In Hong Kong, getting a private tutor after school is a general consensus, if not a must. In the last decade, it was not surprising to see many giant billboards featuring the popular tutors shining on the busy streets as if they were superstars or singers. The competition is indeed fierce up till now.
Recently, multiple online learning platforms have emerged. The downside of online teaching is the lack of face-to-face interactions. Parents and students might have a second thought about adopting this new learning mode.
Ronald, the founder of AfterSchool, has however proved the opposite. Within just two years, AfterSchool has become one of the largest online tutoring platforms in Hong Kong accumulating up to 50,000 registered users. The flexibility of online private tutorials has disrupted the industry, allowing students to learn anytime, anywhere.
To thrive in this crowded education industry, AfterSchool has taken up an innovative approach to engaging with its students and boosting their loyalty.