How Pest Killer increased operational efficiency and conversion rate by 16% with SleekFlow

Pest Killer is a leading pest control solutions provider based in Hong Kong, operating two distinctive brands. Pest Killer specializes in efficient and safe pest management solutions tailored to residential and commercial properties, while Cleaning Lab offers professional cleaning services, including post-renovation cleaning and advanced formaldehyde removal treatments for homes and businesses. Committed to delivering exceptional environmental management services, Pest Killer continuously leverages innovative technologies to enhance service quality and customer experience.

Operational challenges faced by Pest Killer during business expansion

1. Slow customer service response times

Due to high volumes of customer inquiries, especially after regular business hours and with limited staff availability, Pest Killer’s customer service team struggled to reply promptly to WhatsApp messages. These delayed responses often led potential customers to turn to competitors, negatively impacting conversion rates.

2. Inefficient management of customer data

Traditional manual data entry and synchronization between customer conversation management platform and internal systems increased operational workload, requiring additional staff hours to manage and update customer information.

3. High costs of internal and external communication

Communication inefficiencies between field technicians and customer service teams resulted in delays when sharing critical customer-specific information. This lack of timely communication disrupted service delivery, slowed workflows, and increased operational costs, negatively affecting customer satisfaction and service quality.

SleekFlow’s omnichannel AI solutions for Pest Killer

1. Centralized multi-channel inquiry management

SleekFlow consolidated customer inquiries from Pest Killer’s multiple platforms, including Facebook posts, Facebook Messenger, WhatsApp, Instagram, and live chat, allowing the team to efficiently manage all conversations within a single platform and app, significantly reducing the risk of missed messages and improving customer satisfaction.

2. Automate replies with Flow Builder for faster response times

Using SleekFlow’s Flow Builder, Pest Killer automates initial customer interactions by providing instant responses to customer inquiries and gathering key customer details, such as service preferences, before routing them to the appropriate human agent. With the automated workflow, Pest Killer can respond promptly even during off-hours or peak periods, significantly reducing drop-offs and improving conversions.

3. AI-enhanced customer service elevates customer experience

With SleekFlow AI, Pest Killer optimizes customer conversations by refining response tone, improving flow, and offering real-time language translation and error correction. SleekFlow AI also integrates with Pest Killer's internal knowledge base, enabling customer service agents to provide accurate, on-the-spot answers, which helps reduce back-office workload and improve overall efficiency.

4. Enhance team collaboration with a unified inbox

SleekFlow’s inbox collaborative tools, such as assigning conversations, adding collaborators, and using internal notes, allow Pest Killer’s field staff to instantly access customer chat histories and requirements without needing manual relay from the back-office team, thus greatly reducing internal communication overhead and enhancing service delivery. Additionally, team members have full customer profiles alongside chat histories, enabling more personalized and efficient service.

5. Automate lead management with Zapier integration

Pest Killer further streamlined their customer engagement process through Zapier integration, automating workflows during off-hours by:

• Triggering a chatbot to guide potential customers from WhatsApp to the company's website for online quotations.

• Sending automated WhatsApp confirmation messages after customers complete online quotations, seamlessly initiating further information collection.

• Automatically syncing customer data collected from online forms directly into SleekFlow, reducing manual data handling and ensuring accurate, timely follow-up.

During business hours, Pest Killer combines manual follow-up with automated WhatsApp chatbots, ensuring consistent and responsive customer interactions.

SleekFlow’s API integration ensures that customer data is seamlessly synced with Pest Killer’s internal systems, significantly improving overall operational efficiency.

Results & Benefits:

• Increased conversion rates: SleekFlow’s automated response system reduced quotation abandonment, increasing conversions by over 16%.
  

• Enhanced operational efficiency: API integration and workflow automation shortened data processing time, boosting overall operational efficiency by 23%.
  

• Improved team collaboration: Instant access to unified customer information improved internal communication, accelerating service delivery time by 22%.

If your business seeks a digital solution to boost operational efficiency and customer management, SleekFlow is your ideal partner.

Austin Chui

Operations Director

Conclusion

By leveraging SleekFlow’s automation, AI, and integrations, Pest Killer has improved customer service and streamlined operations, boosting efficiency and conversion rates. With automated interactions, optimized workflows, and real-time data sync, they now deliver faster, more personalized service while reducing operational costs.