40% increase in revenue driven by SleekFlow’s operational efficiency and intelligence.

30%

reduction in the team’s operational workload

40%

increase in revenue from monthly birthday campaigns

Founded in 2015 by Dr. Lucas Miranda, Clínica Lucas Miranda was created with a clear purpose: to bring together science, cutting-edge technology, and genuine care for people. From the very beginning, the clinic was built on solid values such as excellence, empathy, innovation, and attention to detail—pillars that have driven consistent, organic growth over the years.

What started in a compact space evolved into a high-standard clinic, with a large infrastructure, a multidisciplinary team, and an absolute focus on effective results and highly personalized care. With this growth came a new challenge: scaling digital patient interactions without compromising the patient experience.

The challenge: rigid technology for a complex operation

Before adopting SleekFlow, the clinic had already used more than four different platforms based on the official WhatsApp API. The issue was never adapting to Meta’s rules—the team was fully prepared for that.The real pain points were elsewhere:

Slow, unresponsive support
Lack of customization
Rigid tools that failed to keep up with the complexity of a medical clinic

These limitations led to frustration, rework, and loss of efficiency. The team had the structure and operational maturity, but the platforms simply did not evolve at the same pace.

The search for a definitive solution

After yet another vendor change—at one point operating two WhatsApp numbers simultaneously to reduce disruption—it became clear that it was time to choose a definitive solution.The clinic was looking for a platform that was:

Intuitive for the operations team
Well-organized for management
Flexible for integrations and strategic adjustments
Secure, with an official API

During this evaluation process (including support from ChatGPT), SleekFlow quickly stood out. After meetings and comparative analyses, the decision was clear.

What made the difference?

Ease of use for frontline agents
Organization and visibility for supervisors
Operational flexibility
Advanced features such as internal notes and open-field templates—capabilities not found in other official API solutions evaluated

How SleekFlow is used day to day

The clinic adopted SleekFlow to fully meet its operational needs.Today, the platform is used for:

Lead capture, qualification, and conversion
Omnichannel support with a single, unified message queue
Scheduling, confirmations, rescheduling, and cancellations
Ongoing patient relationship management
Maintaining a complete history of every interaction

All of this with greater organization, agility, and clarity for the team.

We use the platform both for lead capture, qualification, and conversion, as well as for ongoing patient engagement. All messages from social media and digital channels arrive in a single unified queue, bringing greater organization and agility.

Lawanda Rocha

Head of Marketing and Sales

The most valuable feature: internal notes

Among all features, one became indispensable: internal notes.They enable:

Management to monitor and intervene strategically in conversations
The operations team to align information without interrupting workflows
All context to be recorded directly in the patient’s interaction history

As a result, the clinic eliminated the need for parallel WhatsApp groups, reducing noise, rework, and information loss.

Internal notes are the most frequently used feature in our day-to-day operations. They allow management to monitor, supervise, provide feedback, and intervene strategically in conversations, while the operational team can clarify questions, request support, or align information with other departments without interrupting the workflow.

Lawanda Rocha

Head of Marketing and Sales

Tangible results

Adopting SleekFlow delivered direct business impact:

+40% revenue increase from broadcast campaigns targeting patients with birthdays that month
–30% reduction in operational workload, thanks to a chatbot that filters and qualifies leads before they reach human agents

Greater efficiency, less manual effort, and more focus on what truly matters: the patient.

Humanization preserved, technology as an ally

A common concern when adopting official APIs is losing the “human touch.” At Clínica Lucas Miranda, this concern was quickly addressed.With open templates and customizable messages, the team maintained a warm, approachable tone aligned with the clinic’s identity—even when starting from structured messages.Technology began to enhance the experience, not constrain it.

Advice for other companies

“Conversational engagement today is not a differentiator; it’s a basic necessity. And being efficient in this channel is an obligation.”

Lawanda Rocha

Head of Marketing and Sales

For the clinic, just a few minutes without WhatsApp represent direct revenue loss and hard-to-measure missed opportunities. That’s why choosing a reliable, flexible platform with fast support is not optional—it’s strategic.