WhatsApp Business API Pricing in UAE: Costs & Best Plans
While the WhatsApp Business App is still free to download, every WhatsApp Business API account has a fee charged per template message, and the pricing varies depending on the country.
WhatsApp Business API is the most powerful solution for businesses in the UAE looking to scale their customer communication. With features like multi-user access, automation, and CRM integration, the API is designed to enhance efficiency and customer engagement.
But how much does WhatsApp Business API cost in the UAE in 2025? This guide breaks down everything you need to know about WhatsApp API pricing, features, and the best plans for UAE businesses.
Introduction to the official WhatsApp Business API
WhatsApp has become an essential messaging tool in our daily lives, and if your UAE business is not taking advantage of this, you may be losing out on certain benefits that can bring your brand to the next level.
Besides the personal WhatsApp we use for messaging, WhatsApp offers two business-focused solutions: the WhatsApp Business App and the WhatsApp Business API (also known as the WhatsApp Business Platform).
Let's take a look at a simple comparison below.
The WhatsApp Business API unlocks powerful features that help businesses streamline messaging and drive sales. In contrast, the WhatsApp Business App is a simpler solution, best suited for small to medium-sized businesses with limited needs.
Get started today with SleekFlow’s WhatsApp Business API
Book a free demo to see how you can turn conversations to revenue with WhatsApp AI Agent.
Example: Emirates Airlines uses WhatsApp Business API for customer service
Emirates Airlines leverages its official WhatsApp Business account to enhance customer interactions. Beyond the blue tick verification on its profile, the airline uses automated responses to instantly address FAQs—anytime, anywhere. This allows their team to focus more on complex issues and manage frustrated or impatient customers more effectively.
The benefits of using WhatsApp Business API can be summarized below:
a verified WhatsApp Business profile: blue tick verification
chatbots and automated responses for FAQs
personalized broadcast messages
interactive messages with chat buttons
multiple logins
Learn how to create a WhatsApp Chatbot for your business in the UAE.
WhatsApp Business API Pricing in UAE (2025 Overview)
As of July 2025, the WhatsApp Business API operates on a template message-based pricing model, where businesses are charged per message template sent. For example, if you send one marketing message and one utility message to the same customer, you’ll be billed separately for each, as they fall under different categories.
What is a Template Messages?
Template Messages are pre-approved message templates for marketing messages or outbound notifications like delivery alerts and appointment reminders.
You must use a WhatsApp Template Message if more than 24 hours have elapsed since the user’s last response to you. Any other types of messages sent outside the 24-hour window will fail to reach the user.
For example, if you want your customer to receive this message:
Hi, Harry! Your Order Number: 20200120 has been dispatched. Thank you!
You will need to submit the following template:
Hi, {{1}}! Your Order Number: {{2}} has been dispatched. Thank you!
Hence, the first variable will be the customer name labeled as {{1}}, and the second variable will be the order number labeled as {{2}}.
For the most accurate and up-to-date information, businesses should consult the official WhatsApp Business Platform Pricing page or contact SleekFlow, and our team will be happy to create a tailored solution for your business needs with special prices.
New WhatsApp Business API pricing for the UAE (2025)
WhatsApp Pricing Calculator
If you want to estimate how much it would cost your business to have WhatsApp Business API, you can also calculate online your messaging cost using SleekFlow's WhatsApp pricing calculator! It is completely free of charge!
Calculate your WhatsApp Business messaging costs
WhatsApp Business API charges vary depending on the category. Estimate your monthly charges now!
Factors that affect the WhatsApp Business API pricing
If you are using WhatsApp Business API already, you should understand how everything works. However, with the new pricing model in place, there are a few factors that may affect your monthly spending on WhatsApp Business API.
1. Country/region
Meta's charges vary significantly based on the message category and the recipient's country code. This is a critical consideration for businesses with an international customer base.
Some countries also have a special authentication-international rate. If you send an authentication template to a user in one of these countries, the message is billed at this specific rate.
2. Volume of Template Messages
WhatsApp offers volume-based discounts for businesses that send a high volume of utility or authentication messages. As you send more messages, you unlock progressively lower rates through a tiered system.
This per-message price automatically decreases as you move into higher tiers within a calendar month, specifically for chargeable templates sent to a particular country. Upon reaching the next tier for a given market-category pair, your business unlocks the corresponding lower rate for messages sent within that new tier.
It's important to note that the lower rate only applies to messages sent within that specific tier. For example:
If Tier 1 (0-1,000 messages) costs $0.05 per message and Tier 2 (1,001-10,000) costs $0.03, you will pay $0.05 for each of your first 1,000 messages.
Beginning with your 1,001st message, the rate drops to $0.03 for all subsequent messages up to 10,000.
These tiers are calculated independently for each country and message category, and the count resets at the beginning of each calendar month.
For more details, check out the official volume tiers pricing here.
WhatsApp Business API provider pricing
SleekFlow, as the official WhatsApp Business Solution Provider (BSP), is one of the best options for businesses looking for WhatsApp solutions. Users in UAE will only need to pay a monthly fee of US $15 (~AE $55.09) for each hosted number to enjoy the latest benefits available on the WhatsApp Business Platform.
As SleekFlow uses the WhatsApp Cloud API hosted by Meta, it guarantees a much stabler connection and offers from 80 up to 500 MPS (messaging per second) for WhatsApp Broadcast. Also, the easy yet powerful onboarding process only requires 3 minutes before you start experiencing the advantages of having an official WhatsApp Business account.
Find out how to get started with WhatsApp Business API through SleekFlow.
Confidently allocate your WhatsApp marketing budget with Sleekflow
WhatsApp provides immense opportunities for customer interaction. By familiarizing yourself with WhatsApp pricing, you can create a more strategic and cost-effective approach to WhatsApp communications.
SleekFlow, as an official Meta Business partner, enables businesses to create personalized, seamless customer journeys across WhatsApp and other channels, all while helping you optimize your messaging costs.
Need help optimizing your WhatsApp strategy with AI-powered solutions? Talk to us to Learn how SleekFlow can help you scale your scale your business, and drive more conversion—while keeping your costs in check.
Want to outcompete your peers with SleekFlow's help?
Book your personalised demo with SleekFlow today and unlock the potential of seamless communication
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