700k YouTuber's gamified WhatsApp chatbot achieves 70% course inquiry rate

Tommy Leung, known as Mingjai, is a prominent Hong Kong YouTuber and entrepreneur dedicated to crafting clear, engaging history and travel content. With over 700K subscribers and 125 million video views, Ming Jai bridges the gap between intricate concepts and his audience. Beyond his YouTube career, he draws from over a decade of storytelling experience to help others share their voices effectively.

Challenges

In 2023, Ming Jai launched a storytelling course titled “億萬Youtube故事術” (How to Achieve Billions of Views on YouTube), aimed at digital citizens eager to start or scale a value-based YouTube channel. While the course's success highlighted a strong demand for storytelling education, Ming Jai and his team realized their connection with the audience felt distant. Many participants had questions and feedback, yet communication avenues were limited. Their reliance on email and one-way video explanations left little room for interaction.

Solutions

Ming Jai believes that “show, don’t tell” is one of the most important storytelling techniques for all forms of communication, whether for entertainment, education, or business. To walk the talk, he turned to SleekFlow to create a gamified chatbot that offered sneak peeks of course content and mini quizzes to engage viewers.

Successful marketing today blends storytelling with accessible channels, helping customers quickly find the right products. SleekFlow made this effortless with the WhatsApp Business Platform.

MingJai

Hong Kong renowned Youtuber

The team designed an automated WhatsApp journey using Flow Builder. Organic viewers could access the WhatsApp chatbot after watching his YouTube videos or by clicking through Meta’s ads. Viewers could then watch short course content videos and test their understanding by answering multiple-choice questions. After completing three mini-games, viewers were prompted to visit the course website to learn more about the offerings and pricing.

Quote: Storytelling is more about what the audience takes away than what we say. Our gamified WhatsApp chatbot ensures potential customers carry the course experience home.

MingJai

Hong Kong renowned Youtuber

The chatbot interaction qualified leads; each step completed indicated stronger intent. It also allowed Ming Jai’s team to gather essential contact information, such as names and entry points. With this established database, the team implemented a drip campaign to send a series of broadcast messages promoting early bird offers, official launch news, and reminders about seat availability to create a sense of urgency.

Caption: An overview of Ming Jai’s timely broadcast messages in the drip campaign, designed to keep their audience engaged and informed.

Results

With SleekFlow, the team responded immediately to audience inquiries, significantly improving over previous campaigns. The launch was remarkable, with 200 early bird seats filled within just two days. Over the course of two weeks, 57% of viewers who interacted with the chatbot completed all three games, and 70% expressed interest in the course.

Additionally, the team collected valuable feedback and inquiries through WhatsApp, gaining insights into audience interests and common confusions, which will help enhance their product for future ventures.