Calling for Instagram influencers! Or what if we say, ‘calling for Instagram business influencers’? If you’re running any retail business, being seen as trendy and favorable on Instagram is probably one of the best online branding channels. In fact, with 1.386 billion users worldwide, of which 71% are under the age of 35, and with 71% of businesses now using Instagram, you can see why this platform is one you should invest in as a business owner.
Instagram’s basic features might be good enough for the early start. But if you want to get ahead of the others, you need to unlock some extended features via integrating Instagram with some other platforms. That’s where we at SleekFlow come in. But first, let’s look at the different types of social media and what they do for you.
(You can also fast forward and scroll to the bottom to Step-13 to see the extended features !)
When it comes to social media for business, there are three channels that all marketers should know: Instagram, Facebook, and LinkedIn.
While they’re all essentially projecting your brand to your online presence, they’re all different in nature. Here’s a quick comparison for your reference:
More effective for retail B2C
Most effective for B2B
Visuals-heavy with “feel good” emotions as key
Good mix of push-pull and visuals-copywriting
More on corporate communications
Supports online shop
Supports online shop
Doesn’t support online shop
Growing in popularity
Combining this with the fact that Instagram is getting more and more popular, it’s now time to come up with a good Instagram marketing strategy – this is especially true if you want your brand to be seen as relevant and trendy. After all, it’s what the customers like that matters.
Why is everything so complicated?
It’s quite self-explanatory that building an Instagram presence will help you boost your business prospects, but like everything else in life, you need a plan to succeed. Now, how do we actually start marketing with Instagram? We’ve compiled 13 key steps for you. Fret not, let’s go through them one by one.
You may already know that businesses need to set up a Facebook Business account. Instagram is no different. As long as you have an Instagram Business account, you’re already set on achieving the first step of your killer Instagram Marketing grand plan. Congrats!
To do that, go to your Instagram account, choose “Setting” with the gear icon, then choose “Account”. Then, select “Switch to Professional Account”, and you’re set. Simpler than you think, right? You can find the detailed instructions here.
And since Instagram is owned by Facebook, you can later integrate your Instagram Business account with your Facebook counterpart, so you have all accounts in one place.
Creating an Instagram marketing strategy inevitably involves branding and content. Suppose you want a distinct brand positioning that your customers and readers can relate to. In that case, you need to decide on your content strategy and brand style. For example, do you want to adopt an upbeat or a more somber tone? What kind of visuals do you want to post? And most importantly, how do you want to be remembered as, and who’re you targeting?
Marketing on Instagram, just like content marketing, is all about planning. So having the right content calendar will help you a lot.
Find a calendar template for the whole year, think about how frequent you want to post, and whether you have any upcoming campaigns that you specifically want to talk about.
As a rule of thumb, less is more. Instead of flooding your account, launching 4 posts per week is fine. If you like things organized in one place, you can use tools like Later to help you with the scheduling.
Now, you’ve got your Instagram marketing directions and content calendar, it’s crunch time! Start writing away and create your killer brand content. If you have any witty phrases or nice photos ideas in mind, feel free to include them too.
Instagram marketing is all about graphics, right? If you’re worried about going broke over hiring photographers or graphic designers, we have good news for you.
Make the most of Canva, and you can create stunning visuals with minimal effort. Add your shades, maybe some words and filters, crop a little, and voila!
There are many factors determining your post visibility under Instagram’s algorithm. How well you interact with your audience is one of them. Replying to their DMs as soon as you see one or responding to their comments will go a long way. And again, if you care about your customers, they can feel it.
If you need help with responding to every meaningful direct message or comment, SleekFlow can help as an all-in-one messaging platform. See how we do with WhatsApp Business API, we can also do more or less the same with Instagram once you have integrated with our platform.
Like influencer marketing, affiliate marketing helps you open new doors to new audiences in an authentic manner. With your friends sharing your brand and any discount codes you want to offer, you can be sure that their friends and followers will become leads and even first-time customers. With a specific promo code, you can track clearly which campaign is the most successful.
If you want to track better with your promo code campaign, you should unlock some features with a social messaging CRM platform. For instance, if you have integrated with the SleekFlow platform, and your campaign plans to trigger people to DM you with the promo code, you can set an automation rule of labeling those specific DMs with that promo code. At the moment the potential clients send you a promo code, their conversations are labeled on the SleekFlow platform for later remarketing or measuring the campaign success.
(Scrolling down to Step 13 to see the extended features of Instagram API!)
No one can take on the world alone. And for this reason, you need Instagram marketing influencers. Having influencers will give credibility to your brand and also help you open new doors to new audiences. Imagine you suddenly have access to thousands of potential viewers.
One tip is to host an Instagram takeover, letting an influencer take charge of your Instagram account for a short time. It’ll give authenticity to your page, and also offers something new.
One key feature of Instagram is its algorithms. The Explore function prioritizes almost entirely on new accounts and whether users “like, share and save” the content, so trying out different features, like stockers and stories, to get your users’ attention is important.
Also, IGTV is mostly shown to users who interact with you the most, so take time to create some high-quality video to retain your customers. Video is a powerful visual you should leverage, please check out our 6 video marketing tips!
If you’ve ever been on Instagram, hashtags shouldn’t be anything new for you. And yes, hashtags aren’t just for random tagging. They do help you gain visibility and discoverability. While you can use up to 30 hashtags, it’s best to not flood your post and stick with 5 to 9. There are lots of hashtag generators in the market. But after all, hashtags that are niche, brand-relevant and don’t directly prod for following work the best. It’s all about striking a balance, man!
Instagram is all about people. If people know about and like you, you’re in for a smooth ride. So, whenever someone comments (given it’s not spam), do remember to reply in a witty way.
Also, if you find any other relevant accounts, do go in a comment on their posts. This way, you’d get the visibility and memorability you need. No one cares about a boring brand, and your business shouldn’t be one.
Though now your Instagram marketing strategy is already in a fairly good position, it never hurts to boost a post or two to get some extra visibility. If you have some better-performing posts, give them some budget and boost them for different segments. Think about what demographic follows your posts and pick the relevant audience to boost for. Your competitor’s followers profile can be a good reference.
When the boost is over, spend some time understanding the analytics. They’ll give you clear insights on what works and what doesn’t. If you want to know more about set up Instagram marketing ads, read our ultimate Instagram advertising strategy guide!
Now, you have a pretty robust Instagram marketing presence. Why end there when you can set up an IG shop directly? Verified page owners can go to “settings”, then choose “business”, and then set up your own catalog.
If you’re looking for a way to market to your followers directly, now you have it.
If you are not new to WhatsApp Business API, Instagram API is also no rocket science. With SleekFlow you can effortlessly set up an auto-reply and automation rule for your WhatsApp Business, it is also applicable to Instagram inbox.
A typical usage can be an automatic away message. “Hello there! Thank you for your DM. However, our opening hours are from 10am to 7pm. We will reply to you tomorrow when we are open. For Español, please enter ESP”
You can also see how SleekFlow Instagram set the automation rule below.
Credit: SleekFlow Giphy
By connecting your Instagram with SleekFlow CRM platform, whenever there is a new coming message, that message sender’s profiles will be automatically recorded onto the SleekFlow CRM. You can easily label and segment your customer.
For instance, if you are an education center, you can add labels like high school programs, elementary school programs, etc. Furthermore, SleekFlow can detect certain wordings and automatically add and label according to an automation rule you set before. When there is a DM about the Mathematic class, a “Mathematics” label will be attached to the conversation without further action. Just like the example of how our happy customer, Afterschool (an up-and-coming education online platform) leveraged SleekFlow to engage with their students.