CRM stands for Customer Relationship Management. Via integrating information from different communication channels, it is able to give the business owners a complete and holistic view of each customer in real-time.
A well-developed CRM software can help businesses to combine all sales, marketing and customer service information into one central database, enhancing both efficiency and organizational structure. But with so many service providers to choose from, do you honestly know which one fits the best? No worries. Sleekflow hereby introduces the top 7 CRM tools including Salesforce, together with a detailed explanation of the differences between 3 types of CRM.
A CRM system is an all-in-one platform which allows businesses to manage leads, sales pipelines and onboard customers with less effort. Since the system is capable of streamlining the workflows and processes associated with sales, marketing, and customer support through automation, it is now widely considered as a better way to strengthen the external interactions and relationships with customers that drive success.
Able to record and retrieve all applicable customer data in one searchable platform, businesses can source information such as names, email addresses and social media activities instantly.
Able to break the customers down into smaller groups by genders, stages in the customer journey and more, businesses can therefore approach different subsets with customized messaging and offers.
Able to systematize the sales process by automating repetitive and manual tasks, hence, improving team efficiency and productivity.
|By Functions||Operational CRM|
|By Users||B2B CRM|
|By System Designs||Vertical CRM|
Maximize the effectiveness of sales, marketing and services through automation.
Examples: Sales Force Automation, Marketing Automation and Mobile Sales.
Customer information from both online and offline channels will be collected and saved in a Data Warehouse. Detailed reports regarding customer behaviours, satisfactions and further needs will then be generated, allowing business leaders to gain insights and make strategic decisions accordingly.
Examples: On-Line Analytical Processing, Data Mining
Facilitates sharing information across departments since every single interaction between a customer and a business can be tracked.
Examples: Banks manage sales networks, online bankings, mobile wallets and customer data with one single CRM software.
For companies that sell directly to the end customers
For companies that sell products and services to other companies, such as marketing agencies, vendors and manufacturers
Equipped with common industry workflows and processes, specially built for highly regulated businesses
Built to cater to unique business needs, ranging from bare-bones systems to more advanced, fully customizable platforms
It helps business owners to segment customers according to specific characteristics and behavioural patterns, so companies can market to each group effectively and appropriately.
One of the biggest fears of many is the departure of a well-connected employee will take the existing clients elsewhere, not only will it result in a lost business, but it can also cause unwanted competitions between employees, leading to a stressful and unproductive environment.
The modification of any CRM system is inexpensive, in other words, even with a low budget, it is still an ideal plan for better customer relationships management.
Timeliness in customer service is essential to keeping customers satisfied.
Examples include birthday discounts and order confirmation, making your customers feel more special.
According to Salesforce, the CRM system is sales-conducive.
This is how CRM helps to speed up the sales cycle. Moreover, CRM can take over most administrative duties, freeing workers up to focus on more valuable, high-impact deals in the pipeline.
Below are the core factors you ought to take into consideration:
If your answer to the first question is “yes”, you should invest in a CRM system that is low-cost, easy to use, customizable, integrable and with powerful backend support services.
When it comes to CRM selection, Deloitte Consulting suggested 3 basic requirements:
Apart from these guidelines, the following reminders can potentially assist you in making a more informed decision.
Example: Data synchronisation between ERP and CRM system
Example: Using only one software to interact with all customers regardless of the channel they contact you through
Given that the CRM system is supposed to streamline business processes, its basic functions should be able to help you fill in the gap without extra modification.
With advanced automatized backup policies and robust data recovery plans, a cloud-based CRM system can maintain top data encryption to protect your company and your clients.
Not only do they provide local support during and after the CRM implementation, but they also have the ability to fix bugs promptly.
An integrated omni-channel customer communication platform.
SleekFlow is now helping multiple companies to prioritize sales and marketing efforts when dealing with different customer groups. Whether you want to accelerate sales or streamline customer service, just get started with us for FREE! Feel free to visit our website or reach out to us directly, we are looking forward to bringing you the best solution.
Combine EDM, website, SEO, landing page, blog and social media management into one central platform.
All marketing tools and data are on one platform.
A one-stop solution for sales and marketing.
A deal-driven CRM and pipeline management solution.
If you wish to learn more about CRM, let’s explore how social CRM works!
SleekFlow is an Omni-Channel Social Commerce Platform that helps companies manage communication channels such as WhatsApp, Facebook Messenger, WeChat, Line, Live Chat, SMS and Email all in one place. Use smart routing rules and targeted campaign messages to streamline sales, customer support and marketing workflows while integrating with 2500+ tools including eCommerce platforms and payment gateways to automate the whole customer journey with ease.