Broadcast Open Rate Increased Up to 71% & Managing Leads is Made Easier

Kota Baru Parahyangan (KBP) is the first Independent City Development in Bandung which began in 2000, and the largest, with more than 1,250 Ha under the Lyman Group.

As a real estate company, Kota Baru Parahyangan needs to maximize its marketing strategy through broadcast marketing and manage its leads more efficiently.

See how Kota Baru Parahyangan successfully addresses their needs by using SleekFlow.

Challenges Encountered by Kota Baru Parahyangan

Before using SleekFlow, Kota Baru Parahyangan had to manually handle their marketing activity through basic WhatsApp Business. 

1. Broadcast messages by forwarding them one by one or manually

Basic WhatsApp Business has many limitations, including a limited number of recipients and a lack of message personalization. Whenever KBP wants to send a broadcast, the team must forward each message one by one. This can likely hinder the KBP sales and marketing team’s time performance, therefore they feel the necessity to use WhatsApp Business API to deliver broadcasts to thousands of contacts more regularly and efficiently.

2. Unintegrated communication channels

Previously, besides using basic WhatsApp Business, KBP maintained an active Instagram account to connect with potential clients. Their Instagram account was frequently flooded with inquiries about rates and other questions.

The increasing demand from Instagram prompted KBP to look for an omnichannel communication solution that could integrate messages both from Instagram and WhatsApp.

3. Leads data are not well documented

Before using SleekFlow, KBP only used Excel to manage and record their leads. This contact database will eventually become part of their broadcast campaign. Earlier, they had to send broadcast messages one by one. The KBP team found this process inefficient.

Leads are easier to manage, broadcast marketing is more effective

With SleekFlow, KBP can address the goals and challenges above. Here’s how SleekFlow successfully helped them meet their needs:

1. WhatsApp Business API to maximize broadcast campaign

With SleekFlow, KBP can now maximize their broadcast marketing campaigns more easily, efficiently, and without manual process – the manual process in question is sending broadcast messages one by one. 

KBP can send broadcast marketing to >1,000 contacts consistently with WhatsApp Business API

Now, the Open Rate of their broadcast messages has reached 71%

2. Omnichannel chat by connecting social media

In addition to integrating their leads’ contact databases into SleekFlow CRM, KBP connected their Instagram account, allowing them to quickly respond to more inquiries received via Instagram DM. With the integration to Instagram DM, the KBP team can optimize their marketing efforts not only on WhatsApp, but also Instagram.

Initially, we had to send promotional broadcasts one by one. Since it’s inefficient, we began using SleekFlow. Thanks to SleekFlow,m sending broadcasts and managing leads are now easier.

Zulfikar Tirta Rizky P

Sales Supervisor

About Kota Baru Parahyangan (KBP)

Kota Baru Parahyangan (KBP) is the first Independent City Development in Bandung which began in 2000, and the largest, with more than 1,250 Ha under the Lymann Group, which puts “Reliability & Quality is Our Business” as their business philosophy. Kota Baru Parahyangan has 3 Main Pillars Concept, namely Culture, History, and Education, which support Sustainable Development. 

Kota Baru Parahyangan has these following facilities:

• Cluster Facilities. Shady trees and thematic parks give colors to the space around Tatar Nilapadmi. A fresh residential environment that will improve your quality of life.

• City Facilities. Kota Baru Parahyangan Padalarang offers a range of exceptional city-scale facilities. These include Wahoo Waterworld, West Java’s largest water park, and IKEA KBP, which offers a variety of home living and room decor options. 

• Educational facility. Such as Al-Irsyad Satya Islamic School, as well as many other facilities, namely Mason Pine Hotel, Al Irsyad Satya Mosque, Parahyangan Golf, and Bumi Pancasona Sport Club.

Through KBP’s comprehensive facilities, you and your family can manifest your own dream life. 

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