How to create perfect WhatsApp Advertising Messages and examples of what works
WhatsApp Advertising Messages are a great way to reach out to potential customers and build relationships with them. Creating perfect WhatsApp Advertising Messages involves understanding the customer’s needs, crafting an engaging message, and using creative visuals. It is important to keep in mind that the message should be concise, clear, and relevant.
To build successful WhatsApp Advertising Messages, you need to include messages that are personalized, use storytelling techniques, and contain call-to-action buttons. By following these tips you can create perfect WhatsApp Advertising Messages that will help you reach your desired goals.
What are WhatsApp advertising messages?
WhatsApp Advertising Messages are a form of WhatsApp marketing method that allows your business to communicate with customers directly through WhatsApp. This type of advertising is becoming increasingly popular due to its ability to reach customers quickly and effectively, as well as the fact that it can be customized for different target audiences.
With WhatsApp Advertising Messages, businesses can create personalized messages and send them out to their customers at any time, allowing them to keep in touch with their customers and build intimate relationships on a popular social messaging channel preferred by customers. This type of effective advertising also offers businesses the opportunity to track customer engagement levels and measure the success of their WhatsApp marketing campaigns.
Why use WhatsApp Advertising Messages?
WhatsApp Advertising Messages allow you to reach out to your target audience in a more direct and personal way than other traditional advertising methods. Compared to email, social messaging creates a space for a more intimate customer interaction. Since WhatsApp has over 2 billion users worldwide, most of your customers are probably already using the app.
Therefore, by using WhatsApp Advertising Messages, you can create messages tailored specifically for your target audience and send them directly to their phones. This allows you to get closer to potential customers, which could lead to increased sales and improved customer loyalty.
To summarize, here are several benefits of using WhatsApp Advertising Messages for businesses:
Wide reach: WhatsApp has over 2 billion active users worldwide, making it a powerful tool for businesses looking to reach a large audience.
High engagement: WhatsApp is an instant messaging platform with an open rate of over 90%, which means that messages are delivered in real-time and are likely to be read and acted upon quickly.
Cost-effective: Compared to traditional forms of advertising such as television, radio, and email, WhatsApp advertising is relatively inexpensive, making it accessible to businesses of all sizes.
Tips on crafting engaging WhatsApp Advertising Messages
To create engaging WhatsApp Advertising Messages, it is important that you follow these few tips:
Personalize messages: address your audience by their name and make the message relevant to their interests. Personalized messages have a higher chance of being opened and read.
Keep it brief: focus on the key benefits of your product or service and make sure your message is easy to read.
Use images and videos: visual content is more engaging than text-based messages, so include images or videos that showcase your product or service.
Include a call to action: encourage your audience to take action by including a clear call to action in your message, such as "Click here to learn more" or "Buy now."
Offer exclusive promotions: offer exclusive promotions or discounts to your WhatsApp subscribers to incentivize them to make a purchase.
Make it timely: send your messages at the right time, when your audience is most likely to be using WhatsApp and engaged with their phone. Use automated settings to schedule your WhatsApp messaging campaigns.
Test and refine: regularly test and refine your WhatsApp Advertising Messages to see what works best. Use data and analytics to determine which messages are performing well and make changes to improve their effectiveness.
See how LUBUDS Group, a dynamic F&B group in Hong Kong, used WhatsApp Advertising Messages to expand their customer base.
WhatsApp Advertising Messages samples
If you have no time to come up with the content for your WhatsApp Advertising Messages, here are some samples that can be used to reach out to your potential and existing customers.
1. Promotional offers
A clothing retailer could send a message offering a discount on a new collection. The message could include images of the new clothing items and a clear call to action, such as "Shop now and save 20%."
Option 1:
Hi {{first name}}! We’re happy to announce that our Spring Fashion series has been launched. We’re now offering a limited-time discount for the month of February. Shop now at www.fashiontime.com and save 20% on our latest collection!
Option 2:
Good day {{first name}}! Wait no more and make your day by shopping with us at www.fashiontime.com today. Use our promo code NEWFASH20 to enjoy 20% off our latest Spring collection. Limited to the first 100 customers only.
2. Product updates
A technology company could send a message announcing the release of a new product. The message could include images of the product, a brief description of its features, and a link to a product page for more information.
Option 1:
Hey {{firstname}}, a cutting-edge solution for logistics coming through! Make your life easier as you scale your business with automated workflows and flawless coordination. Learn more and schedule a demo with us today.
Option 2:
Hey {{firstname}}, the future of CRM is here. Combining WhatsApp integration with our robust features of lead management, sales tracking, and pipeline management with real-time data, your CRM can be stronger than ever. Start with our free trial now.
3. Appointment or service reminders
A car dealership could send a message reminding customers about the importance of regular oil changes and tire rotations, while a beauty salon can remind customers about their appointments.
Option 1:
Hey there, {{firstname}}! Here’s a gentle reminder of your upcoming service appointment on the 14th of February. Please confirm your appointment by replying to this message.
Option 2:
Good afternoon, {{firstname}}! A beautiful day is on its way! Your appointment with Forever Beauty is scheduled for tomorrow at 3 pm. Please confirm your attendance by clicking on the YES button.
4. Time-sensitive events
A ticket vendor could send a message announcing a limited-time sale on tickets for a popular concert or sporting event. The message could include a call to action to buy tickets before they sell out.
Option 1:
Yo {{firstname}}! It’s your last chance to save! Blackpink’s concert tickets are on sale now with 10% off. Limited time only. Get yours today!
Option 2:
FIFA World Cup tickets selling fast! 5% off for a limited time. Get yours before prices go up. Hurry!
5. Customer feedback
A restaurant could send a message asking customers to rate their recent dining experience. The message could include a link to a survey or a number to call to leave feedback.
Option 1:
Hi {{firstname}}! Thank you for dining with us. We'd love to hear about your experience. Please rate us on www.fiveseasons.com.
Option 2:
Hey {{firstname}}, did you enjoy your visit to Five Seasons Restaurant? We'd love to hear what you thought. Please take a moment to rate us on www.fiveseasons.com. Your opinions matter!
Remember to personalize the messages for your WhatsApp messaging campaigns to stand out from the crowd and make your customers feel valued.
Still copying and pasting each message to personalize customer experience? Try SleekFlow’s automated WhatsApp Broadcast today.
SleekFlow's chatbot turns automated responses into a 2-way conversation. It is much easier to build a one-on-one relationship on WhatsApp than other methods, such as SMS.
Joyce Tse
LUBUDS Group Assistant Marketing Manager
Start creating WhatsApp Advertising Messages on SleekFlow to increase conversions
Using WhatsApp Advertising Messages is an effective way for businesses to reach out to their customers and increase sales. Additionally, it can also be used for developing strong customer relationships by sending informative and interesting messages for better customer engagement.
On SleekFlow, you can tailor effective WhatsApp messaging campaigns to increase conversions with the easy-to-use tools on the WhatsApp Business API, creating personalized WhatsApp Advertising Messages for your target audience quickly and easily. You can also use the platform's analytics features to track the performance of your campaigns and make informed decisions about how best to reach your customers.
There are also a variety of features that can help you sell better and scale your business easily online:
An all-in-one omnichannel inbox to communicate with customers on their preferred channels, including WhatsApp, Instagram DM, Facebook Messenger, Telegram, and more
Automated workflows and chatbots to ease both your customers’ experience and your team members’ efficiency
A seamless shopping journey for your customers using in-chat payment links
CRM integrations for you to track the customer journey across channels right next to the chat box
Social CRM and customer segmentation for you to prioritize large clients and never miss out on messages again
More features are available for you to discover on SleekFlow. Start with the 3-min boarding for WhatsApp Business API now.
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