Green Rebel & Burgreens Optimize Marketing Strategy with SleekFlow
Green Rebel is a leading plant-based food technology startup in Indonesia that produces meat and whole chicken with a taste of Asia.
Green Rebel was established in 2020 with the commitment of making delicious, affordable, and accessible plant-based meat while minimizing negative environmental impact.
Under Green Rebel group, there is Burgreens, a food chain specializing in Asian and Western cuisines.
As startups that focus on food technology, both have digital marketing and customer services needs. See how Green Rebel successfully addressed their business needs with SleekFlow.
Challenges Faced by Green Rebel & Burgreens
Green Rebel has never utilized automation or other tech stacks that support the concept of omnichannel CRM. Therefore, their use of WhatsApp and other social platforms have not been well integrated, affecting their marketing and customer support aspects. How did this affect their business? Read further below:
Manual broadcasting
Broadcast marketing was sent manually beforehand because Green Rebel only used the basic WhatsApp Business. This process was deemed inefficient because Green Rebel had to forward messages one by one. On the other hand, they were also unable to analyze and optimize messages without an analytics dashboard.
Unorganized database
Besides broadcast marketing, the marketing team also needs to manage customer and lead databases. Previously, the database was managed manually using Sheets or Excel. This manual process made the marketing process less efficient, especially when it came to creating targeted campaigns or remarketing.
Increase qualified leads
In addition to lead management, Green Rebel also runs lead-generation campaigns. Green Rebel & Burgreens have advertised using a range of formats and channels, and they need variations or experiments to optimize their paid ads.
How does SleekFlow address these needs?
Those three challenges of Green Rebel were addressed after they began utilizing SleekFlow and adopting the omnichannel concept in their business, which allows communication between Green Rebel and Burgreens to be managed through one SleekFlow dashboard. Furthermore, utilizing SleekFlow CRM allows them to better manage their contact database.
What are the actual results of the SleekFlow solutions? Read further below:
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WhatsApp Business API for WhatsApp broadcast needs
To reduce the manual process of sending broadcasts, Green Rebel must first switch from the basic WhatsApp Business to WhatsApp Business API (WABA). With WABA broadcast, WhatsApp is increasingly being utilized to inform customers and leads about latest promos or other seasonal campaigns.
Leads are integrated with ads and easily managed
Green Rebel can now monitor every contact obtained through running ads by utilizing SleekFlow’s social CRM.
As a result, the contact database, including customers and leads, becomes easier to manage for other marketing purposes, such as remarketing with WhatsApp broadcasts.
Furthermore, the marketing team can easily get information and profiles from the leads they generated, which is undoubtedly essential in determining the persona of their customers.
Increase Green Rebel Marketing Qualified Leads by up to 4%
(*image is for illustration purposes only)
Green Rebel runs a number of paid social campaigns in Facebook, Instagram, and other channels with the objective of generating better qualified leads. They recently tried using the Click to WhatsApp (CTWA) format.
This CTWA advertising format enables leads to initiate a conversation seamlessly with the Green Rebel team through WhatsApp.
During the trial period of advertising with the CTWA format, Green Rebel saw a reasonably positive trend, with an increase in MQL (Marketing Qualified Leads) of up to 4% within 2 weeks of running CTWA ads compared to other ad formats.
About Green Rebel & Burgreens
With a mission to promote farmer welfare, public health, and environmental sustainability, Green Rebel presents itself as a leading plant-based food technology startup in Indonesia which produces meat and whole chicken with a taste of Asia.
Green Rebel was established in 2020 with the commitment of making delicious, affordable, and accessible plant-based meat while minimizing negative environmental impact.
You can find and buy Green Rebel products in various well-known supermarkets in Indonesia, while Burgreens has 8 branch outlets in Indonesia, spanning from Jakarta to Bali.
Visit Green Rebel | Green Rebel Instagram | Visit Burgreens | Burgreens Instagram
PUBLICATION DATE: Oct 22, 2024
