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WhatsApp Business Web: all you need to know

WhatsApp Business Web

Smartphones are part of our lives, and we’re already used to texting. But we all know that, for work, typing from a computer it’s much more comfortable and efficient.

WhatsApp Business web is developed for using the app on a computer. It functions as an extension of WhatsApp Business on your smartphone, synchronising all your messages and media files, allowing companies to manage customer communications seamlessly from their desktops. 

For businesses looking to optimise their communication strategies, understanding and implementing WhatsApp Business Web is vital.

This way, your company stays connected across different devices, including smartphones, tablets, or computers.


Does WhatsApp Business have WhatsApp Web?


We all know the personal WhatsApp Web version. But something that you have to know if you run a business is that, yes, there’s also a version of WhatsApp Web for Business. That works pretty much the same way on the other version.

It can be used on laptops and desktops, for Windows and Mac devices.

There’s also a similar version of WhatsApp Business Web: the WhatsApp Business Desktop, that is actually a WhatsApp Business app for computers.

What are the differences between WhatsApp Business Web and Desktop?

They work pretty much the same way, the difference is that one you are going to access through a browser and the other you are going to access through an app.  

Also, for the web version you can access through any browser device (like a tablet for example), for the desktop app, you need a Windows or Mac device.

How to use WhatsApp Business Web?

To use WhatsApp Business Web in your browser, you only need to follow these simple steps:

  1. Go to the WhatsApp Web website:

  2. Open WhatsApp Business on your smartphone.

  3. Tap on the three dots in the top right corner and select "Linked Devices."

  4. Scan the QR Code displayed on the WhatsApp Web website.

  5. You’re connected!

How to use WhatsApp Business Desktop?

It’s possible to download the WhatsApp Business Desktop to your Mac or Windows device. Just follow the steps:

  1. Download and install the WhatsApp Business Desktop app

  2. A QR code will appear

  3. In your smartphone go to your menu (Android), or open your settings (iOS).

  4. Choose the "WhatsApp Web / Desktop" option.

  5. Scan the QR code displayed on the app.

  6. You’re connected!

Why Use WhatsApp Business Web?

  • Most people prefer to work on a computer then on a smartphone. 

  • The app supports up to 5 simultaneous logins. This means that a single account can be operated on up to 4 devices with larger screens, such as laptops and desktops. WhatsApp Business Web is useful if your company has shared devices for communications. Customer service with up to 4 agents can be managed directly from computers.

  • Sharing the same account with up to 4 agents, means that you all have access to the same files and chats.

  • From a desktop or laptop, it is much easier to send, receive and manage files from your customers.

  • You can use WhatsApp Business functions like quick replies and shortcuts.

What are the limitations of WhatsApp Business Web?

While WhatsApp Web for Business is an excellent tool for business communications, it has some limitations that may be an obstacle for companies expanding their operations.

  • Broadcast List 

It is not yet possible to send mass messages through the web version of the app. To use the broadcast list feature, you must use the mobile version of the app (for up to 256 messages) or a WhatsApp Business API (for a higher volume of messages).

  • Multiple Logins

You can access the same WhatsApp Business account on up to 4 web devices simultaneously. This is insufficient for companies with a high volume of messages and employees.

  • Scheduling Messages

Through the WhatsApp Business app, you can only schedule away messages and greetings. However, if you want to schedule messages based on specific conditions, such as a new entry in the database, events, or holidays, the tool is limited.

  • Limited Conversation Automation

With the WhatsApp Business Web, you can automate ready responses in a very limited number, but you cannot integrate a chatbot.

  • CRM and Third-Party App Integrations

To integrate CRMs or third-party apps, you will need the WhatsApp API. It is not possible with WhatsApp Business Web.

  • Lack of Interactive Messages

WhatsApp Business Web does not support interactive messages on WhatsApp, which include message lists and reply buttons.

Solution: You can enjoy all the above functionalities, manage contacts, and automate conversations using access to the WhatsApp Business API offered by SleekFlow.

What are the Advantages of Using WhatsApp Business API Instead of WhatsApp Web for Business?

WhatsApp Business Web it’s a great solution for small business, but if you have a medium or large business, with a big sales, marketing and customer service team and have to deal with a high volume of messages daily, WhatsAp Business Web can’t support all of your daily demands.

That’s why WhatsApp launched a version of the app for medium and large business: WhatsApp Business API.

The WhatsApp Business API allows you to automate your business communications and integrate them directly with your CRM information and other messaging applications. 

Access to the API helps you operate WhatsApp Business in a way that can scale communications as your company grows.

You can request access to the WhatsApp Business API with SleekFlow. SleekFlow resolves all the issues and limitations of the WhatsApp Business app, such as:

  • Building and implementing a WhatsApp chatbot.

  • Launching marketing campaigns and sending bulk messages on WhatsApp for unlimited users.

  • Integrating your WhatsApp Business with CRMs and e-commerce tools like HubSpot, Salesforce and Shopify.

  • Managing sales and customer support using a multi-agent support panel.

  • And much more.

Connect to WhatsApp Business API now!

Connect to WhatsApp Business API and get the first 1,000 service conversations free each month.

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