How JustPadel Drives Seamless Customer Communication and Scales Bookings with SleekFlow

About JustPadel

Founded in 2020, JustPadel quickly became one of the first padel clubs in Dubai, introducing the fast-growing sport to players across the city. Offering indoor and outdoor courts, JustPadel has become a go-to destination for both casual and competitive players, hosting tournaments such as the renowned JP Open—the largest amateur padel tournament in the UAE with over 400 participating teams each year.

Challenges

Before using SleekFlow, JustPadel relied on traditional WhatsApp messaging to handle customer inquiries and bookings. With limited devices and manual responses, the team struggled to keep up with the growing demand, especially during peak hours. Missed messages and delayed responses made it difficult to maintain efficient communication and deliver a smooth customer experience.

JustPadel organises the largest amateur padel tournament in the United Arabs Emirates, and has to handle communications for more than 400 teams each year. Such a scale of customers means they needed a centralised solution to help them main smooth operations for the event. 

Solutions

SleekFlow’s Customer Success team worked closely with JustPadel to transform their communication journey through automation and WhatsApp API integration. 

This allowed them to use WhatsApp to reach out and respond to their customers and set up automations in place to help with frequently asked questions. 

Using SleekFlow’s Flow Builder, JustPadel was able to implement chatbots, automate workflows and create broadcast campaigns, centralizing all customer communications into one unified platform.

Our response rate increased substantially thanks to the chatbot automation... Now we can instantly answer all inquiries with specific details about our services, even during peak times. SleekFlow provided a permanent, flexible, and easy-to-use solution.”

Youssef Nachet

Marketing and Sales Manager at JustPadel

Key Features Implemented

• WhatsApp API: Allowed multiple accounts to access and manage conversations across devices, ensuring smooth team work within JustPadel.

• Chatbot Set up: Enabled instant replies to customer queries and improved lead qualification, freeing up human teammates to attend to more complex queries and bookings.

• Workflow Automation: Streamlined the booking and follow-up process for smooth customer journeys and allowing the team to focus on more complex work.

Broadcast Campaigns: Send bulk messages to promote tournaments and new services efficiently.

Results

By integrating SleekFlow into their daily operations, JustPadel improved customer engagement, response times, and booking efficiency, their customer response time has reduced by 70%. Marketing promotions for tournaments and events became easier to execute as all key solutions were hosted on a centralised platform, while customers enjoyed faster and more personalized communication.

“We use SleekFlow daily, it’s all in one place. Chatbot automation, workflows, broadcasting, it’s been a great experience.”

Youssef Nachet

Marketing & Sales Manager

SleekFlow empowered JustPadel to scale operations without compromising on customer experience. With automation handling repetitive tasks and centralized communication, the team can now focus on growing their community and expanding the sport across the region.

Would They Recommend SleekFlow?
“Definitely,” said Yousef. “I’d recommend SleekFlow to anyone facing the same challenges we had. It’s a handy, reliable tool that makes communication so much easier.”

Transform your customer communication like JustPadel.