Complete Guide to WhatsApp Business Premium

WhatsApp Business Premium (or Premium) is a paid upgrade to the free WhatsApp Business app. It adds advanced features such as multi-device access for teams, a richer business profile, customizable links and webpages, and improved collaboration tools. Businesses can subscribe or cancel anytime via the App Store or Play Store.

What is WhatsApp Premium?

Image from WhatsApp

WhatsApp Premium or WhatsApp Business Premium are quick features designed to enhance your business's efficiency and customer engagement.

Key Features of WhatsApp Business Premium

• Custom WhatsApp Web Page: Publish a branded business page with your profile, contact details, catalog, and more. Share it via a short, easy-to-remember link.

• Multi-Agent Access: Connect up to 10 devices to one account, allowing your team to reply simultaneously without being logged out.

• Chat Assignment (new): Assign incoming conversations to the right agent, improving accountability and customer experience.

• Basic Analytics (rolling out): View simple insights such as response speed and message volume to monitor team performance.

WhatsApp Business Premium: how is it different from the normal WhatsApp Business app?

WhatsApp Business caters to small and medium-sized enterprises with a free plan, equipping them with essential features for effective customer interactions. On the other hand, WhatsApp Business Premium is designed to offer additional features on top of the free WhatsApp Business app, helping merchants streamline workflows and increase exposure. 

For a quick comparison, refer to the table below:

Why use WhatsApp Business Premium for your business 

Professional business web page

1. Create a custom, easy-to-remember link that leads to your branded WhatsApp web page.

2. Showcase key details: business name, profile image, hours, address, website, and catalog.

3. Share the page via link or QR code, both online and in-store.

4. Improves visibility and makes it easier for customers to reach you on WhatsApp

How to set up a WhatsApp Business web page profile

To create your own WhatsApp web page, go to your WhatsApp Business app and follow the steps below:

1. Go to Settings > Premium > Web page & link.

2. Tap Create and share web page, then select Get Started and enter your desired custom address link.

3. If your preferred link is unavailable, try using another name until you find one that is available.

4. Once you have a valid link, tap the Publish page to create your web page successfully.

5. You can now tap View page to see your web page live on the web and share it with your customers.

Sharing the link outside of WhatsApp will direct customers to your web page while sharing it within WhatsApp will open a chat with your business. You can also display a printed WhatsApp QR code of the link at a physical location for customers to easily access your web page. 

Learn how to create a unique QR code and WhatsApp link for your business.

Do note that while the link to your web page is customizable, you still have to follow the policy and terms set by WhatsApp.

Link up to 10 devices

WhatsApp Premium lets you connect up to 10 devices, each with a unique name. This prevents accidental logouts, ensures smoother team collaboration, and makes it easy to see which agent sent each message. You can also assign chats to specific team members, improving accountability and customer response times.

How to link 10 devices on WhatsApp Business Premium

Here’s how you can link multiple devices:

1. Open the WhatsApp Business app on your primary phone.

2. Tap More options and then Linked devices.

3. Use your primary phone to scan the QR code on the screen of the device you want to link.

4. Enter a device name, such as the agent's name using the device. You can change the device name anytime.

Find out how you navigate one WhatsApp Business account with multiple users.

How to link 10 devices on WhatsApp Business Premium

Here’s how you can link multiple devices:

1. Open the WhatsApp Business app on your primary phone.

2. Tap More options and then Linked devices.

3. Use your primary phone to scan the QR code on the screen of the device you want to link.

4. Enter a device name, such as the agent's name using the device. You can change the device name anytime.

Find out how you navigate one WhatsApp Business account with multiple users.

WhatsApp Business Premium Pricing

Meta has not officially published fixed pricing for WhatsApp Business Premium in all countries yet. The cost tends to vary depending on region. Globally, reports suggest the price is likely in the US $5-$15 per month range in many markets.

In markets where pricing details are available, WhatsApp Premium features like custom business web pages, up to 10 linked devices, chat assignment, and multi-agent access are included.

How to get WhatsApp Business Premium

WhatsApp Business Premium is gradually rolling out and may not be available in all countries. If you see the Premium option under your app settings, you can easily subscribe. A 30-day free trial is usually offered, but you’ll need to enter payment details upfront. Remember to cancel before the trial ends if you don’t want to continue, otherwise the subscription fee will apply.

Steps to subscribe:

• Open WhatsApp Business → Settings

• Tap Premium

• Select Start free trial or Subscribe

• Confirm payment details

• Enjoy premium features once activated

To cancel:

• Go to Settings → Premium → Manage Subscription → Cancel Subscription (may redirect to Google Play Store/App Store).

Remember to cancel your subscription before the trial ends to prevent any charges. For more information on how to manage your subscription plan, head over to their FAQ page to find out more. 

Limitations of WhatsApp Business Premium

WhatsApp Business Premium is an amazing tool for small or medium-sized businesses, but it does have some disadvantages. 

1. Limited Analytics and Tracking

• No agent-level performance metrics: Businesses cannot track response times, message volumes, or customer satisfaction per agent.

• Limited insights: The available analytics are basic and may not suffice for optimizing customer support operations.

• User feedback: Some users report challenges in identifying high-performing agents or those needing additional training due to the lack of detailed analytics

2. Broadcast Feature Restrictions

• Broadcast limitations: You can create and view broadcast lists only on the primary phone. Linked devices cannot access or manage broadcast lists.

• Impact on outreach: This restriction can hinder efficient communication with a broader audience, potentially slowing down outreach efforts.

3. Restricted Automation Capabilities

• Limited automation tools: While WhatsApp Premium offers some automation features, such as labels and quick replies, these may not be sufficient for handling complex inquiries or providing highly personalized responses.

• User feedback: Some businesses find these automation tools inadequate compared to specialized customer service platforms or dedicated chatbot solutions.

4. Multi-Agent Feature Limitations

• Device synchronization issues: Chat deletion doesn't sync properly if the main device is an iOS device.

• Limited broadcast access: Linked devices cannot create or view broadcast lists or templates.

• Lack of centralized inbox: There's no option to link all devices to a central team inbox, making team collaboration less efficient.

• Absence of advanced features: The app lacks workflow automation, quick replies for common FAQs, and integration with CRMs.

WhatsApp Business Premium alternative: upgrade to WhatsApp Business API

Businesses can choose between WhatsApp Business Premium and WhatsApp Business API depending on their scale, needs, and technical capabilities. While Premium is suitable for smaller operations, the API is better for scaling, advanced automation, and integration.

SleekFlow stands out as a premier WhatsApp Business API provider in Hong Kong, offering comprehensive marketing and customer service solutions. Within a month, they enabled us to seamlessly integrate WhatsApp into our operations, fostering direct interaction with our customers.

Kenneth She

Chief Transformation Officer, Hong Kong Broadband Network

How SleekFlow helps with WhatsApp Business Premium

Businesses can use WhatsApp Business API through two options: direct integration with WhatsApp, which requires technical knowledge, or by partnering with an official WhatsApp Business Solution Provider (BSP) like SleekFlow for a more simplified approach.

SleekFlow is a reputable Business Solution Provider (BSP) that offers a comprehensive platform to help businesses leverage the full potential of WhatsApp Business API. With its user-friendly website and mobile application, SleekFlow facilitates seamless integration with WhatsApp Business API, empowering businesses to optimize their customer engagement, support, and communication strategies all in one platform.

Here’s why you should consider SleekFlow as your official BSP:

• SleekFlow guides businesses in setting up their API account. 

• Create and manage pre-approved message templates effortlessly with SleekFlow. 

• Advanced automation features, like auto-replies and chatbots.

• AgentFlow allows you to create a team of AI agents to automates responses, and ensures faster, more personalized conversations.

• AI-driven sentiment analysis with AgentFlow helps agents understand customer emotions and tailor communication effectively.

• SleekFlow provides comprehensive analytics tools to monitor key performance metrics, empowering data-driven decisions and improving WhatsApp-based communication.

• Seamless integration with CRM platforms and ticketing systems.

• SleekFlow is ISO 27001-certified platform that prioritizes data security, encrypting communications, and adhering to data protection regulations.

Discover the power of WhatsApp with SleekFlow!

Unleash your full potential with WhatsApp Business API. Your customers are waiting!

Learn more