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How to use Facebook broadcast messages for your business in the UAE

How to use Facebook broadcast messages for your business in the UAE

Facebook Messenger is the second most popular messaging app in the UAE, with 6.42 million users countrywide. With the large user base on Facebook Messenger and the business features that are available for free, Facebook Broadcast becomes a great way for businesses to reach out customers. Let’s find out all the Facebook Broadcast features that you can use to help your business in the UAE!

What is Facebook Broadcast?

Facebook messenger in an ipad

Facebook Broadcast or Facebook Messenger Broadcast is a feature that allows businesses to send targeted messages to their customers who have opted-in to receive them. This feature can be used to send updates, promotions, and other relevant information directly to the customer's Facebook Messenger inbox.

Why use Facebook Broadcast for UAE businesses?

There are several benefits to using Facebook Broadcast for businesses in the UAE. Here are a few:

1. Increased customer engagement

Using Facebook Broadcast allows businesses to engage with their customers in a more personalized and direct way. By sending messages directly to their inbox, businesses can make their customers feel valued and increase their overall engagement with the brand. There are also tools such as carousel messages and call-to-action (CTA) buttons that can encourage the customers to interact with your brand.

2. Targeted marketing

The Facebook Broadcast message feature allows businesses to target specific groups of customers based on their interests, location, and other relevant criteria. This helps businesses to tailor their messages and promotions to the specific needs of their customers, leading to higher engagement and conversions.

3. Cost-effective

Compared to traditional marketing methods, Facebook Broadcast message campaigns are a cost-effective way to reach a large audience. Businesses can send messages to thousands of customers at once, without having to spend a large amount of money on advertising.

4. Increased brand awareness

Using Facebook Broadcast can help businesses increase their brand awareness by reaching a vast audience and increasing customer engagement. By keeping customers informed about promotions and updates, businesses can build stronger relationships with their customers and increase their overall visibility.

Need more tips? Check out our guide on Facebook marketing.

How to use Facebook Broadcast for UAE businesses

SleekFlow Broadcast Settings

If you own a business in the UAE and you’re wondering how to send broadcast message on Facebook, follow these tips for setting up Facebook Messenger broadcast:

1. Build your audience

The first step to using Facebook Broadcast is to build your audience by encouraging customers to opt-in to receive messages. You can do this by promoting your Facebook page and Messenger account on your website, social media channels, and other marketing materials.

2. Segment your audience

Once you have built your audience, you can segment them based on their interests, location, and other relevant criteria. This will allow you to tailor your messages and promotions to specific groups of customers, leading to higher engagement and conversions.

3. Create compelling messages

When creating messages for Facebook Broadcast, it's important to make them as compelling and relevant as possible. Use a conversational tone and personalization to make the messages more engaging and increase the chances of customers taking action.

4. Schedule your messages

Facebook Broadcast allows businesses to schedule messages in advance, which can help save time and ensure that messages are sent at the most effective times. Consider factors such as time zones and customer behavior when scheduling messages.

5. Analyze your results

Finally, it's important to analyze your results to see how effective your messages are and how they can be improved. Use metrics such as open rates, click-through rates, and conversion rates to measure the success of your campaigns and make changes where necessary.

How to send broadcast message on Facebook to reach more customers in the UAE

SleekFlow Broadcast Feature

To organize a Facebook Broadcast message campaign, you will first need to identify the two methods available:

  1. Facebook one-time notifications (OTN)

  2. Facebook Message Tags

The differences between Facebook OTNs and Facebook Message Tags can be summarized as follows:

Facebook OTN

Facebook Message Tag





Marketing messages including special deals and offers

Non-promotional content such as event or order updates

If you want to broadcast messages on Facebook to attract leads and customers for your promotional campaign, you should use Facebook OTN.

From there on, you can choose to have your own developers access the free documentations provided by Meta or use a ready-to-use app like SleekFlow.

Send Facebook Messenger broadcast messages for free via SleekFlow

Send Facebook Messenger broadcast messages with Facebook OTN token

Facebook Broadcast is a powerful tool for businesses in the UAE looking to engage with their customers in a more personalized and direct way. To connect to Facebook one-time notification API on SleekFlow to send Facebook Messenger OTN, here’s what you need:

  • A Facebook Business Page

  • A SleekFlow account

  • Permissions for SleekFlow to access your Facebook Business account

Step 1: Earn the OTN token by sending out the opt-in message in "Inbox"

Enable OTN on your Facebook Business page
Collect OTN token to send Facebook Messenger broadcast

Step 2: The recipient will reply the message with "Get Notification", and you will receive the token

Step 3: Go to "Campaigns", select "Create Campaign"

Step 4: Choose Facebook Messenger as the channel, click "Next"

Step 5: Enter the name of your campaign under "Title" and add "Recipients"

Step 6: Compose your message (be specific with the type of notification request you’d like to inform your users!) and upload an image

Step 7: Schedule the campaign, select "Review details and send"

Avoid spamming users with recurring content and be specific about your intent in the OTN message block.

For the full instructions of using Facebook Broadcast, visit our complete guide.

On SleekFlow, you can do more than Facebook Broadcast campaigns. You can also access other Facebook features for business, such as setting up chat and comment auto replies easily. Also, you will be able to segment your Facebook customers according to priority and automatically assign them to specific agents for a seamless workflow. There are also collaboration tools that you can use to chat with customers simultaneously, making sure that they get responses as soon as possible. All the assigned agents can be kept in the loop to make sure that customer satisfaction is achieved. Other than these effective Facebook features for business, you can also strengthen your omnichannel strategy with other additional functions:

  • All-in-one inbox for all popular channels, including Facebook Messenger, WhatsApp, Instagram DM, Telegram, Viber, and more

  • Integrations with existing CRM or e-commerce platforms

  • In-chat payment links for customers to purchase directly from Facebook Shop

  • Automated replies or chatbot for your customers’ preferred messaging channels

  • Industry specific solutions, such as retail O2O, e-commerce, and more

Interested but not sure where to start? Contact us and let us reach out to you.

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