How to set up a WhatsApp Business account in the UAE
Instant messaging apps, especially WhatsApp, have become the go-to communication tool for internet users in the UAE. According to Statista, WhatsApp tops the list of the most used mobile messaging platforms, outpacing both Facebook Messenger and WeChat.
For businesses in the UAE aiming to enhance customer engagement, having an official presence on WhatsApp is essential. We've previously discussed the benefits of the free WhatsApp Business App, the features of WhatsApp Business API, and tips for utilizing its multi-user function.
Now, we're returning to the basics with a comprehensive, step-by-step guide to setting up your own WhatsApp Business account.
Ready to begin?
If you're interested in setting up a WhatsApp Business API account instead, check out our detailed guide here.
Types of WhatsApp Business accounts
In the UAE, there are three types of WhatsApp Business accounts that you can choose from to suit your business needs:
1. Free WhatsApp Business App
Most businesses in the UAE are familiar with this option. Tailored for small to medium enterprises (SMEs), the free WhatsApp Business App offers essential features. It allows you to create a basic business profile displaying your business name, operating hours, and product catalogs, along with simple tools like limited quick replies. This app is ideal for small businesses looking to establish a straightforward communication channel with customers.
2. Official WhatsApp Business API / WhatsApp Business Platform
For larger businesses in the UAE looking to scale, the Official WhatsApp Business API, also known as the WhatsApp Business Platform, is a paid solution that offers advanced features and capabilities through the WhatsApp Official Business Account (OBA). Some of the key benefits include:
1,000 free conversations per WhatsApp Business Account (WABA) each month
Your business name is displayed instead of your phone number, even if the customer hasn't saved your contact
Green tick verification to enhance your business's credibility
Ability to send broadcast messages without the risk of being blocked
Interactive buttons in chat messages for seamless customer interactions
Multiple logins for team members to manage conversations simultaneously
Integration of chatbots and automation to streamline operations
Payment link option directly in WhatsApp chats
These features, along with many more customizable options, allow businesses in the UAE to efficiently manage customer communications and enhance their digital presence.
For more details, check out our quick guide on the advantages of WhatsApp Business API.
WhatsApp Official Business Accounts (OBA)
When it comes to WhatsApp Official Business Accounts (OBA), businesses in the UAE have two main options: the WhatsApp On-Premise API and the WhatsApp Cloud API. Both options offer similar features, but the key differences are found in their backend setups:
For either of the options mentioned above, whether you opt for the WhatsApp On-Premise API or the WhatsApp Cloud API, businesses in the UAE have the flexibility to choose how they implement their WhatsApp Official Business Account (OBA).
Understanding third-party WhatsApp Business API
For businesses in the UAE seeking a more budget-friendly option, third-party WhatsApp Business APIs might seem like an attractive choice. However, it's important to be aware of the potential drawbacks:
Connectivity Issues: These third-party solutions often require your phone to be constantly connected to Wi-Fi. If the connection is unstable or drops, your business could miss important customer messages or fail to send responses, impacting your customer service and communication.
Risk of Account Blocking: Using third-party APIs to broadcast messages carries a higher risk of being blocked by customers. If WhatsApp detects suspicious activity or violations of their terms, your business account could be banned. In the event of a ban, you might lose access to your WhatsApp Business account and phone number if your appeal to unblock is unsuccessful.
Please note: As of June 2022, Chat API services have been discontinued due to Meta's policy changes. For a more reliable and compliant solution, consider applying for the official WhatsApp Business API.
How do you start using the WhatsApp Business App in the UAE?
To set up a WhatsApp Business account for your business, follow these steps:
Download the WhatsApp Business App from the Apple App Store or Google Play Store.
Tap the WhatsApp Business icon on your home screen to open the app.
Review and accept the WhatsApp Business Terms of Service by tapping “Agree.”
Select the UAE as your region, then enter your phone number in the international format.
Choose to verify your number via SMS or a phone call, and enter the 6-digit code you receive.
Allow access to your contacts and photos so that your phone’s address book is automatically synced with the app.
Enter your business name, select a business category, and upload a profile picture to set up your account.
Navigate to “Explore” > “Business Profile” to fill in key business details such as your address, website, description, and operating hours.
That’s it! You’re now ready to start sending messages and engaging with your customers.
How do you get started with the official WhatsApp Business API?
1. Complete the request form
Visit https://app.sleekflow.io/request-whatsapp and fill out the request form. You can use the table below as a guide to help you gather the necessary information.
SleekFlow will begin processing your application right away, and your request for approval will be submitted. The entire process typically takes about 2 to 3 weeks.
2. Utilize SleekFlow with the WhatsApp Business API
Once your application is approved, your team can immediately start using the SleekFlow web and mobile apps to manage WhatsApp communications simultaneously.
Wanna apply for it on your own instead? Check out the detailed guide here.
Understanding the regulations of WhatsApp in the UAE
In the UAE, including Dubai, WhatsApp is subject to specific regulations primarily concerning its Voice over Internet Protocol (VoIP) services. While you can freely use WhatsApp for text messaging, sharing images, videos, and audio messages, the use of voice and video calls via WhatsApp is banned.
This restriction is part of the UAE's broader regulatory framework aimed at controlling VoIP services due to security and economic reasons. The Telecommunications and Digital Government Regulatory Authority (TDRA) oversees these regulations.
The ban on WhatsApp calls is intended to protect national security by preventing the misuse of encrypted communication channels. Additionally, it supports the local telecommunications industry by ensuring that only licensed providers can offer such services, often through paid alternatives like BOTIM, C'ME, and others, which are approved by the government.
Benefits of using WhatsApp Business account in the UAE
For businesses in the UAE, WhatsApp Business is a powerful tool for strengthening customer relationships, automating processes, and delivering personalized experiences. Here are the key benefits for businesses in the UAE using WhatsApp Business in the UAE.
1. Establishing credibility with verified business profiles
Using a WhatsApp Business account allows businesses in the UAE to gain customer trust through verified business profiles. This verification gives customers confidence that they are interacting with an authentic and legitimate business, enhancing brand credibility and fostering stronger customer relationships.
2. Maximizing engagement during local events and holidays
WhatsApp Business is an excellent tool for engaging with customers during key local events and holidays in the UAE. By leveraging the platform during these periods, businesses can send timely, relevant messages that resonate with the local culture, thereby boosting engagement and driving sales.
3. Tailored customer interactions with personalized messaging
WhatsApp Business allows for personalized customer interactions, enabling businesses to send targeted broadcasts that cater to specific customer segments. This tailored approach ensures that customers receive messages that are relevant to their interests, improving the overall customer experience and increasing the likelihood of conversions.
4. Seamless customer management with Integrated CRM tools
Integrating WhatsApp Business with Customer Relationship Management (CRM) tools helps businesses in the UAE manage customer interactions more efficiently. This integration allows for a seamless flow of information, enabling businesses to track customer behavior, manage inquiries, and provide a more personalized service.
5. Streamlined operations with automated responses and more
Automating responses on WhatsApp Business can significantly enhance customer service by providing instant replies to common queries. In addition, businesses can automate appointment reminders, order confirmations, and follow-up messages, reducing the workload on customer service teams while maintaining a high level of customer satisfaction.
How to Get Started with a Third-Party WhatsApp Business API*
If you're pressed for time, a third-party solution might be worth considering. However, keep in mind that this option may offer less stability when it comes to customer engagement. On the plus side, the setup process is incredibly simple!
Just scan the QR code on SleekFlow to quickly link your Business WhatsApp account to the platform, and you can start using it almost immediately.
*Please note: As of June 2022, the Chat API (third-party WhatsApp Business API) is no longer available due to Meta's policy change. For more information on applying for the official WhatsApp Business API, refer to the section above.
1. Connect Your WhatsApp Account to SleekFlow
To begin, ensure you have the WhatsApp or WhatsApp Business App installed on your phone.
For the integration to work smoothly, please keep in mind:
Your device should be connected to Wi-Fi and with sufficient battery.
Avoid using WhatsApp Desktop/Web to prevent connectivity issues.
Keep the WhatsApp App running in the background to maintain a stable connection.
Open WhatsApp and go to “Settings” > “WhatsApp Web/Desktop,” then click “Log out from all devices.”
Go to “SleekFlow Platform – Channel.” Add WhatsApp to SleekFlow by pressing the WhatsApp icon under “Add Channels.”
Then, scan the QR code with your WhatsApp app and click “I have already scanned the QR code” to continue.
Type in Channel Name (e.g. Sales Team, Customer Service, Operations Team) for this specific WhatsApp Integration.
The channel should appear as "Connected" within approximately 60 minutes, after which you can send and receive messages. If it doesn’t, please consult the troubleshooting guide for assistance.
2. Synchronize contacts and conversation history
To sync your contacts and conversation history, click on the three dots next to your "Connected" WhatsApp Channel and select "Sync History." It's advisable to perform the synchronization at midnight to avoid disrupting your messaging activities during business hours.
If the synchronization is successful, you'll see a success banner indicating completion.
If not, a "Sync Failed" banner will appear. In that case, try selecting "Sync History" again.
3. Add a second number on a WhatsApp Business account
To connect an additional WhatsApp number using a third-party WhatsApp Business API, a subscription fee of $29 USD per month is required for each extra number.
The total amount will be charged to your credit card immediately upon adding the second number.
Create your WhatsApp Business account with the support of SleekFlow
WhatsApp is the most popular messaging app in the UAE, surpassing other platforms like Facebook Messenger and WeChat. Leveraging WhatsApp for communication can significantly boost growth for businesses, especially small or startup ventures.
Setting up a WhatsApp Business account is a crucial first step for any business owner looking to take advantage of the app's vast potential.
At SleekFlow, we are committed to helping businesses in the UAE build customized messaging platforms through WhatsApp. We provide comprehensive guides on setting up a WhatsApp Business account, along with the necessary products and after-sales support to ensure your success.
Discover the power of WhatsApp with SleekFlow!
Unleash your full potential with WhatsApp Business API. Your customers are waiting!
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