiently through Messenger with a Facebook chatbot. With Surveybot, businesses can reduce the friction for users to respond to your surveys by a dramatic degree. Instead of sending an easily archived, generic email or an easily shut pop-up window, you’re reaching out through a personal and intimate medium.

Key features: 

  1. Bots: Set up automated custom greeting text to greet respondents in Messenger. Create advanced Welcome Messages to give your respondents options and set up your Facebook Messenger menu to link to your surveys and website links.

  2. Surveys: Create surveys with the Facebook chatbot and seamlessly deploy them to Messenger. With 12+ question types, advanced conversational logic, answer piping, and re-engagement rules, businesses can create customized conversational surveys and get better results from their targets.

  3. Campaigns: Distribute your surveys to your respondents on Facebook with Campaigns. Create campaigns to send surveys to your subscribers over Messenger, and distribute your surveys with Facebook posts that auto-start your survey when someone comments on your post. And target respondents with Facebook Ads to maximize your research.

  4. Panels: Create panel segments to group your subscribers by their profile attributes, surveys completed/incomplete, and question answers. Study your audience and analyze your competitors to discover your business’s market opportunities.

  5. Integration: Integrate your surveys with Zapier, CRMs, and Tableau to get an in-depth analysis and picture of your survey results.


It’s suitable for basic welcome messages and survey automation only. Advanced automation for messages and comments is not available.


Surveybot offers flexible pricing plans, including a Free plan, a Basic plan at $35, a Standard plan at $79, and a Researcher plan at $129.

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