Maximise your Ramadan Marketing with WhatsApp Broadcasts
Ramadan is a significant period in Singapore and Malaysia, marked by increased consumer activity and unique engagement opportunities. In Malaysia, 63.5% of the population observes Ramadan, reflecting deep cultural and religious significance. Despite having a smaller Muslim demographic, Singapore also experiences heightened participation during this period, making it a prime marketing opportunity for businesses in the region.
Benefits of WhatsApp broadcasts during Ramadan
Ramadan presents a prime opportunity for businesses to boost sales, with e-commerce platforms experiencing a 27% increase in visits during this period. To capitalise on this surge, integrating chatbots into your marketing strategy can be highly effective, potentially enhancing sales by up to 67%.
Increased consumer spending: A study revealed that 84% of Malaysians plan to boost their expenditures during Ramadan, focusing on categories like food, fashion, and personal healthcare.
Flexible engagement hours: Due to altered daily routines, including late-night activities and early morning meals (suhoor), consumers are active at unconventional times. WhatsApp broadcasts allow businesses to connect during these peak periods, ensuring that messages are timely and relevant.
Direct and personal communication: Businesses can unite with the consumer in faith to send personalised messages, fostering a sense of connection and community. This direct approach can enhance brand loyalty and trust.
The best part? These campaigns can be automated, so once they are set up, your employees do not need to disrupt their Ramadan observances to engage your customers. Want to learn how to automate this? Read our blog on how you can boost Raya sales with automated campaigns.
Ramadan Broadcast Ideas for Your Business
WhatsApp broadcasts offer a powerful way to engage with customers during Ramadan. With high message open rates and a direct line of communication, businesses can build strong relationships while driving sales. Here are some effective broadcast ideas tailored for Ramadan:
1. Exclusive promotions and limited-time offers
Ramadan is a peak shopping season, with consumers actively seeking discounts and special deals. Use WhatsApp broadcasts to announce exclusive Ramadan discounts, flash sales, or bundle deals.
Example:
"Ramadan Mubarak! Enjoy 20% off all traditional wear for the festive season. Offer ends this Friday at midnight. Click here to shop now!"
2. Daily suhoor and Iftar reminders
With people adjusting their eating schedules for suhoor (pre-dawn meal) and iftar (breaking fast), timely reminders can be thoughtful and engaging. You can also include meal-planning tips, recipes, or, if you’re an F&B establishment, food delivery promotions.
Example:
"It’s almost time for suhoor! Stay energised for the day ahead with a nutritious meal. Need a quick meal? Order now with free delivery before 4:30 AM!"
3. Ramadan greetings and well-wishes
Sending warm Ramadan messages strengthens relationships with your customers. A simple greeting with a personalised touch can leave a lasting impression.
Example:
"Wishing you a blessed Ramadan filled with joy and reflection. May your fasting be smooth and your iftar be filled with delicious moments. 🌙✨"
4. Daily inspirational quotes and reflections
Share uplifting messages, Quranic verses, or motivational quotes to keep your audience engaged throughout Ramadan. This not only fosters a positive brand image but also positions your business as a source of meaningful content.
Example:
"‘When My servants ask about Me, I am near. I respond to the supplicant when he calls upon Me.’ (Quran 2:186) May this Ramadan bring you closer to peace and fulfillment. 🤲🌙"
5. Charity and community initiatives
Ramadan is a season of giving, and many customers actively seek ways to contribute. Promote your company’s charitable efforts or encourage donations by partnering with NGOs.
Example:
"This Ramadan, let’s give back together. For every purchase, we’ll donate 5% to local food banks to help those in need. Make your order count today!"
6. Pre-Hari Raya (Eid) shopping reminders
Many people shop for Eid outfits, decorations, and gifts as Ramadan progresses. Use broadcasts to remind customers to shop early and avoid last-minute stress.
Example:
"Eid is just around the corner! Get your perfect outfit before the rush. Limited stock available – shop now before it’s too late!"
By using WhatsApp broadcasts strategically, businesses can stay top-of-mind, provide value, and create a meaningful connection with customers during Ramadan.
How Bulan Bintang uses SleekFlow for broadcasts during Ramadan
Bulan Bintang, the leading modest wear brand in Malaysia, has perfected the art of building anticipation and driving conversions through a structured, multi-phase WhatsApp broadcast strategy during Ramadan.
Instead of relying on a single promotional push, they implement a phased approach, where each phase gradually builds excitement, deepens customer engagement, and fosters a sense of exclusivity. This works exceptionally well during festive peaks like Ramadan, where consumers are already primed to shop— the slow build-up of information and excitement ensures they remain attentive and emotionally invested throughout the season. By the time the official launch happens, their audience isn’t just aware of the campaign—they’re eagerly waiting for it. This anticipation translates into immediate action, higher conversion rates, and greater word-of-mouth marketing.
Let’s look deeper at how Bulan Bintang executes this highly effective, multi-phase broadcast strategy with SleekFlow!
Phase 1: Capturing attention & growing the audience
Before launching the campaign, Bulan Bintang ensures customers save their number by offering exclusive updates on WhatsApp. This encourages customers to add the brand’s business WhatsApp number to their contacts to increase future message visibility and reduce the risk of messages being marked as spam. By positioning the updates as exclusive, customers feel they are receiving privileged information, increasing their engagement.
Message example:
"Hi, I’m Meri, the owner of Bulan Bintang. Save this number because I have exclusive Terrrrpaling Raya 2025 updates I won’t post anywhere else. Once you’ve saved it, reply DONE."
Phase 2: Teasing the campaign
Once they’ve built an audience, they send a teaser message to sustain interest. This message plays on curiosity and exclusivity, making recipients feel like insiders. The delay in revealing details creates anticipation, ensuring customers stay attentive to upcoming broadcasts.
Message example:
"Can you keep a secret? We’re preparing for Terrrrpaling Raya 2025! Soon, I’ll tell you how to join before we officially launch."
Phase 3: Building hype
As the campaign gains traction, Bulan Bintang reinforces excitement by recalling last year’s success. Referencing a previous successful campaign builds credibility and reassures customers that they are part of something significant. The hint at an upcoming exclusive reveal keeps them engaged, reinforcing the habit of checking for updates.
Message example:
"Remember the Terrrrpaling Raya hype last year? This year will be even better. For those receiving this message, I have a secret to share soon."
Phase 4: Driving urgency before launch
At the final stage, urgency is introduced with an exclusive pre-launch opportunity. The time-sensitive nature of the message encourages immediate action. Highlighting previous winners builds trust and makes the campaign feel more rewarding. The promise of early access creates a sense of exclusivity, making customers more likely to participate.
Message example:
"We’re launching Terrrrpaling Raya 2025 this Sunday! Join this live session now and be the first to grab the sticker and scan it. Last year, someone won a Bezza in the first week. Just 4 hours left—hurry!"
Achieve success with your WhatsApp broadcasts this Ramadan with SleekFlow
Festive seasons like Ramadan present the best opportunity for businesses to connect with customers, build brand loyalty, and drive sales. If you’re not using WhatsApp marketing during festive peaks like Ramadan, you’re missing out on a highly receptive audience and risk falling behind competitors who are actively reaching their customers through direct and personalised communication.
The best time to start a WhatsApp broadcast campaign is now. By beginning early, you’ll have more time to grow your contact list, segment your audience, and refine your messaging to ensure maximum impact. And if you're unsure how to optimise your campaigns, our dedicated customer success team is ready to guide you, ensuring you reach the right customers at the right time.
Make the most of every seasonal sales opportunity.
Book your personalised demo with SleekFlow today and unlock more conversions through conversations
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