WhatsApp API PRICING
WhatsApp Business API Pricing CalculatorWhatsApp Business API charges businesses per 24-hour conversation, which includes all messages exchanged between a business and the customer. Rates vary depending on the category. Estimate your monthly charges using SleekFlow's calculator.
Calculate your WhatsApp Business messaging costs
Businesses are required to use a template message to initiate a conversation with a customer. The template category will determine the conversation category and charges.
Country or region
US$ 0.025 / 24 hours
US$ 0.015 / 24 hours
US$ 0.0135 / 24 hours
US$ 0.0088 / 24 hours
To learn more about conversation categories and how they apply to your pricing, we recommend consulting a SleekFlow social commerce expert.
save big on messaging
Maximize your customer engagement efficiency
Respond within 24 hours
Businesses can respond to a user with a free-form message within the 24-hour window. To avoid additional charges, respond promptly and minimize opening new sessions beyond the window.
Send templates with considerations
Sending a template message incurs a charge unless sent in an active conversation of the same category. Multiple templates of the same category in an open conversation won't add charges. Be intentional when sending templates.
Leverage free entry points
Conversations are not charged when your customers contact you using call-to-action buttons on ads that click to WhatsApp or Facebook Page call-to-action buttons. Once a free entry-point conversation is initiated, no other conversation category will be opened within 72 hours, regardless of how many templates of different categories you send.
WHATSAPP BUSINESS API PRICING