How to do WhatsApp Marketing through broadcasting and bulk messages
According to Statista, almost 99% of Malaysians say WhatsApp is their preferred messaging app, compared to 40% who say Telegram is their preferred messaging app.
With millions of active users, WhatsApp provides an immediate and convenient way for businesses to connect with their target audience. It is quick, easy to use, and reaches a large number of people. You can blast messages in bulk to all of your contacts or target market.
Plus, there are a variety of add-ons and integrations that you can use to make WhatsApp Marketing even more effective. So read on to learn more and get started today!
Why use WhatsApp as a marketing tool? Check out our essential guide to WhatsApp marketing.
Nowadays, almost everyone has a WhatsApp account. This is especially true in Malaysia, where the messaging app is widely used for personal and business communication. If you are looking to send bulk messages to your contacts in Malaysia, here is how to do it using WhatsApp.
Sending bulk WhatsApp messages to your targeted audience can be a great way to keep them updated on your business. There are two ways that you can do to send bulk WhatsApp Messages.
Want to know the latest social commerce trend in Malaysia? Check out our blog here.
WhatsApp Official Business Account
You can use the WhatsApp Business account to broadcast text messages to all of your customers at once, or blast messaging on WhatsApp. This could be a great way to keep them informed about new products, sales, or events. Here is how to bulk send messages using the 'New broadcast' and 'Labels' features.
You may carefully segment your clients and generate an endless number of Broadcast Lists by establishing a Broadcast List. However, each list should only have 256 persons on it.
You may send a message to up to 256 individuals at once by dividing your clients into lists, and the receivers will get a broadcast message that seems to be a private message from you directly in their chat log.
However, we highly advise against sending a huge number of messages simultaneously since this may cause your account to be banned. Go to the broadcast list, then to the new list and you can choose the client that you want to add.
Using labels is an excellent approach to categorizing your clients. The nice thing about WhatsApp labels is that you can use them to customize individual message bubbles, and therefore WhatsApp blast messaging defined group of customers.
Go to the more option on WhatsApp, then tap labels. Select the Label for which you wish to build a Broadcast List. To send a Broadcast to customers, go to More Options and choose Broadcast. Start drafting your message by selecting the green tick at the bottom right of the page.
Want to broadcast on WhatsApp Business App? Check out this step-by-step guide.
Do not get blocked - use the Official WhatsApp API
WhatsApp, the leading messaging app with over 1.5 billion active users, recently announced that it would be ending support for third-party apps. This means that if you are not using the Official WhatsApp API, your account may be blocked.
The fact is that several organizations overstepped the mark and downloaded a false WhatsApp Business from Google Play before the API was exposed, ostensibly in a rush and may be oblivious of the ramifications. Around 5,000 people are believed to have been duped.
After WhatsApp was alerted to the problem, they moved fast to have the Google Play Store remove the app, which, in part to being fake, had also been causing business damage. When it comes to enforcing its policies after consenting to them, WhatsApp does not hold back.
And, as anyone can see from the previous sentence, the ramifications are not insignificant. The WhatsApp API's policy on punishing non-official connections and the severity of the punishments are quite apparent.
Want to understand how WhatsApp Business API works? Check out our essential guide here.
The WhatsApp API may be used with platforms like SleekFlow with Shopify integration to make it faster and more efficient to post messages while also functioning as an interconnected Management System that handles difficult challenges like private data collecting.
SleekFlow allows you to see all of your clients' purchasing profiles in one place, including order information, past purchases, and more. A time-limited promo code will be activated automatically 24 hours after an empty cart alert rule has been set up.
This offer coupon sent to clients' WhatsApp chat seems to be more enticing than any of the adverts that appear on other websites.
Also consider the opportunities a WhatsApp blast software for messaging in bulk can bring to your internal teams, when reaching out to clients for different purposes.
Want to go beyond WhatsApp marketing? Check out our guide on omnichannel marketing strategies in Malaysia.
MyEG has just introduced a new feature that allows customers to compare and pay for vehicle insurance renewals using MYDC Wallet and receive a 10% discount. All MYEG customers are eligible for the deal, which they may now take advantage of by paying premiums using their MYDC Wallet.
Customers of MYEG may now quickly renew their automobile insurance through evaluation by MYEG and pay with MYDC Wallet to receive an additional 10% discount!
For this matter, MyEG utilizes WhatsApp Marketing to introduce the latest promotions to its clients in Malaysia. The promotional message can be directly sent to the clients via WhatsApp at a high open-rate score.
WhatsApp promotion message template ready for use
In Malaysia, you can imitate what MyEG has done to leverage WhatsApp Marketing when the business has new items or stock arrivals. Also, you can use it for sale offers and promotions. You may use some of the examples of promotional messages via WhatsApp described down below.
Here is a sneak peek at our newest [product title]!
You purchased, you left comments, and we listened.
We know how powerful our [other goods] were there with you, so we have combined the greatest aspects of every one of our products to make our brand-new [item name]!
Are you as enthusiastic as we are about the upcoming launch? Visit our website to learn more about them: [link]
Please do not hesitate to contact us if you do have any queries!
WhatsApp Marketing is going to be huge in Malaysia and will continue to grow. Companies are using WhatsApp API to communicate with their customers officially. WhatsApp blast softwares like SleekFlow can help you optimise your teams' time and converse with your customer faster.
SleekFlow is the best tool for WhatsApp Marketing because it offers an easy way to create automated messages, track replies, and measure results. You can set automated rules to assign conversations, send personalized engagement messages and develop chatbots that suit you the best. All these help streamline workflows and shorten response time, boosting productivity instantly.
One of our key findings is that people prefer to read messages on WhatsApp. After using SleekFlow, we observe a dramatic increase of 40% in open rates of our communications.
Head of Corporate Communications at AQUMON
Watch the latest episode of That’s Why I SleekFlow to learn how AQUMON, a leading FinTech company, utilizes our omnichannel platform to react faster and catch up with the speed.