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Social commerce in Malaysia is predicted to grow 45.2% annually to reach over USD 10 billion by 2028, and many have started to invest in selling on social media. WhatsApp, being one of the fastest-growing social messaging apps with over 2 billion users worldwide, has invited business owners to incorporate WhatsApp Business for sales, marketing, and customer support to better engage prospects and customers.

However, many of them have yet fully discovered the various features of WhatsApp Business, including the WhatsApp catalogue, which can be a real gamechanger for their brand. If you’re part of the 98% of Malaysian business establishments which are operating at a smaller scale, you definitely should not miss out on this free business-boosting tool on WhatsApp Business. Read on to discover all of its beneficial capabilities.

The basics of WhatsApp catalogue in the business app

WhatsApp catalogue in chat

WhatsApp catalogue is tailored to help brands effectively increase sales by acknowledging customer behaviour. The name or title of the products or services with other options such as price, description, website link, and product code are important identifiers that make it easier for customers to view, shop, and purchase. 

WhatsApp Business users can have up to 500 products or services in their WhatsApp catalogue, and uploading a complete, updated product catalogue allows both existing and prospective customers to have full access to your product information. They can also share any items that they’re interested in with your business to make enquiries or send them to friends or families to place orders together.

Besides, there are also other useful and user-friendly mini features like product grouping, where each category of your products can be placed into different collections for easier browsing, and a quick link to the whole product catalogue, which can be shared to reach out to more potential customers outside of WhatsApp through various social media platforms.

Invite customers to chat with your business on WhatsApp by generating a simple link for free.

How to make a WhatsApp catalogue for your business

Exploring the advantages of a WhatsApp catalogue is simply not enough, as businesses need to learn how to exploit its limitless potential by putting steps into action. Whether you’re managing your WhatsApp Business account on an Android device, iPhone, or even web and desktop, we’ve got your back. Just check out our guide below!

Create a WhatsApp catalogue from Android

  1. On your WhatsApp Business App, tap on ⋮ (the three vertical dots) at the top right corner for more options, then go to “Settings” > “Business Tools” > “Catalog”.

  2. Select “Add new item” to add a new catalogue.

  3. Tap on + (the plus icon), then select “Add images”.

  4. Select “Gallery” to upload images from your Photos or “Camera” to take new photos of your products. You may upload up to 10 images.

  5. Insert the name of the product or service and add in other optional details such as price, description, link, and code.

  6. Tap on “Save”.

Create a WhatsApp catalogue from iPhone

  1. On your WhatsApp Business App, tap on “Settings” in the bottom right corner and go to “Business Tools” > “Catalog”.

  2. Select “Add new item” to add a new catalogue.

  3. Tap on + (the blue plus icon) or “Add new item”, then select “Add images”.

  4. Select “Choose Photo” to upload images from your phone or “Take Photo” to take new photos of your products. You may upload up to 10 images.

  5. Insert the name of the product or service and add in other optional details such as price, description, link, and code.

  6. Tap on “Save”.

Create a WhatsApp catalogue from Web and Desktop

  1. Open WhatsApp Web or the WhatsApp Business App on your desktop, tap on ⋮ (the three vertical dots) above your chat list, and select “Catalog”.

  2. Select “Add new item”.

  3. Click on “Add new images” and select up to 10 images to upload.

  4. Type in the name of the product or service and add in other optional details such as price, description, link, and code.

  5. Click on “ADD TO CATALOG” to add the product uploaded to your WhatsApp catalogue.

After completing the steps above, you’re halfway through reaching more potential customers. With a complete WhatsApp catalogue created, it’ll be a waste not to blast them out to your target audience; thus, the next step is to learn how to create a link for easy sharing!

WhatsApp catalogue link

Share a WhatsApp catalogue link from Android

  1. On the WhatsApp Business App, tap on ⋮ (the three vertical dots) at the top right corner for more options, then select “Settings” > “Business Tools” > “Catalog” to go to the Catalog Manager.

  2. On the top right corner, tap on the 🔗 link icon. 

  3. Choose one of the sharing options to send the WhatsApp catalogue link to others:

Sharing optionsColumn 2
Send link via WhatsApp BusinessThis is for you to send the catalogue link to someone else within the WhatsApp Business App
Copy LinkThis is for you to copy the link to share anywhere, including posting on social media
Share LinkThis is for you to share the catalogue via another platform such as email, social media or messaging app

*Links are auto-generated and cannot be customised.

Share a WhatsApp catalogue link from iPhone

  1. On your WhatsApp Business App, tap on “Settings” in the bottom right corner and go to “Business Tools” > “Catalog”.

  2. Tap on ⋯ (the three horizontal dots) for more options > “Share”.

  3. Copy the link to share the catalogue within WhatsApp Business or via other apps.

Share a WhatsApp catalogue link from Web and Desktop

  1. Open WhatsApp Web or the WhatsApp Business App on your desktop, tap on ⋮ (the three vertical dots) above your chat list, and select “Catalog”.

  2. Tap on the 🔗 link icon to copy the link and share your WhatsApp catalogue.

WhatsApp catalogue is the future of shopping in Malaysia

WhatsApp selling Malaysia

To attract customers, we would first need to think from the consumer’s perspective. When we want to buy something, we will explore our options, look up more information, and maybe ask for a bit of assistance before finally making the purchase. Most of the time, obstacles or hiccups along the way, for example, lack of details online or unresponsive customer support, will easily affect purchase decisions.

WhatsApp catalogue, as the future of shopping, maximises convenience and avoids the situation above. Other than uploading detailed product information, brand owners can easily hide specific items in the catalogue when the stocks run out. This means that the consumers will be able to access up-to-date information before placing the order right on WhatsApp. 

WhatsApp Business profile

From the shop button under your brand name on the WhatsApp Business profile, they can browse the catalogue and immediately add the items they want to their cart by tapping on + (the plus button). Once the items in the cart are confirmed, the customer can select “Send to Business” for you to receive their order. Some benefits of these shopping tools include:

  • Orders can be placed quickly and easily

  • Items can be purchased immediately after making enquiries on WhatsApp

  • Multiple items can be purchased at once

By rolling out these free, simple features, WhatsApp Business users can ease the shopping experience not only for young shoppers but also for the older generation. This is because most are already familiar with using chat apps to bond with friends and families. While these boomers can find it difficult to navigate through e-commerce websites, buying through social messaging apps like WhatsApp will be much easier for them. Since millennials and Gen Z will have no problem with shopping on all online platforms, making your e-commerce business available on WhatsApp Business will definitely help your business establish a stronger connection with shoppers of various age groups.

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Get started with SleekFlow to fully utilise your WhatsApp Business

SleekFlow WhatsApp

Hybrid shopping is the new trend. If you’re assuming that having an online store is enough, or worse, still solely relying on brick-and-mortar stores, it’ll be like wasting the free food at a buffet set up right outside your house. Business owners must be able to grab these opportunities to constantly expand and profit for the company. Choosing the right tools to advance the business is critical.

Now, don’t get it wrong, this does not mean that physical stores are not important. Making hybrid shopping convenient, or in other words, incorporating omnichannel selling, means selling on the many channels that your target audience will be on, is still crucial for the development of your business. This is why more companies are now utilising an all-in-one platform to manage omnichannel marketing to attract consumers.

SleekFlow, tailored to assist businesses across all popular channels, including WhatsApp, is a comprehensive solution for retail sales growth. Using O2O social commerce, the complete social order-to-payment ecosystem can be established for your brand. After exploring your variety of products on the WhatsApp catalogue, SleekFlow allows you to generate a simple payment link to be sent to the customers. They can then pay right away in the chat!

Payment flow

Since the free WhatsApp Business App is designed for SMEs, enterprises may desire more features such as: 

Discover the limitless potential of WhatsApp Business API by reading our ultimate guide.

I would recommend SleekFlow to companies which produce fast-moving consumer goods (FMCG) as they face a lot of customers every day. It also helps educational apps to communicate with kids and parents.

Tai Seng Yee

Executive Director, ZENXIN

See how ZENXIN Organic achieved optimal success with WhatsApp Business API on SleekFlow.

WhatsApp Business API interactive messages

As a premium solution, the WhatsApp Business API is the answer to all these extra functions listed above. It enables more customisation and personalisation for brands to maximise profits and scale business operations. Therefore, we urge you to go beyond the WhatsApp catalogue on the WhatsApp Business App to unlock more benefits and strike a breakthrough for your business!

Need help integrating WhatsApp Business API? Talk to our local experts in Malaysia and Singapore.

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