Top 5 social selling tools for business
Social selling is the most effective way to grow your business. In fact, the typical social media user spends about 15% of their waking life on social platforms. Let’s say you get a solid 7 hours of sleep a night - that’s over 2 hours of scrolling on Instagram, TikTok, or whatever you use daily!
Read further as we explain the importance of social selling and how you can make data-driven decisions that will set you apart from your competitors (even those with big marketing budgets!)
What is social selling?
As its name suggests, social selling is the act of using social platforms, like SleekFlow, LinkedIn Sales Navigator, Hootsuit, Facebook or Instagram Shops, as facilitators for selling on social networks or allowing consumers to buy products directly on those platforms.
Source: Shopify
What are social selling tools?
Social selling tools enable social media teams to discover and connect with potential customers, foster relationships, and drive sales growth. With functionalities such as social listening, lead generation, content curation, and analytics, these tools help teams to proficiently manage the social media environment, build trust, and transform prospects into loyal customers.
Best social selling tools and softwares
Social selling does not require anything except for a social media account. Instead, sellers can make good use of native built-in social selling tools on popular platforms.
SleekFlow
SleekFlow is an omnichannel conversation suite powered by AI that can boost your social selling efforts on chat channels. With this tool, you can run messaging campaigns and engage with your active customer base, encouraging repurchase.
Want to outcompete your peers with SleekFlow's help?
Book your personalized demo with SleekFlow today and unlock the potential of seamless communication
In addition, SleekFlow helps companies optimize customer engagement, reducing waiting times for responses and speeding up the sales cycle. You can set up chatbots to filter calls, perform lead routing between your teams and recover abandoned carts.
Finally, with the help of SleekFlow AI, companies can draft answers for their customers, or improve their agents' answers, all based on internal documentation.
Hootsuite
Hootsuite is widely recognised for its ability to manage and share social media posts across various platforms. Additionally, it excels in social listening, enabling users to monitor online discussions about their industry and brand. With Hootsuite, you can pinpoint key prospects and influencers, interact with them on social media, and assess the success of your outreach activities.
The tool's content libraries allow you to store frequently used responses, facilitating efficient engagement with multiple prospects while minimising the risk of typographical errors.
LinkedIn Sales Navigator
LinkedIn stands as the leading professional network and a crucial platform for B2B social selling. Conveniently, LinkedIn provides Sales Navigator, a user-friendly tool for sales professionals to identify, save, and organise leads on the platform.
This tool features an advanced search function to locate ideal customers based on criteria such as job title, company size, and more. Additionally, Sales Navigator delivers real-time updates on your prospects and clients, enhancing communication efforts.
Instagram Shopping
According to Instagram, about 1 in 2 people surveyed have used Instagram to discover new brands, products, or services. Here are all the ways to Shop on Instagram:
Feed and Explore tabs: use hashtags to get discovered
Stories: embed links in your stories to direct customers to product posts
Reels: tag up to 30 products in your collection to be featured
Live: tag the product you’re promoting while you live sell, then pin topics or reactions, set reminders for product launch, and post snippets of your live as a Reel after.
Instagram Shop tab: customizable shopfront for customers to browse your offerings
Shopping tags: create tags on your campaigns to guide customers towards your product page
Instagram Direct Messages: follow-up on leads with personalized messages.
Instagram Ads: businesses can boost their posts and increase visibility to their target audience
Did you know that you can automate your responses on Instagram posts and DMs? Learn about how you can save time and resources with SleekFlow here.
TikTok Shop
Source: LOCAD
Similar to Instagram Shopping, TikTok Shop integrates commerce directly into the social media experience. By utilising the captivating appeal of TikTok's short-form videos, you can produce engaging and interactive content that highlights your products, effectively capturing your target audience's attention. Items can be discovered, shared, and purchased seamlessly within the app.
TikTok Shop also offers the opportunity to collaborate with creators via the Affiliate Marketplace, a marketing channel that links creators with sellers on the platform.
Start applying social selling strategies now
Social selling enables you to display your creativity through content creation, engage with your audience, and ultimately transform leads into devoted customers. By harnessing the capabilities of social media platforms like LinkedIn, Instagram, and TikTok, you can establish more personal and engaging connections with your target audience.
Begin your social selling journey with tools like SleekFlow!
Want to outcompete your peers with SleekFlow's help?
Book your personalized demo with SleekFlow today and unlock the potential of seamless communication
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