This is a guest contribution from Willie Mcguire. (Want to be a contributor? Fill the form here.)
Owning a small business can be incredibly challenging. There are many things that you have to attend to – a website, product design, dealing with suppliers, marketing, and accounting. As a result, it helps if you have a wide skillset and can adapt to different situations. In this article, we look at 7 simple skills that small business owners would benefit from learning.
Email communication is an important aspect of any online business. As you run your small business you will send and receive emails from a variety of different people. For example, you may have to email suppliers, other team members, or even customers. It is therefore important that you understand email etiquette and how to communicate effectively via email. Simple tips like always proofreading with Grammarly, addressing the recipient in the correct manner, and using short and concise language can help.
If you can create some of your own marketing, or create images for social media and your website, this can help greatly. As a result, it is beneficial for a small business owner to have rudimentary graphic design skills. Luckily, in today’s online world, there are many simple apps you can use to create graphics. It could, therefore, be worthwhile to spend time learning how to use tools like Logocreator.io and Canva.
Communication in business today has also changed. Traditional methods of communication like telephone are being replaced by video calls, conference calls, and live chat apps. Therefore, it would be useful for a small business owner to know how to use these forms of communication technology. For example, you could learn how to use live chat apps to help with customer service inquiries.
✅A contact form before the conversation
Effective for lead generation and getting new customers’ contact
✅Connecting social channels seamlessly
See the above gifs
Contact your customers via their favorite channels. It is particularly good for SMEs who should be building a closer bond with their customers. Check out our latest testimonial about how a Hong Kong beauty salon handles hundreds of inquiries per day with small team size.
More about Live Chat:
SleekFlow has just updated its Live Chat function! See what we can do for you other than being a smart widget on site.
Search Engine Optimization is an important process for any business. It is the process by which you improve your website so it is more visible for search engines like Google. There are many basic SEO tips and skills that anyone can learn – without needing technical knowledge. For example, you could learn how to add Alt Tags and META data to your web pages. Having a basic understanding of SEO could help your small business greatly.
Building on the above point, you could also learn about keywords. This would include what keywords are, their importance, and how to research them. Keywords are an important aspect of SEO, and having a basic understanding can help your marketing and web presence.
There may be many times when you have to deal directly with customers. This can be a daunting experience and it can lead to some uncomfortable situations. You never know how a customer may react, or what they expect. Therefore, learning effective customer service can be a great bonus. There are many customer service training courses you can attend that can teach you how to interact effectively with customers.
Teamwork makes the dream work. As your business grows, you may hire staff. Having a team of staff working for you requires a whole different set of skills. People management is often difficult and it can present many challenges. As a result, taking a course in staff management could also be hugely beneficial.
As a small business owner, you often have to be multi-skilled. Having a wide variety of skills and knowledge can really help boost your growth and effectiveness. The above skills will also help you develop as a person, and potentially find a passion for things you never knew you would enjoy.
Thanks, Willie Mcguire for the guest blog contribution.
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SleekFlow is an Omni-Channel Social Commerce Platform that helps companies manage communication channels such as WhatsApp, Facebook Messenger, WeChat, Line, Live Chat, SMS, and Email all in one place. Use smart routing rules and targeted campaign messages to streamline sales, customer support, and marketing workflows while integrating with 2500+ tools including eCommerce platforms and payment gateways to automate the whole customer journey with ease.