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Why should you integrate WhatsApp Business API into your business | WhatsApp Business API in Singapore

Guide & Tips
Why should you integrate WhatsApp Business API into your business | WhatsApp Business API in Singapore

With digitalization, our world grows more connected. Social media and chat platforms have made it easy for us to communicate with friends and family. Apart from having accessibility and availability to our loved ones at almost all times, such platforms have also extended to businesses, influencing the relationship between brands and customers. Gone are the days where consumers would visit a store or email brands for queries when this can be conveniently accomplished through the use of social messaging. 

This is a game-changer for many businesses, as we see more brands leveraging the use of messaging platforms. Currently, one of the more popular messaging platforms is WhatsApp Business API. In this article, we delve deep, exploring the benefits of WhatsApp integration in businesses and how to create a WhatsApp API for your business.

Some statistics about Singaporeans’ social and WhatsApp behavior

According to We are Social, in Singapore, 35% of product awareness is raised online, compared to only 5% over email. According to its 2017 annual study, the social media penetration in Singapore escalated from +9% to 83%. The trend is always increasing. The mobile usage penetration also skyrocketed from +0.2% to 82% which demonstrated the expanding importance of social for Singaporeans.

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Benefits of WhatsApp Business API      

Across SMEs and MNCs, WhatsApp Business API empowers communication with customers around the world, safely, securely and reliably. In fact, over 5 million businesses are actively connecting with customers on WhatsApp, with 80% bearing the opinion that it will help their business to grow.   

Enhanced communication with customers

Personalized marketing tactics that cater to the specific needs of modern consumers are on the rise and WhatsApp Business API bridges this gap. For businesses that have WhatsApp integration, customers can reach out to them directly and easily from their WhatsApp accounts. Customer support, online booking/orders, and overall consumer experience are streamlined with this integrated process. In addition, faster and smoother communication is made possible. Customers no longer have to go through call centers, customer support queues, and automated messages, which also reduces pressure on your support teams. 

Trusted interaction

When it comes to sensitive and personal data, customers expect brands to bear the responsibility of safeguarding such information. Fortunately, WhatsApp Business API prioritizes privacy and security. Built-in end-to-end encryption prevents any messages, photos, videos, voice messages, documents, and calls from falling into the wrong hands. When customers message a WhatsApp business account, the message is delivered securely to the destination chosen by the business. 

WhatsApp thought leadership

WhatsApp is the biggest messaging platform in the world with over 2 billion active users and 87% of Singaporeans use WhatsApp every day for both personal and business use! This number demonstrates their thought leadership and the trust users have in WhatsApp. As more businesses leverage WhatsApp Business API, WhatsApp also develops the skills and expertise required to deliver quality service to brands. By using a platform that customers are already familiar with, brands are able to reach them quickly, thus, enhancing customer satisfaction and overall brand perception. 

Check out how top brands in Malaysia use WhatsApp to up their social commerce game.

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How to create a WhatsApp Business Account

No doubt, WhatsApp Business API brings many advantages to businesses. However, you need to have your WhatsApp Business account set up first. This then begets the question – How do you create a WhatsApp business account? We’ve broken it down into 3 easy steps! 

Step 1: Register

Download the WhatsApp Business app from Google Play Store or the Apple App Store and register your number. Registration is completed after you key in your 6-digit code sent to you via SMS or phone call. After which, contacts can be added to your WhatsApp Business App from your contacts.

Step 2: Create your business account

To create your business account, fill out your business name, category and profile picture. You should also build your business profile by including essential business information such as your business address, description, opening hours and more.

Step 3: WhatsApp API

Now that you have your business profile set up, you can authenticate yourself with the WhatsApp API client. All you have to do is to get a token to access the service. With that, you are well on your way to reaping the benefits of WhatsApp integration!

How can SleekFlow Help

Learning how to manage your own WhatsApp Business API account can be challenging, especially if you are doing it for the very first time. Moreover, as messaging platforms continue to grow in popularity, it is inevitable that businesses will have to manage multiple chat platforms to remain relevant and thrive in this landscape. As an omnichannel platform, SleekFlow can streamline your workflow and turn every conversation into a conversion with a myriad of channels and tools to help you sell, support and reach customers better.

Learn more about how PSB Academy in Singapore incorporates WhatsApp through SleekFlow to drive conversions.

SleekFlow interface Mock Up

Merge multiple channels to streamline work processes

With the powerful inbox on SleekFlow, businesses can gather channels such as WhatsApp, Facebook Messenger and Instagram into one place for easier management. Multiple users can log in to the same account simultaneously to view all chats and collaborate seamlessly. Businesses can even set up their own chatbot to react to messages without delay.

I would recommend SleekFlow to companies which produce fast-moving consumer goods (FMCG) as they face a lot of customers every day. It also helps educational apps to communicate with kids and parents.

Tai Seng Yee

Executive Director, ZENXIN

Check out ZENXIN, an award-winning organic produce retailer accelerates its digital transformation with the help of SleekFlow.

Connect to your Shopify Store to recover abandoned carts

The magic does not stop here. SleekFlow allows businesses to connect their account to their Shopify store so that they can have purchase history and order status shown alongside the chat room. Besides that, businesses can set automated rules to send out abandoned cart reminders and order status updates. And this is just the beginning. As more new features are on their way, SleekFlow will be the door to numerous possibilities.

Get started on your WhatsApp Business API journey with us today! With a range of different WhatsApp Business API pricing packages available, scaling to every business.

SleekFlow’s localized experts are now in Singapore. Want to know more?

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