WhatsApp marketing campaigns for your business
Whatsapp has about 200 million users in Southeast Asia and is the preferred messaging platform in Singapore, Malaysia, and Indonesia. When you combine that with a 98% open rate, businesses would be hard-pressed to find a better marketing channel in the region. In this guide, we’ll explore WhatsApp marketing campaigns—what they are, how they work, and the strategies that drive actual results.
What is a WhatsApp marketing campaign?
A WhatsApp marketing campaign is a targeted messaging strategy that businesses use to reach customers through WhatsApp. It involves sending promotional messages, updates, or automated responses to engage audiences, drive sales, or improve customer relationships.
Depending on the business goal, these campaigns can be one-time broadcasts, automated workflows, or interactive conversations. Below are some common examples of WhatsApp marketing campaigns:
Promotional campaigns and product launches
Abandoned cart recovery and retargeting
Event or webinar reminders
Customer support automation
Loyalty programs and engagement
How it works:
Businesses use WhatsApp Business API or the WhatsApp Business App to send messages.
Messages include text, images, videos, product catalogues, and interactive buttons.
Campaigns can be manual (broadcasts) or automated (chatbots, scheduled messages, drip campaigns).
Businesses can track engagement and measure their WhatsApp ROI through read rates, replies, and conversions to optimise future campaigns.
Tips for running an effective WhatsApp marketing campaign
1. Use WhatsApp Business API for scalability
For businesses, the WhatsApp Business API is essential. Unlike the free WhatsApp Business app, it allows:
Mass messaging without getting flagged
Multi-user access for sales and support teams
Advanced automation and CRM integrations
SleekFlow’s WhatsApp Business API streamlines customer interactions while ensuring compliance with Meta’s policies.
2. Build a quality opt-in list
WhatsApp marketing requires customer consent. To build a strong subscriber base, brands can:
Embed WhatsApp QR codes on their website and packaging
Use click-to-WhatsApp ads to capture leads from Facebook and Instagram
Collect numbers through lead forms and chatbots
3. Personalise your messaging
Avoid generic messages. Customers respond better to personalised and contextual communication. SleekFlow helps segment users based on:
Purchase history
Engagement behavior
Preferred product categories
4. Automate without losing the human touch
A well-designed chatbot can answer FAQs, qualify leads, and follow up automatically. However, it’s crucial to transition to human agents seamlessly when needed.
5. Use interactive features for higher engagement
WhatsApp supports:
CTA buttons (e.g., "Shop Now", "Book an Appointment")
Product catalogues for direct browsing
In-chat payment links for seamless checkout
6. Measure and optimise your campaigns
Tracking key metrics helps refine your strategy. Important KPIs include:
Open rate
Click-through rate
Conversion rate
SleekFlow’s Analytics Dashboard provides real-time insights into engagement, conversions, and revenue impact.
How to use SleekFlow to enhance your WhatsApp marketing campaigns
SleekFlow goes beyond being a WhatApp Business API platform. It is an omnichannel conversational AI suite designed to help businesses scale their sales, marketing, and customer engagement efforts.
Using SleekFlow through the marketing funnel
Rather than just sending messages, an effective WhatsApp marketing strategy guides potential customers through a structured marketing funnel—from awareness to conversion and long-term loyalty.
The marketing funnel represents the different stages a customer goes through before purchasing. It starts with awareness, where potential customers first learn about your brand, and moves to interest and consideration, where they evaluate their options. Then comes conversion, where they decide to buy, followed by retention, where businesses nurture relationships to encourage repeat purchases.
SleekFlow seamlessly supports each stage of this journey, ensuring that brands can attract, engage, and convert customers with strategic messaging and automation. Here’s how:
For awareness: Click-to-WhatsApp (CTWA) ads
At the top of the funnel, it's all about attracting potential customers. SleekFlow integrates with Click-to-WhatsApp ads, allowing you to:
Run targeted Facebook and Instagram ads that direct users to WhatsApp with a single click.
Automatically start conversations with prospects through chatbots or live agents.
Capture first-party data for future retargeting.
For interest: WhatsApp broadcast messages
Once potential customers are aware of your brand, the next step is nurturing interest. You can do this with WhatsApp broadcasts, allowing you to:
Send personalised promotions, product updates, and educational content to segmented audiences.
Leverage high open rates (98%) to ensure key messages reach customers.
Use interactive elements like images, videos, and buttons to keep users engaged.
For consideration: retargeted WhatsApp campaigns
At this stage, prospects are evaluating their options. Re-engage potential buyers by using:
Automated WhatsApp follow-ups for abandoned carts, enquiries, or previous engagements.
Personalised offers based on browsing and purchase history.
Human agents to offer instant support and encourage customers to ask questions.
For conversions: checkout buttons and CTAs
Driving sales is seamless with SleekFlow. You can facilitate your customer’s check-out process with:
In-message CTAs and checkout links to reduce friction in the buying process.
eCommerce integration with platforms like Shopify to send cart reminders and payment links.
Automated purchase confirmations and order updates, enhancing the customer experience.
For retention: loyalty programme messages
Customer relationships don’t end at checkout. SleekFlow helps brands maintain engagement and boost retention through:
Personalised loyalty rewards and VIP offers via WhatsApp.
Automated reminders for membership renewals, repeat purchases, and referrals.
Interactive surveys and feedback collection to improve service and drive long-term customer loyalty.
Best WhatsApp marketing campaign examples from SleekFlow clients
Pristine Aroma’s personalised broadcasts
Pristine Aroma, a leading home fragrance brand in Singapore, uses WhatsApp broadcasts to deliver targeted discount codes to specific customer segments during key sales events. This tailored messaging strategy has strengthened customer connections while driving higher conversions.
During the 9.9 sale campaign in Singapore, their WhatsApp broadcast offering a 20% discount code resulted in an 18% conversion rate and a 13X ROI. UTM tracking revealed a 56% open rate and a 16% click-through rate, highlighting the effectiveness of personalised engagement in boosting sales.
GyuSan’s opt-in campaign
GyuSan, a well-known wagyu dining spot, successfully built an engaged WhatsApp subscriber base by actively encouraging past customers to opt in for dining promotions. By targeting only those who opted in, they ensured that future broadcasts reached genuinely interested diners, maximising engagement and marketing efficiency.
Mudah.my’s customer surveys
Mudah.my, Malaysia’s biggest car marketplace, automates WhatsApp follow-ups to efficiently collect customer feedback. This allows Mudah.my to continuously improve service quality and understand what customers value most. By gathering these insights, Mudah.my can also identify strengths and tailor future marketing strategies based on popular features, ultimately fostering stronger customer loyalty and trust.
Achieve success in WhatsApp marketing with SleekFlow
A successful WhatsApp marketing campaign is more than just sending bulk WhatsApp messages—it's about delivering the right message to the right audience at the right time. With WhatsApp’s unmatched open rates and real-time communication, brands that use the right tools can scale their WhatsApp marketing seamlessly and transform casual interactions into loyal customer relationships.
Go beyond messaging— engage and convert with WhatsApp
Book your personalised demo with SleekFlow today and let us show you the full marketing potential of WhatsApp
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