How to do WhatsApp Marketing through broadcasting and bulk messages
7 in 10 Malaysians are more likely to do business with a company they can contact via messaging, that’s how big Whatsapp is right now for businesses, and why businesses should establish a presence on WhatsApp in 2025.
Surpassing 3 billion monthly active users, WhatsApp provides an immediate and convenient way for businesses to connect with their target audience. It is quick, easy to use, and reaches a large number of people. You can blast messages in bulk to all of your contacts or target market.
Plus, there are a variety of add-ons and integrations that you can use to make WhatsApp Marketing even more effective. Features like AI driven tools allow you to send broadcast messages and automate initial responses.
Want to know more about how Sleekflow's AI system handles complex business communications? Check out our breakdown on the technology that powered SleekFlow AI.
How to send bulk messages in Malaysia using WhatsApp
In Malaysia, almost everyone has a WhatsApp account, where the messaging app is widely used for personal and business communication. Sending bulk WhatsApp messages to your targeted audience can be a great way to keep them updated on your business. There are two ways that you can send bulk WhatsApp Messages.
Check this out if you want to know the latest social commerce trend in Malaysia!
WhatsApp Official Business Account
You can use the WhatsApp Business account to broadcast text messages to all of your customers at once, or blast messaging on WhatsApp. This could be a great way to keep them informed about new products, sales, or events. Here is how to bulk send messages using the 'New broadcast' and 'Labels' features.
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WhatsApp broadcast list features
You may segment your clients and generate an endless number of Broadcast Lists by establishing a Broadcast List. However, However, each list has a limit of only 256 persons on it.
You may send a message to up to 256 individuals at once by dividing your clients into lists, and the receivers will get a broadcast message that seems to be a private message from you directly in their chat log.
However, we highly advise against sending a huge number of messages simultaneously since this may cause your account to be banned. Go to the broadcast list, then to the new list and you can choose the client that you want to add.
Though Broadcast Lists on WhatsApp Business App can send a bulk number of messages and updates from your business, check out the Official WhatsApp Business Platform (API) for true bulk messaging. For the API, the risk of being banned is much lower.
Labels
Using labels is an excellent approach to categorizing your clients. The nice thing about WhatsApp labels is that you can use them to customize individual message bubbles, and therefore WhatsApp blast messaging defined groups of customers.
Go to the more option on WhatsApp, then tap labels. Select the Label for which you wish to build a Broadcast List. To send a Broadcast to customers, go to More Options and choose Broadcast. Start drafting your message by selecting the green tick at the bottom right of the page.
Check this out if you want to broadcast on WhatsApp Business App!
Do not get blocked - use the Official WhatsApp API
In 2025, only Meta- approved BSPs are safe to use for high-volume broadcasts. This meant that if you were not using the Official WhatsApp API, your account would be blocked.
The fact is that several organizations overstepped the mark and downloaded a false WhatsApp Business from Google Play before the API was exposed, ostensibly in a rush and may be oblivious of the ramifications. Around 5,000 people were believed to be duped.
After WhatsApp was alerted to the problem, they moved fast to remove the app in Google Play Store. When it comes to enforcing its policies after consenting to them, WhatsApp does not hold back.
And, as anyone can see from the previous sentence, the ramifications are not insignificant. The WhatsApp API's policy on punishing non-official connections and the severity of the punishments are quite apparent.
Read further if you want to understand how WhatsApp Business API works.
AI and Automation in WhatsApp marketing
The biggest game-changer in 2025? AI driven automation. With SleekFlow’s AgentFlow, businesses no longer need to rely on generic blasts or slow manual replies. Instead, every bulk campaign can be supported by instant, automated responses that keep leads engaged the moment they interact. AI also makes personalization at scale possible—drawing on customer data, purchase history, and behavioral insights to deliver messages that feel one-to-one rather than mass-produced.
AI also analyzes sentiment and intent, allowing businesses to fine-tune messaging on the spot. This blend of broadcasting and AI means WhatsApp now drives the entire funnel—from awareness to conversion and loyalty—without the usual manual effort.
Why SleekFlow is the best software for WhatsApp Blaster with Shopify integration
The WhatsApp API may be used with platforms like SleekFlow with Shopify integration to make it faster and more efficient to post messages while also functioning as an interconnected Management System that handles difficult challenges like private data collecting.
SleekFlow allows you to see all of your clients' purchasing profiles in one place, including order information, past purchases, and more. A time-limited promo code will be activated automatically 24 hours after an empty cart alert rule has been set up.
This offer coupon sent to clients' WhatsApp chat seems to be more enticing than any of the adverts that appear on other websites.
Also consider the opportunities a WhatsApp blast software for messaging in bulk can bring to your internal teams, when reaching out to clients for different purposes.
Want to go beyond WhatsApp marketing? Check out our guide on omnichannel marketing strategies in Malaysia.
Mudah.my utilises Whatsapp Broadcasts for marketplace business
Mudah.my uses SleekFlow’s comprehensive solution to integrate WhatsApp Business API into their online marketplace.
With an open platform, Mudah.my attracts a diverse consumer base, with merchants that advertise job vacancies on Mudah.my may require assistance in generating satisfactory outcomes for their listings.
The SleekFlow platform integrates the WhatsApp Broadcast feature to disseminate crucial messages to merchants, enlightening them on how to attain their objectives using these advertisements while educating them on the guidelines for ad creatives and the employment regulations in Malaysia.
WhatsApp promotion message template ready for use
In Malaysia, you can imitate what Mudah.my has done to leverage WhatsApp Marketing when sending key updates or sending information on sale offers and promotions. You may use some of the examples of promotional messages via WhatsApp described down below.
Here is a sneak peek at our newest [product title]!
You purchased, you left comments, and we listened.
We know how powerful our [other goods] were there with you, so we have combined the greatest aspects of every one of our products to make our brand-new [item name]!
Are you as enthusiastic as we are about the upcoming launch? Visit our website to learn more about them: [link]
Please do not hesitate to contact us if you do have any queries!
SleekFlow, the WhatsApp Marketing solution provider
WhatsApp Marketing has grown to play a huge part in Malaysia’s business and commerce communications. Companies are using WhatsApp API to communicate with their customers officially.
SleekFlow, as an official WhatsApp Business Solution Provider (BSP) assigned by Meta, is the best tool for WhatsApp Marketing because it offers an easy way to create automated messages, track replies, and automate follow-ups with AI. You can set automated rules to assign conversations, send personalized engagement messages and develop chatbots that suit you the best. All these help streamline workflows and shorten response time, boosting productivity instantly.
One of our key findings is that people prefer to read messages on WhatsApp. After using SleekFlow, we observe a dramatic increase of 40% in open rates of our communications.
Caroline York
Head of Corporate Communications at AQUMON
Watch the latest episode of That’s Why I SleekFlow to learn how AQUMON, a leading FinTech company, utilizes our omnichannel platform to react faster and catch up with the speed.
Want to outcompete your peers with SleekFlow's help?
Book your personalised demo with SleekFlow today and unlock the potential of seamless communication
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