Pasima maximizes lead generation with effective management via SleekFlow
Pasima is a startup focusing on the automotive marketplace, and they offer a concierge service in the form of a car assistant. This car assistant from Pasima will then help potential buyers get the right car.
Pasima aims to provide a safe and trusted experience for potential car buyers. As a startup, leads are one of its main objectives. However, this objective comes with a number of other challenges.
Pasima’s challenges in lead generation and management
Before using SleekFlow, Pasima encountered several challenges in managing and generating leads. The following are challenges they encountered:
1. No transparency for team collaboration
For each incoming lead, the sales team only had one communication channel, namely WhatsApp Business. Although all leads were on the same platform, the team had no idea which person should be in charge of serving the incoming leads.
Each incoming lead would be recorded in Excel, and the details would be passed to an assigned agent. The agent would then reach out to the potential client through personal WhatsApp. The entire process was rather manual, with no transparency on the progress or lead status. The agent also needed to keep following up with the leads multiple times, and repetitively updated to the internal team, making the process highly inefficient.
2. Lack of clear criteria for lead tracking and qualification
Since the sales team did not have enough information about the leads, they often had to spend a lot of time reiterating the same process to the potential customers. Without knowing the leads' backgrounds and needs, which advertisements they clicked on, and what they needed from Pasima, it was also difficult to find the right agent who could help with the customers’ specialized needs.
3. Difficult to find high-quality leads
As one of the main goals for the sales and marketing team, leads are highly valued by Pasima. To fuel their growth, Pasima needed to continuously look for new leads. However, their existing online advertisements with landing pages were not generating high quality leads. Realizing this challenge, they sought a solution to gather better leads and monitor their activities to improve future marketing strategies.
SleekFlow’s WhatsApp Business solution for the marketplace business
Pasima now uses a WhatsApp Business solution tailored by SleekFlow to increase the leads’ quality and manage them effectively.
1. Targeting quality leads with click to WhatsApp ads
To generate more leads, Pasima is now actively advertising with click to WhatsApp ads. With accurate targeting of audience groups, Pasima can be assured that only those who are truly interested in their product will reach out to their brand. They can also make use of the extended 72-hour free conversation window to minimize budget and increase ROI.
2. Smart routing to the sales and customer support agents
Smart routing allows Pasima to automatically direct conversations to either the sales team or the customer support team. If the potential client has questions about selling or buying cars, the chat will be redirected to the sales team. If they have complaints or need help, the customer support team can quickly attend to their needs, minimizing miscommunication between the teams.
3. Better team collaboration with a shared inbox
Pasima can now improve collaboration between teams with a shared inbox. Once the lead initiates a conversation with Pasima, the sales agent can access the conversation and work together to resolve inquiries as soon as possible. When required, Pasima can also add collaborators to the customer conversation to reply to customers simultaneously, ensuring accurate and prompt responses are provided.
With the complete customer profile right next to the chat, Pasima’s team can also reply to messages with clear insights on their background, lead source, product interests, and more.
4. Improved speed to lead with automation and structured CRM via labelling
For every running advertisement, Pasima has created an automation with a keyword trigger. These keyword triggers will ensure that the customers receive responses from Pasima instantly. It prevents customers from losing patience and going to competitors, increasing the likelihood of a closing sale.
In addition, Pasima’s sales team can efficiently manage all the incoming WhatsApp leads, as they are automatically assigned to an agent and labelled with structure. With a well-organized database, the team can then sort the customer groups in the dashboard.
About Pasima
Pasima understands that buying a car is a big commitment. With an automotive marketplace that offers concierge services, they’re dedicated to empowering customers to find the car they truly desire.
Pasima is an automotive marketplace startup which also provides concierge services. Their car assistant will be your best friend, ensuring that you buy the right car for your needs.
PUBLICATION DATE: Oct 23, 2024
