How Kota Baru Parahyangan achieves a 71% open rate for broadcasts with efficient lead management via SleekFlow

Kota Baru Parahyangan (KBP), a renowned real estate business, is the first independent city or planned city in Bandung. Established since 2000, their biggest land area goes up to 1250 Ha under Lyman Group.

As the macroeconomic policy in Indonesia improves, Kota Baru Parahyangan has been scaling its business with an improving marketing strategy to support customer expansion. 

Challenges faced by the real estate business

1. Manually sending WhatsApp broadcast messages one by one

KBP used the free WhatsApp Business App to communicate and send marketing messages to customers. However, it has many limitations, including the restricted number of contacts in a  broadcast list and the inability to personalize messages. 

Every time KBP wants to blast their broadcast messages, their team needs to edit and forward the messages one by one to every single one of their contacts. This process is rather time-consuming and prone to errors, not to mention that it slows down the process of leads going down the marketing and sales funnel. 

2. Ineffective communication with dispersed channels

Besides WhatsApp Business, KBP uses an Instagram account to connect with potential clients. They tend to receive many messages on Instagram DM asking about their prices, services, and other product-related questions. With inquiries coming in from multiple channels, the support team has to attend to the chats by switching messaging platforms all the time. Not only does the operation take up more time and effort, but it also leads to inconsistency in communication.

3. Time-consuming process for lead management

Before using SleekFlow, KBP only used Excel as their platform to record and manage their leads. This database will be part of their broadcast campaign. After that, they will send the broadcast one by one over and over again. KBP thinks this process is not really efficient.

SleekFlow’s omnichannel solution for efficient marketing and lead management

1. Personalized WhatsApp broadcast messages with an impressive 71% open rate

By utilizing SleekFlow’s WhatsApp Business API solution, KBP can now maximize its broadcast campaign. Using variables in template messages, they can personalize the content with customer details like names without editing the messages manually. As KBP has over a thousand customer contacts, they can simply add them to a single broadcast list, and blast the marketing messages customized for each customer all at once. 

Since WhatsApp is the most popular messaging app in Indonesia, KBP can effectively engage with clients. They have achieved a 71% open rate for the broadcast messages sent, a satisfying result compared to other traditional channels such as email. 

2. Integrated customer communications all in one inbox

KBP can now reply to customers on Instagram and WhatsApp on the all-in-one inbox.They no longer need to log in and out of different apps to reply to customer inquiries. Besides saving time and effort, it also creates consistency in communication and minimizes the risk of errors for improved quality in customer support.

At first, we needed to broadcast our promos one by one, and it’s inefficient. Since we started using SleekFlow, we can now send broadcasts and manage contacts more easily than before.

3. Easy lead management with SleekFlow Contacts

Since KBP’s customers mostly use social messaging apps like WhatsApp and Instagram, they have integrated their customer database into SleekFlow for effective lead management. The team can easily edit and update contact information on the platform, right after acquiring new details from customer chats in the SleekFlow Inbox. Social CRM features such as labels can also be used to segment leads and make customer communication more organized and structured.

We used to send broadcast promotions one by one, and since it's inefficient, we started using SleekFlow. With SleekFlow, sending broadcasts and managing contacts has become a breeze.

Zulfikar Tirta Rizky P.

Sales Supervisor

About Kota Baru Parahyangan

Kota Baru Parahyangan (KBP) is the first and largest independent city in Bandung (1,250 ha), where educational excellence has a main place as the best investment for future progress & prosperity. These education pillars are implemented formally in the form of the availability of educational facilities ranging from playgroups to universities, as well as in non-formal forms such as Sundial Puspa Iptek, Barli Art Center, and thematic parks spread across every level. The group has the philosophy - “Reliability and Quality are Our Business. " Kota Baru Parahyangan has 3 main pillars of conceps, which are culture, history, and education as the backbone of sustainable development.

Kota Baru Parahyangan takes pride in their facilities, including shade trees and a thematic park for decoration around Tatar Nilapadmi.

Kota Baru Parahyangan Padalarang, a small town that allows you to live life as if in a capital city, has Wahoo Waterworld, the biggest water park in West Java for entertainment, and IKEA for classy interior design.

There are also schools like Al-Irsyad Satya Islamic School and other facilities that KBP offers, like Mason Pine Hotel, Mosque Al Irsyad Satya, Parahyangan Golf, and Bumi Pancasona Sport Club, curating the best environment for an upgraded quality of life.

Visit Kota Baru Parahyangan | Kota Baru Parahyangan's Instagram