How retail businesses can increase Raya sales with automated Ramadan marketing campaigns: examples from big brands
As the holy month of Ramadan approaches, retail businesses are presented with a unique opportunity to significantly augment their Raya sales. This period, characterized by fasting, reflection, and community, heralds a time when consumer spending surges, especially in the realms of food, apparel, and gifts.
Take advantage of this purchasing rush with a strategic Ramadan marketing strategy and Ramadan promotion ideas today!
The Ramadan retail rush: understanding Raya shoppers in 2024
During Ramadan, shopping activity intensifies as individuals prepare for the end-of-month Eid al-Fitr celebrations. 84% of shoppers in research by Grab plan to increase their spending during Ramadan, specifically on food and beverage, fashion and apparel, and personal care products.
By planning early Ramadan campaigns that leverage data insights and tailored strategies, brands can enrich their customers’ celebrations with engaging communication that serves personalised experiences. This approach not only captures attention but also builds lasting connections with both existing and new audiences,” said Hassan Alsagoff, Head of Marketing, Grab Malaysia
Since Ramadan is a critical period for retailers to capture increased consumer interest, brands must learn to use ad automation in Ramadan advertising campaigns to meet customers' rising demands.
However, having Ramadan marketing automation for campaigns is not enough. The real challenge lies in effectively engaging with customers who are overwhelmed with choices and messages. To solve this, brands must explore solutions and make adaptations; for example, transform Ramadan marketing efforts from generic blasts to personalized conversations.
Businesses that expand their spending in media investment achieved a 17% growth in incremental sales.
Need more guidance? Check out the 5 essential tips to boost sales for Ramadan.
Ramadan marketing campaign examples from popular brands in Malaysia
As one of the countries that celebrate Ramadan and Raya at large, Malaysia's retail landscape buzzes with innovative Ramadan marketing strategies for capturing leads and boosting sales. Explore and level up with these successful Ramadan marketing campaign examples from some big brands in Malaysia:
Bulan Bintang automates marketing campaign #TerrrrpalingRaya giveaway
Bulan Bintang, a renowned fashion retailer, has ingeniously automated its marketing campaign with the launch of the #TerrrrpalingRaya giveaway. All the customers need to do is buy, tear the coupon, scan the code, and win a prize.
With active participation from Ramadan customers, Bulan Bintang anticipates a large volume of incoming enquiries about the prize. Utilising SleekFlow’s Flow Builder, Bulan Bintang manages these customers with an automated flow, assigning the customers to a specific team, and adding the label “Terrrrpaling Raya” to segment these customers into a group.
Simultaneously, an instant reply will be generated and sent to the customer. With the tap of a button, the customer will then receive additional info about the status of their gift or voucher.
In this exclusive Raya giveaway, Bulan Bintang has successfully targeted these fashion-forward customers and yielded advantages including:
Organised flow to guide customers with clear directions
Free-entry point conversations with WhatsApp QR codes
Increased engagement with WhatsApp interactive buttons
Efficient allocation of manpower for their customer support team
Better customer relationships and loyalty with personalised messages
SleekFlow Flow Builder has helped reduce manual work for our automated Ramadan marketing campaign. We can automatically assign the customer chat to a specific team and organise the workflows efficiently.
Ikmal Hakim
Customer Relations Manager at Bulan Bintang
Natural Signature blasts Raya #NSJomRaya promotional messages to customers to boost sales
Natural Signature, a popular local furniture brand, has embraced the power of direct communication by blasting Hari Raya promotional messages to its extensive customer base.
Through carefully crafted WhatsApp messages, the brand shares a special Ramadan campaign, #NSJomRaya, encouraging customers to visit their showrooms, take a photo, and stand a chance to win a Grand Prize of RM888 e-voucher and 3 Consolation Prizes of RM88 e-vouchers. The automated messages of this time-sensitive campaign were sent at optimal times and targeted at specific customers to ensure maximum reach and impact.
As customers receive these attractive promotions, they can click on the CTA button and get redirected to the website to learn more. As a result, Natural Signature sees a marked increase in website traffic and engagement, proving the efficacy of targeted, automated marketing campaigns during the festive season.
SleekFlow's omnichannel inbox has revolutionised our internal communication flow. Now, whenever a message lands in our inbox, all our customer service team members receive instant notifications simultaneously. When there’s a need for team members to reply concurrently, they can discuss in the customer chat without switching platforms, significantly reducing customer wait times.
Victor Gan
Marketing Director, Natural Signature
Explore how Natural Signature acquires 5X WhatsApp contacts and achieves a 70% read rate with a complete WhatsApp strategy.
Mudah.my broadcasts WhatsApp messages for Raya Auto Meriah sale
Mudah.my, Malaysia's largest recommerce online marketplace, taps into the effectiveness of WhatsApp messaging to broadcast its Raya Auto Meriah sale. This campaign targets automotive enthusiasts with personalised messages about special deals on cars, motorcycles, and accessories just in time for the Eid holiday.
Mudah.my scheduled these broadcast messages to be blasted to customers at optimal times for high engagement. With over 100 replies for the broadcast message, their customer support team can easily reply in the all-in-one SleekFlow Inbox and collaborate on the conversations when required. The campaign's success is underscored by an uptick in enquiries and leads, demonstrating the potential of integrating automated WhatsApp messaging into comprehensive Ramadan marketing strategies.
Using interactive message features like chat buttons and list messages on the WhatsApp Business API has increased our reply rate for broadcasts by at least 30%
Sher Mei
User Success Manager at Mudah.my
See how Mudah.my empowers SleekFlow marketing solutions for their campaigns.
Uncover inspiring customer stories. Read now!
Don't take our word for it! See what our satisfied customers have said about us.
Share Article
