Edunitas Optimizes EduTech Operations & Communication for More Efficient Admission Processes
For over 22 years, Edunitas has been a higher education platform that helps the Indonesian community pursue education in a flexible, affordable, and career-relevant manner.
Currently, Edunitas has partnered with over 110 campuses across Indonesia, offering more than 300 programs, ranging from diplomas to Master's degrees.
With over 35,000 active students and 114,000 alumni across various regions, Edunitas offers integrated digital services, interest-free installments, flexible study hours, and a range of exciting programs, including scholarships and affiliate opportunities.
See how Edunitas successfully optimized EduTech operations and how they found their solution with SleekFlow.
What are the main challenges and their goals?
As an EduTech platform overseeing hundreds of universities for employee programs in the midst of the digitalization era, Edunitas faced several challenges and trusted SleekFlow as their solution. Here are the challenges they encountered:
Inefficient admission process and decentralized communication
Before using SleekFlow, Edunitas faced challenges in managing communication across various platforms they used to receive and manage admissions from prospective students, such as WhatsApp, Instagram, and Facebook. The large volume of incoming chats and the scattered communication platforms made it difficult to monitor chats, increasing the likelihood of human errors.
Manual data recap process
Previously, Edunitas manually recorded prospective students' data, without a CRM or omnichannel system. This resulted in disorganized admission data, a lack of traceability, minimal clarity on data sources, no admission timestamps, and unclear follow-up statuses on leads. All of this made it difficult for agents or customer service to gain accurate context from the leads.
Maximizing the Quality of Responses
Edunitas encountered difficulties in overseeing the communication style and response quality of their staff when interacting with potential students. They recognized the need to maintain professional, high-quality communication throughout the admission process.
In response to these challenges, Edunitas adopted a set of SleekFlow features to streamline the process:
Which SleekFlow features were used by Edunitas?
As an EduTech business, the new academic year can be a particularly busy time. To manage the start of the academic year and address the challenges and objectives faced by Edunitas, they leveraged the following SleekFlow features:
Flow Builder: Edunitas uses Flow Builder to automate WhatsApp communication across hundreds of partner universities. If there are inquiries from a specific campus, they can be directed immediately to the customer service representative assigned to that university. Currently, there are 22 customer service agents working for Edunitas' partner universities.
CRM: The CRM helps Edunitas categorize leads by labeling them with lead statuses, such as warm and hot, as well as detailed interests like preferred majors. The Lists feature makes it easier for Edunitas to create segmentation and view all lead contacts in one place.
Omnichannel Chat: All incoming chats from leads can be managed in a single inbox dashboard. Each chat is monitored by the superadmin to ensure response quality and is assigned to the respective university representative (CS).
Analytics: Admins consistently monitor response speed through the analytics dashboard for customer service evaluation.
Broadcast: The broadcast feature is used to prevent leads from churning out of the funnel. Each hot lead will receive broadcast messages, such as inquiries about their preferred major.
That was a summary of SleekFlow's features that Edunitas used. The combination of all these features has yielded specific results and can be optimized for each division, from customer service to marketing. More details are provided in the next section.
How's the result after using SleekFlow?
From the various features used above, Edunitas achieved several results in line with the expected objectives. Here are the outcomes:
Verified WhatsApp Business Account
With SleekFlow's support, Edunitas' WhatsApp Business account is now verified. This has certainly increased their credibility in the eyes of prospective students.
Communication Flow is Well Monitored
Edunitas' team can now monitor the communication flow and track prospective student data much more efficiently within a single omnichannel dashboard. Conversations between staff and prospective students can be monitored in real-time through SleekFlow.
Analytics Streamlines Evaluation Process
With the Analytics feature in SleekFlow, the Edunitas team can more easily evaluate performance, especially in terms of response time. Analytics helps the team continually improve reply times and simplifies decision-making processes by providing data-driven insights.
Optimizing Marketing Performance
The marketing team can run remarketing campaigns using lead data and integrate CTWA (Click to WhatsApp Ads) into Flow Builder. By connecting CTWA ads to Flow Builder, marketing can engage with leads and assess campaign effectiveness directly from the dashboard.
In addition to CTWA, Flow Builder also supports offline marketing activities such as EduFairs—leads can simply scan a QR code and automatically connect to their target university.
SleekFlow x Edunitas: Operasional EduTech Are More Optimized
In general, Edunitas successfully achieved a more efficient, centralized, and automated communication flow with SleekFlow. It is crucial for EduTech businesses to provide professional, fast, and accurate services regarding academic information.
Additionally, Edunitas offers the following tips for businesses looking to use SleekFlow solutions:
Understand your business flow and needs thoroughly
Maximize the use of Flow Builder features, especially if you have multiple products or customer segments
Set up your team structure and customer labeling from the start for more efficient management
Don't hesitate to use the Analytics feature for regular evaluations
SleekFlow has been extremely helpful in terms of operations and communication management. All the features offered are highly relevant to our needs and make our work easier. You could say that SleekFlow is one of the key tools that supports the growth and professionalism of the Edunitas team in serving prospective students.
Rizki Aliy Andra Putra, S.Si, M.M.,
PUBLICATION DATE: Oct 16, 2025